Inovação e Desenvolvimento Digital - Caio Bottigliere NOKIA SIEMENS NETWORK

– 1 – Nokia Siemens Networks - Confidential and Proprietary

Sell more apps

Creatary.comRewarding InnovationCreatary team

Creatary

Nokia Siemens Networks

$+

$ $Reach more

people

2 © Nokia Siemens Networks

Soc Classification level

74% dos brasileiros estão nas classes ABC, porém 40% não tem conta bancaria.



Celulares no Brasil > 200 MMSmart phones~15%



Recent Informa VAS report (June 7 2011)

• “What is interesting is the incremental benefit to quality of life that simple applications can bring – especially among low-end segments.

• “Simple mobile services are providing information that was previously unavailable or unaffordable, making services such as news offered over traditional media far more accessible, and services such as market prices more transparent – all reducing the negative impact of middlemen and corruption.”

• “Global industry buzz has focused on the growth of smartphones and resulting expansion of data revenues from high-end customers. But in many markets, the biggest gains can be made by focusing on low-end segments.”

Telecom Asset Marketplace



Recent Informa VAS report (June 7 2011)

• “Driving innovation around simple value-added services and leveraging scale create significant revenue opportunities and also make users more accustomed to increasingly sophisticated services – a good example being migration of the majority of CellBazaar’s SMS users to WAP after just one year.”

• Just as important, value-added services for low-end users bring more than just incremental benefits: They bridge the digital divide, providing not just a gateway to the Internet but also information in a format that low-end subscribers can use and a price they can afford.

Telecom Asset Marketplace


profile, subscriber ID,

device, location etc

voice, messaging

etc

• Take your content to the mass

• Get more people to pay for them

• Tap into telco functionality and customer info?

Wouldn’t it be great if you could…

$


What’s stopping you…

… from reaching this mass?

• Integration cost

• Too much hassle

• global marketing to operators

• need large-scale commercial business processes

• integrating apps with operator systems

• no credit card or PayPal account

• feature phone users• scaling technical and

commercial agreements

• to global Operatorcommunity

$ $$


• Access to subscriber bill and other operator assets via low-friction web APIs

• We handle all technical, contractual and financial interactions

• It‟s FREE! (revenue share)

Creatary.com

Operators

You

• near 100% market

penetration in

territories covered

• millions of new

customers

• real-time test

environment

• content to almost every

subscriber (SMS, MMS, USSD)

• payments from „unbanked‟

• easy billing (no credit card entry)

• real-time customer

location information

• Ubiquitous channel

(SMS, MMS)

Enter The Creatary…


Identity management

and online charging

capabilities

Creatary lets you tap into a huge range of operator resources

$

SMS, MMS, location,

presence, network SLAs,

voice and video call

features

Customer profile

and usage data for

targeted campaigns

and services with opt-in

process for location

exposure

process for location

exposure… all over the world


Business Model: Subscriber pays for your content

Content Provider

End-Users

Asset

Telco Assets Marketplace

Telco

Lo

ca

tion

Me

ssa

gin

g

Pro

files Money

Subscriber

• Customer requests your content via SMS/WEB or

• Customer subscribes to your channel

• You get your share of the amount subscriber pays for your content.

• You can reply to the subscriber request via multiple channels (SMS, MMS, etc).

• You can also get subscriber data such as location, before your reply.

• In case of subscription services, subscriber needs to accept the opt-in.


Business model: Developer pay per use

Asset Purchaser

End-Users

Asset


Telco

Lo

ca

tion

Me

ssa

gin

g

Pro

files Money

Subscriber

• You can reply to the subscriber request via multiple channels (SMS, MMS, etc).

• You can also get subscriber data such as location, before your reply.

• In case of subscription services, subscriber needs to accept the opt-in.

• You pay to distribute your content/campaign to subscribers

• Customer requests your content via SMS/WEB or

• Customer subscribes to your channel


Business Model: Mobile bill as a payment method

Merchant

End-Users


Telco

Charging

Request

Lo

ca

tion

Me

ssa

gin

g

Pro

files

Cha

rgin

g

Money

Subscriber

• You sell your service via WEB or other channel.

• Subscriber simply reply “ok” to accept the charge.

• Subscribers pays for your online content via SMS approval.


NSN runs the community portal on a

global level

Developer Portal Provides “best practice” tools to develop TAM applications

A dedicated areafor registered developers

Sandbox for testing applications before launch

Publish applications in three easy steps

CSP can create seamless integration of these tools

into their existing developer portal

TAM developer community can develop apps for multiple CSPs


Developer portal: DocumentationFull community support with technical documentation, code examples, tutorials and developer forum

Full API

Documentation


Subscriber portal: Control and transparency

•These settings can also be configured

over SMS for ad-hoc services


Creatary for Developers

• Reach more people

• Sell more apps

• Access operator assets worldwide

• Forget the legal/contractual stuff

• No setup fee

$


• We know every mobile operator in the world

• True three-party business model with monetization of exposure for all parties

• Open market approach

• We take care of all the „small print‟

• Low-risk revenue share business proposition

Why partner with Nokia Siemens Networks?


Thank you

Creatary.comRewarding Innovation

Sell more apps

Creatary

Nokia Siemens Networks

$+

$ $Reach more

people

Inovação e Desenvolvimento Digital - Caio Bottigliere NOKIA SIEMENS NETWORK

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