Inside Parallels Operations Automation

Inside Parallels Operations AutomationMatt Leonard, Director Automation Product Marketing

Parallels – Optimized ComputingTM2

Parallels Products – Optimized ComputingConsumer & Business

(On Premise)Service Provider(Hosted & SaaS)

Usage Model

Solutions

HeterogeneousSystem Support

IA64Baremetal/

HostedX86/x64

VMware XenWindowsHyper-V

Linux Mac OS

Automation

Parallels Workstation

Parallels Desktop

ParallelsVirtuozzo Containers

Parallels Server

ParallelsPlesk Products

Virtualization

The best of both worlds with Hypervisorand OS Virtualization

Parallels Virtual Automation

Parallels Operations Automation

Parallels Virtual Automation

Parallels Operations Automation

Parallels Business Automation

Parallels – Optimized ComputingTM

3

What is Parallels Operations Automation

Parallels Operations Automation is an Operations Support System

for Service Providers that enables delivery of any application or service

in a hosted environment which increases revenue per user,

decrease costs and shorten time to market


4

Why do you need Unified Platform• Automate FULL lifecycle

• Deliver FULL range of services

• Integrate deliver and back office

• Provide a SINGLE point of access for staff

• Provide a SIGNLE point of access for customers

1/14/2009

“T1R believes the future of hosting in the mass

market is about being a one-stop shop for

delivery of a wide range of hosted services. As

we argued recently, hosting is now as much about

the overall package and suite of product and

services as it is about core stand-alone products

such as Exchange or shared hosting. Without a

unified platform, customers will not be able to

access multiple products and services from a

single interface. …A unified platform helps

position the hoster as a true one-stop shop, and

it allows customers to add on product and

services easily and efficiently – contributing to

the hoster's bottom line. Provisioning times will

also be greatly improved as customers can log on

with a credit card, purchase what they need in a few

clicks and have what they purchased up and running

literally within minutes. It is this kind of speed and

efficiency that the sector must continue striving for.”


5

Build vs. Buy• Development of the system – is never ending process..

• Complexity of the system constantly grows

• Invest more and more into development and maintenance

• System covers too many areas - need experts in dozens of areas

• System is not static New OSs

New Technologies (Windows Server 2008, Exchange 2007, WSS3 – in 2008 alone)

New Service Offerings


6

Parallels Automation: Service and Value Creation

• Automating full lifecycle of hosted service and software Installation, provisioning, management, configuration, upgrades, backup,

monitoring, DR, license management

For you, your customers, your resellers, end-users, and affiliates

For single tenant, multi-tenant and service applications

For admin, support, finance, marketing and sales personnel

• Allowing to deliver full range of services and applications Sophisticated, integrated, broad and profitable service offerings

For consumers, SOHO, SMB, and enterprise

For variety of vertical industries

In multiple geographies and under multiple brands

• With fully integrated back-office Billing, ordering, invoicing, service management, business intelligence,

help-desk, customer communication, etc.


7

Parallels Operation Automation: Value

• Increase Revenue per User Become a one-stop-shop – own your customers Leverage your existing customer base by offering more applications and

Services Make it easy to purchase additional services Unify the end-user experience

• Decrease Costs Reduce R&D costs. Avoid managing multiple systems Focus on value - buy commodity. Commodity does not mean simple. Automate routine tasks

• Shorten Time to Market Eliminate time delays for new service creation in OSS and BSS development Service plans can be created by Product Managers without developers Roll out new business models faster


8

Parallels Operations Automation: Core

ParallelsAutomation

ParallelsAutomation

ProvisioningDe-provisioning

ProvisioningDe-provisioning

Customer Self ServiceCustomer

Self Service

Monitoring Monitoring

ServerManagement

ServerManagement

ApplicationManagementApplication

Management

Service PlanManagementService PlanManagement

NetworkManagement

NetworkManagement

Event Management

Event Management

BrandingCustomizations

BrandingCustomizations

Alerts and NotificationsAlerts and

Notifications

SubscriptionsManagement

SubscriptionsManagement

Multi-TierResellersMulti-TierResellers

LicenseManagement

LicenseManagement

LocalizationLocalization Securityand AuditSecurity

and Audit


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Ser

vice

sS

ervi

ces

Back OfficeBack Office

Parallels Operations Automation: Larger Picture

APS CatalogAPS Catalog

Payment GwPayment Gw

MarketplaceMarketplace

Domain RegistrarDomain Registrar

Hosted InternallyHosted Internally

Ho

sted

Ext

ern

ally

Ho

sted

Ext

ern

ally

HelpdeskHelpdesk

BillingBilling

CRMCRM

MySQLMySQLApacheApache

Good MobileGood Mobile

Parallels ContainersParallels Containers

Parallels ServerParallels Server

MS SQLMS SQL

MS IISMS IIS

MS CRMMS CRM

PostgreSQLPostgreSQL

200+ APS Apps200+ APS AppsMS SharePointMS SharePoint

ERPERP

MS ExchangeMS Exchange

BlackberryBlackberryOpen-ExchangeOpen-Exchange

Messaging Security• MessageLabs• MX Logic• Postini


Archiving• GlobalRelayArchiving• GlobalRelay

SSLSSL

ParallelsAutomation

ParallelsAutomation

Pro

vis

ion

Pro

vis

ion

Inte

gra

teIn

teg

rate

IntegrateIntegrate

ProvisionProvision

Parallels Plesk PanelParallels Plesk Panel

InfrastructureInfrastructure

ServicesServices


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Archiving• GlobalRelayArchiving• GlobalRelay

