INSIDE THE MIND of a

GolferAmerican Golf Corporation

Presented by

American Golf Corporation

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Total U.S. Golfers:

29million

22.5 million are male

77.5%

6.5 million are female

22.5%

19.7 million are married 68%

19.4 million are collegeeducated

67%whitecollarworkers

50%

averageage 54

percent of totalUS populationwho play

9.6%

average household income$95,000

percent who usethe internet

regularly

90%

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A TYPICAL DRIVE IS...

291Yards (tour pro)

235Yards (average joe)

15.1The average golfer's handicap is

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4+ drinks 3%

none67%

22%1-2 drinks

3-4 drinks 8%

How many drinks do you consume in a typical round?

37%

believe they play better with a drink or two.

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HAS MODERN EQUIPMENT

SAVED YOU 3+ strokes?

Yes 55%

No 16%

Don’tknow 29%

$2,776The average golfer spends on his game annually

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Would you skip A MAJOR LIFE EVENT(anniversary or child's birthday)

to play at augusta national?

YES75%

NO25%

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What’s your favorite major

to watch?

PGA championship

2%

the US open14%

the britishopen

7%

77%the masters

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playing with my favorite golf buddy

18%

67%when I hit the ball well,regardless of my score

when shooting a career low

15%

WHEN ARE YOU HAPPIEST ON THE GOLF COURSE?

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MOST COMMON

VIOLATIONS:Improved the lie of your ball

64%

Not counted one or more strokes

40%Played an O.B. ball as if it had landed in-bounds

36%

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SOURCE

http://www.golf.com/special-features/2009-survey-american-golfer

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