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description
Transcript of [Insert Client Logo]
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[Insert Title]
STARThis content is protected by [TV Station] unless written consent is provided.
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Statement 1 goes here.
Statement 2 goes here.
Statement 3 goes here.
Statement 4 goes here.
Statement 5 goes here.
Restate the Title!
CURRENT SITUATION
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To (restate title) THREE Elements are Needed:
THE RIGHT AUDIENCE:Target the core, don’t chase the extremes
A Z
Core
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To (restate title) THREE Elements are Needed:
2 THE RIGHT MESSAGE:
Message should convey your distinction and be consistent across all media. The message must be singular.
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To (restate title) THREE Elements are Needed:
3 SUPER HIGH FREQUENCY IN FEWER PLACES:“The Theory of the Glasses”
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To [Insert Title] THREE Elements are Needed
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• THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes
A Z Core
• THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular.
• SUPER HIGH FREQUENCY IN FEWER PLACES - “The Theory of the Glasses”
“Concentration is the key to all economic success.” – Peter Drucker
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Statement 1 Statement 2 Statement 3 Statement 4 Statement 5
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RECOMMENDED STRATEGY
Restate title here
Statement 1
Statement 2
Statement 3
Statement 4
Statement 5
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Statement 6
Statement 7
Statement 8
Statement 9
Statement 10
Statement 11
Statement 12
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RECOMMENDED STRATEGY
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VIDEO AUDIO
Wife calling out to husband from another room
Cut to an example of an invisible device
Phone/web/Address
Wife: “Sam……Sam……Sam….turn down that TV
Announcer/Spokesperson “Is it the TV volume going up or your hearing going down?
Fluke hearing instruments is conducting a test with the latest updated invisible technology. The first 42 respondents to call our offices will be outfitted with a device for testing at no additional charge….so hurry call Fluke today to speak with a certified hearing specialist.
Announcer: Being born with good hearing isn’t a fluke….at Fluke Hearing Instruments, its hearing like nature intended.
www.betterhearingthroughtechnology.com
CREATIVE CONCEPT
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[Insert TV Station Slides]
Source: TVB Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey. 12
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Clearance
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Monthly TV Campaign (X weeks each month)
Program Days Time Commercials
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SUMMARY OF THE PLAN
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$xxxx per month (Month Year - Month Year)
Monthly Annually
Commercials per Month
Digital Delivery
Commercials per Year
Digital Delivery
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2:1 Return on a $x,xxx/mo. Advertising Investment
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Average Ticket: $x,xxxCurrent Traffic: xx calls per monthClosing Ratio: xx%Margin: xx%Annual Value of a New Customer:
$x,xxx ($x,xxx x xx% margin)
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Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month?
To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month…
xx calls x xx% close ratio = xx sales
xx sales = $xx,xxx in profit
$xx,xxx in profit = 2:1 return on $x,xxx advertising investment
2:1 Return on a $x,xxx/mo. Advertising Investment
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Insert multi-client station testimonial video here
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Action PlanWhat’s Next?
1. Proceed
2. Proceed with changes
3. Stop the process
Copy deadline: xx/xx/xxProduction deadline: xx/xx/xx
Meet with staff to launch campaign: xx/xx/xxCampaign start: xx/xx/xxEvaluation of results: xx/xx/xx
Timeline
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[Station] Monthly Totals
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Commercials: [xx] /month
xxxx [digital strategy] on [station website] : [xx] /month
TOTAL INVESTMENT: [xx] / PER MONTH (Month Year – Month Year)
____________________________________________________________________ _____________________________Accepting for [Company] Date
____________________________________________________________________ _____________________________Accepting for [Station] Date
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