HelpdeskHelpdesk

BillingBilling

CRMCRM

ERPERP

Parallels Operations automation: Future DirectionsS

ervi

ces

Ser

vice

s

Back OfficeBack Office


Ho

sted

Ext

ern

ally

Ho

sted

Ext

ern

ally

ParallelsAutomation

ParallelsAutomation

ProvisionProvision

IntegrateIntegrate

Pro

vis

ion

Pro

vis

ion

Inte

gra

teIn

teg

rate

APS CatalogAPS Catalog

Payment GwPayment Gw


Domain RegistrarDomain Registrar


MySQLMySQLApacheApache

Good MobileGood Mobile

Parallels ContainersParallels Containers


MS SQLMS SQL

MS CRMMS CRM

PostgreSQLPostgreSQL

200+ APS Apps200+ APS Apps

MS SharePointMS SharePoint

MS ExchangeMS Exchange

BlackberryBlackberryOpen-ExchangeOpen-Exchange

PleskPlesk

New andBetterServices

New andBetterServices

BetterInfrastructureBetterInfrastructure

OCS 2007OCS 2007 Exchange 14Exchange 14

Parallels Plesk Panel 9Parallels Plesk Panel 9


More APS AppsMore APS AppsHyper-VHyper-V

High-Density ApacheHigh-Density Apache

PBA 5.0PBA 5.0

Update ServiceUpdate Service

Parallels Plesk Panel Mass-UpdateParallels Plesk Panel Mass-Update

MS SQL 2008MS SQL 2008

Tighter APS Catalog IntegrationTighter APS Catalog Integration



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Increase Revenue Per User: More Services► Shared Hosting Provide customer self-service, upgrades, and billing. Supports both

Windows and Linux platforms.

► VPS Integrated with Parallels Virtuozzo Containers to dynamically allocate resources and software applications among VPS servers.

► Hosted Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007.

► Hosted Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage.

► Hosted Microsoft Dynamics CRM

► Hosted Message Archiving Global Relay

► Messaging Security MessageLabs, MX Logic, Postini

► Mobile Access Blackberry, Good Mobile

► SaaS Delivery platform for web apps packaged in APS, multi-tenant apps (e.g. Exchange, CRM), & traditional (single tenant) apps.

► Dedicated Hosting Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel.

No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation


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Increase Revenue per User: Apps/Saas

ExchangeMailbox

DiskSpace

TrafficDB

Domains

Resource Centered User-Applications Centered

Blackberry

SharePoint

MS CRM

Live Meeting

TimeTracking


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Parallels Automation & APS Catalog• APS Catalog: 200+ apps

packaged in APS standard

• Browse available applications directly from the Parallels Operations Automation, downloadand install

• Catalog: www.APSstandard.org


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SaaS – APS - Delivery Scenarios

Shared Web ServerShared Web Server

Scenario 1Shared

Web Apps

Scenario 2Legacy Single Tenant

Apps in Containers

Scenario 3Multi-Tenant App on

Single Platform

Web ServerWeb Server

Customer 1 Web Dir Customer 1 Web Dir

App 1App 1

App 2App 2

Local ApplicationRepository


Application ServerApplication Server

Container 1Container 1

App 1App 1



POA Management NodePOA Management Node

Central ApplicationRepository


Container 2Container 2

App 2App 2




Customer 2 Web Dir Customer 2 Web Dir

App 1App 1

Application ServerApplication Server

Application 1Application 1

Customer Instance 1Customer Instance 1


Customer Instance 2Customer Instance 2

Customer Instance NCustomer Instance N


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LinuxServerLinuxServer

Parallels Operations Automation: Architecture

ApplicationServer

Control PanelServer

WindowsServer

WindowsServer

Control PanelServer

ApplicationServer

Parallels VirtuozzoContainers Server

Parallels VirtuozzoContainers Server


Agent

ContainerContainerApplicationApplication

Service

Service

ApplicationApplication

Service

Service


Service

Service

ContainerContainer


Service

Service


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Will it Work for Me?• Thousands of Features

• Highly Customizable

• Can be integrated with your existing systems

• Hundreds of very unique Customers running PA

• Fits different business models


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Conclusion• Complex and Sophisticated Commodity

• Feature-rich core integrated with 100s of “eco-system” components

• Differentiate with Unique Technology and Application Offerings

Unique bundles to address target audience

Unique Business model

Unique Sales and Marketing

Unique industries or market segments

Unique Processes and Operational Efficiency

• Time to market


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Demonstration

Inside Parallels Operations Automation

Documents

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