Insead roundtable Blue Lines, 07-04-2011
-
Upload
impulsebrussels -
Category
Self Improvement
-
view
448 -
download
0
description
Transcript of Insead roundtable Blue Lines, 07-04-2011
The Product
Blue Lines offer a service which makes it possible to his customer to produce renewable photovoltaic electricity.
These include:
• Engineering & Construction
• Maintenance & Operating
• Financing
The benefit for the customer
•The customer produce and use renewable electricity
• Has a reduction on its invoice of electricity
And this, WITHOUT MAKING ANY INVESTMENT
• Fix a part of his electricity price for 30 years
• In the long term he becomes owner of the installation
• Make his roof profitable
Management Team
Jean-Claude Doesburg
• 10 … Administrateur Blue Lines• 99 09 CEO Pulsations H&S• 91 99 CEO Ideonic Europe • 87 91 Support Manager Mannesmann I.T• 82 85 Analyste IT (médical)• 80 82 Pilote de ligne
Nicolas Doesburg
• 10 … Administrateur Blue Lines • 07 -09 Management Trainee at Ormit• 02 - 07 Master Ing. Commercial Solvay Business School (VUB)
Eric Thomas2010 Consultant FINANCIER Bluelines
SUEZ Group SITA Belgium ( ex Watco)01/2004 – 02/2005 Administrateur Délégué de la Holding02/1989 – 12/2003 Directeur Financier
Compagnie Européenne de Chauffe09/1986 – 12/1989 Directeur Financier Adjoint
UNILEVER Group Hartog1984 – 1986 Export Administration Manager1982 – 1984 Management Accountant1981 – 1982 Product ManagerUnilever Belgium1979 – 1981 Internal Auditor
Ingénieur Commercial et de Gestion à l’Université Catholique de Louvain ( UCL )1979 - grade: Distinction
Blue Lines Production Cyle
Find projectsFind projects EngineeringEngineeringConstruction
& installation
Construction &
installation
Operate & Maintenance
Operate & Maintenance
Sell Green CertificateSell Green Certificate
Blue Lines want to control the entire production cycle, while creating a network of partners for the engineering and the construction of PV plants.
The model
Acquisition
• logistics and distribution
• Purchase
• Infrastructure
• Inverters
• PV
Acquisition
• logistics and distribution
• Purchase
• Infrastructure
• Inverters
• PV
Project management
• Engineering • Permitting • Management of the implementation
Project management
• Engineering • Permitting • Management of the implementation
Support
• Energy production
• Management and maintenance of the systems
•Broking green Certificates
Support
• Energy production
• Management and maintenance of the systems
•Broking green Certificates
CustomersCustomers
Financial mechanism of Blue Lines
Incomes of the maintenance & contract (+/-20%)
- Repayment of Principal & Interest - Repayment of Principal & Interest
- Maintenance Cost
CASH IN CASH IN
Sale of the Green Certificates (+/- 80%)
Mechanism of the Green Certificates
Regulator (BRUGEL, CWAPE, …)
Green electricity producers
Electricity Providers
Grant the Green Certificates
Impose a quota of CV
Sell the Green Certificates
Note: No public financial flow (no tax, nor subsidy)
Revenues
Region Multiplier Market price
Year of granting
Ct/kWh
Bruxelles 3,63 80-93 10 30,85 ct/kWh – 34,48 ct/kWh
Wallonie 4 75-85 15 32,00 ct/kWh – 34,00 ct/kWh
Flanders 1 330 20 33,00 ct/kWh
Contract= +/- 8 ct/kWh
38 ct/kWh - 42,00 ct/kWh
Sale of the Green Certificates (+/- 80%)
Incomes of the maintenance & contract (+/-20%)
Quota of green Certificates RBC
= 2.5% of the 5,764,099 MWh provided in 2009 in RBC
2005 2006 2007 2008 2009 2010 2011 2012
CV granted 7.980 16.519 19.983 27.133 34.652
Quota 2,25% 2,50% 2,50% 2,50% 2,50% 2,75% 3,00% 3,25%
Cv to return 88.610 101.745 114.872 144.980 144.102 158512,7 172923 187333,2
% CV BXl 9% 16% 17% 19% 24%
% Missing 91% 84% 83% 81% 76%
Starting from 2010, the quotas will increase by 0.25% a year
Installation of Min. 150.000 PV
Objective: Directive EU 13% in 2020 …
Source: Brugel
Price of the CV in RBC
The green Certificates are sold to the electricity provider The market price take place between 80 € and 91 €.
Penalty of 100 € by CV lack.
Source: Brugel
Market & Opportunity in RBC
Total N < 500 m² 500m-2000m 2000 - 5000 m 5000 - 10000 10000-20000 20000 <…1177 119 756 207 67 16 12
Total (m2) Average(m²) Potential of Power (MWc)2.479.755 2112 178
Marketing & Result
Study Installation
• Prospection +/- 10% of the market
• Rate of answer +/- 35%, is potential 55,700 panels (+ 13 MWc)
• Pilot study and positif answer 15,000 + 10,000 panels (+ 6 MWc)
• Pre-contract and advanced negotiation 6200 panels (+ 1.5 MWc)
• Pré-Contract signed 5, 1790 Pv (179 kWc)
Special Purpose Vehicle (SPV)
Blue LinesInvestor
SPV – Blue Lines Invest 1
SPV 2
SPV 3
Advantages
• Separate the operating activities from the financing
• Allow different shareholders in Blue Lines and the projects
• ROI 9,0% - ROE +/- 16%
20%
Financial institution
80%
Establishes an opportunity for financial actors (investors and
bankers) to enter the photovoltaic sector
Conclusions
• Our product is in line with the market requests.
• Fit the target of the Brussels renewable policy
• Establishes an opportunity for financial actors (investors and
bankers) to enter the photovoltaic sector
• High rentability
BLUE LINES SA-NVAvenue Herbert Hoover 219
1200 Bruxellestel: 02/262.46.27
email: [email protected]