Inshallah Clothing Co

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Transcript of Inshallah Clothing Co

Page 1: Inshallah Clothing Co
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A.

EXECUTIVE SUMMARY: Our endeavour was to create a line that is innovative at its core, sophisticated in its approach and evokes feelings of inner-city edge. INSHALLAH CLOTHING Co. is dedicated to creating fashion that is unique from inception; simple, bold detailing that is stylishly clean-cut, easy to wear, with eye-catching colorways.

INSHALLAH is a brand that states the importance of expressing who you are at all times, a simple and undeniable truth we all share. Our focus is the unification of people of divergent lifestyles, cultures and beliefs through the universal language of fashion.

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B.

THE COMPANY MISSION: To create a lifestyle brand inspired by the challenges that exist in our world, the challenges people of all faiths and lands experience every day.

BUSINESS STRATEGY: Create a men apparel line that is saleable because of its its great sense of design, good quality at a great price and its efforts to unify people through fashion.

TARGET MARKET: Moderately priced men apparel market. Ranging from $40 -$79 at retail.

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SALES STRATEGY: Distribute the product to independents and small chain stores here in the US and Arabic / Muslim countries.

Distribute via the internet: our website and other young, fashion forward websites.

MANUFACTURING STRATEGY: Develop product at a lower price, with great quality and design aspects that reflects product of a higher value. We will develop, produce and deliver product 4 times a year.

COMPANY DIFFERENCE (COMPETITIVE EDGE): We will design and produce product that is competitive because it has design style that can easily reach a international market .

We plan to market the fact that our company base is here in New York and focusing on creating a brand that directly targets 1.6 billion Muslims worldwide and Non-Muslims who just respects fashion and its ability to create unity.

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C.

TARGET CONSUMER MARKET: Men ranging from 16-35 who has a acquired taste for style and fashion and comfort.

BRAND IDENTITY/POSITIONING: An apparel line created to unify people through fashion.

MARKETING SUPPORT: Television personalities, fashion editors, celebrity stylist, and music artists.

MARKETING TACTICS: we will have our product placed on an array of Television host and personalities. Work with fashion stylists who will place our product in magazines for fashion spreads and product features etc. Supply various music artists, actors/actresses and stylists with product which the artist will wear during performances, photo shoots, Red Carpets events etc. We will also host events seasonally, and sponsor personalities that are connected or are influential to our customer base.

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INSHALLAH CLOTHING CO featured in RIVYRSE MAGAZINE: 2011

http://origin.www.wwd.com/footwear-news/womens-buzz-guillaume-hinfray-camper-and-more-2101576?src=rss/footwear-news/20090413#/slideshow/article/2101576/2101580

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INSHALLAH CLOTHING CO featured in TIME OUT NY: 2011

http://www.wwd.com/footwear-news/womens-trend-zippers-2156728#/slideshow/article/2156728/2156776

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INSHALLAH CLOTHING CO featured in ILLUME MAGAZINE: 2011

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INSHALLAH CLOTHING CO featured in AWL MAGAZINE: 2011