Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.
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Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue
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Transcript of Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.
![Page 1: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/1.jpg)
Innovator Roundtable Dinners
Global SummitOctober, 2012
Growing Revenue
![Page 2: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/2.jpg)
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What are IRDs?
![Page 3: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/3.jpg)
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IAB Interpretation
Bring members together in intimate setting●Scene setters for debate and networking●Let participants control direction of
conversation
![Page 4: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/4.jpg)
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IRDs Are a Good Business…
Good margins Dinners can be “publisher
facing” or “agency/marketer facing”
Sponsor pays for dinner and all logistics
![Page 5: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/5.jpg)
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But These are Essential
Good database to select inviteesCooperative sponsors with
managed expectationsDeliver promises to guests
![Page 6: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/6.jpg)
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Room Set Up
![Page 7: Innovator Roundtable Dinners Global Summit October, 2012 Growing Revenue.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649d205503460f949f42e1/html5/thumbnails/7.jpg)
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Pre-dinner●2 months before:
Pick date, city, audience
●1 month before: Select venue, create topic, send invites
Onsite●Network, eat,
discussPost-dinner
●Thank you notes
Execution