Innovative Strategies for Growthdekalbchamber.org/DADC/pdf/summit2013.pdfabout strategies for...

Innovative Strategies for Growth Thursday, August 22, 20138:00 AM – 4:00 PM Georgia Piedmont Technical College Conference Center495 North Indian Creek Drive Clarkston, Georgia 30021

DeKalb County Small Business

Summit 2013

Hosted by: Interim CEO Lee May, DeKalb County Board of Commissioners,

DeKalb County Office of Economic Development and Development Authority of DeKalb County

LEE MAY INTERIM CHIEF EXECUTIVE OFFICER

MANUEL MALOOF BUILDING 1300 COMMERCE DRIVE

DECATUR, GEORGIA 30030 (404) 371-2881

August 22, 2013 Greetings, Welcome to the 2013 Small Business Summit. This year’s summit, Innovative Strategies for Growth, promises to offer small business owners an exciting opportunity to learn about strategies for growing small businesses and promoting business growth and economic development in DeKalb County. Your participation in today’s small business summit will provide the latest visual strategy tools for business growth, marketing tools, branding innovation and other new opportunities for existing businesses and concepts for business growth. During the event, you will have the opportunity to network with business leaders and community members who hold the keys to DeKalb’s brighter future. I encourage you to make the most of this wonderful opportunity to learn from some of the most esteemed minds our county has to offer. On behalf of DeKalb County and its more than 700,000 citizens, we welcome you to the 2013 Small Business Summit. We are confident the information you learn today will help you take the next step in growing your small business. Sincerely,

Lee May Interim CEO, DeKalb County Government



DECATUR, GEORGIA 30030 (404) 371-2881





DECATUR, GEORGIA 30030 (404) 371-2881



WELCOME

August 22, 2013

Greetings,

Welcome to the 2013 Small Business Summit.

This year’s summit, Innovative Strategies for Growth, promises to offer small business owners an exciting opportunity to learn about strategies for growing small businesses and promoting business growth and economic development in DeKalb County. Your participation in today’s small business summit will provide the latest visual strategy tools for business growth, marketing tools, branding innovation and other opportunities for existing businesses and concepts for business growth.

During the event, you will have the opportunity to network with business leaders and community members who hold the keys to DeKalb’s brighter future. I encourage you to make the most of this wonderful opportunity to learn from some of the most esteemed minds our county has to offer.

On behalf of DeKalb County and its more than 700,000 citizens, we welcome you to the 2013 Small Business Summit. We are confident the information you learn today, will help you take the next step in growing your small business.

Sincerely,

Cassius Butts was appointed by President Barack Obama in 2011. He is responsible for delivery of SBA programs in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee. During his appointment, Cassius Butts has had oversight of two record-breaking years for SBA Lending in Region IV; surpassing $7.7 billion in SBA-backed loans to small businesses within the aforementioned eight states.

Prior to joining SBA, Cassius was employed as one of three Chiefs of the Real Estate Owned Division within the U. S. Department of Housing and Urban Development where he began his federal career as a Presidential Management Fellow in 2002. Previous to his civil-federal career, since 1992, Cassius has worked in leadership positions for Nations Bank, Fleet Bank and Bank of America (MBNA) as well as the City of Atlanta. In addition, as a small business owner and consultant, he co-founded CB Consulting Group, LLC, which primarily offered entrepreneurial strategy and community engagement services.

As a strategist and advisor, Cassius has worked with many elected and appointed officials including Mayor Kasim Reed of the City of Atlanta. He is the recipient of many national, regional and local honors and awards. Cassius was recently appointed to the National Partnership Council in March of 2013. He is a 1994 graduate of Morehouse College, received his graduate degree from Clark Atlanta University’s School of Public Administration in 2002 and Certificate of Grant Writing from Emory University’s Life Learning Institute. Cassius is a 2005 graduate of the Atlanta Regional Commission’s Regional Leadership Institute, and Leadership Atlanta (c/o 2012) - the nation’s oldest sustained community leadership program.

KEYNOTE SPEAKER

OFFICE OF THE REGIONAL ADMINISTRATOR

Cassius Butts was appointed by President Barack Obama in 2011. He is responsible for delivery of SBA programs in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee. During his appointment, Cassius Butts has had oversight of two record-breaking years for SBA Lending in Region IV; surpassing $7.7 billion in SBA-backed loans to small businesses within the aforementioned eight states. Prior to joining SBA, Cassius was employed as one of three Chiefs of the Real Estate Owned Division within the U. S. Department of Housing and Urban Development where he began his federal career as a Presidential Management Fellow in 2002. Previous to his civil-federal career, since 1992, Cassius has worked in leadership positions for Nations Bank, Fleet Bank and Bank of America (MBNA) as well as the City of Atlanta. In addition, as a small business owner and consultant, he co-founded CB Consulting Group, LLC, which primarily offered entrepreneurial strategy and community engagement services. As a strategist and advisor, Cassius has worked with many elected and appointed officials including Mayor Kasim Reed of the City of Atlanta. He is the recipient of many national, regional and local honors and awards. Cassius was recently appointed to the National Partnership Council in March of 2013. He is a 1994 graduate of Morehouse College, received his graduate degree from Clark Atlanta University’s School of Public Administration in 2002 and Certificate of Grant Writing from Emory University’s Life Learning Institute. Cassius is a 2005 graduate of the Atlanta Regional Commission’s Regional Leadership Institute, and Leadership Atlanta (c/o 2012)- the nation’s oldest sustained community leadership program.

U. S. SMALL BUSINESS ADMINISTRATION

REGION IV 233 PEACHTREE STREET, N. E., SUITE 1800

ATLANTA, GA 30303

OFFICE OF THE REGIONAL ADMINISTRATOR

Cassius Butts was appointed by President Barack Obama in 2011. He is responsible for delivery of SBA programs in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee. During his appointment, Cassius Butts has had oversight of two record-breaking years for SBA Lending in Region IV; surpassing $7.7 billion in SBA-backed loans to small businesses within the aforementioned eight states. Prior to joining SBA, Cassius was employed as one of three Chiefs of the Real Estate Owned Division within the U. S. Department of Housing and Urban Development where he began his federal career as a Presidential Management Fellow in 2002. Previous to his civil-federal career, since 1992, Cassius has worked in leadership positions for Nations Bank, Fleet Bank and Bank of America (MBNA) as well as the City of Atlanta. In addition, as a small business owner and consultant, he co-founded CB Consulting Group, LLC, which primarily offered entrepreneurial strategy and community engagement services. As a strategist and advisor, Cassius has worked with many elected and appointed officials including Mayor Kasim Reed of the City of Atlanta. He is the recipient of many national, regional and local honors and awards. Cassius was recently appointed to the National Partnership Council in March of 2013. He is a 1994 graduate of Morehouse College, received his graduate degree from Clark Atlanta University’s School of Public Administration in 2002 and Certificate of Grant Writing from Emory University’s Life Learning Institute. Cassius is a 2005 graduate of the Atlanta Regional Commission’s Regional Leadership Institute, and Leadership Atlanta (c/o 2012)- the nation’s oldest sustained community leadership program.

U. S. SMALL BUSINESS ADMINISTRATION

REGION IV 233 PEACHTREE STREET, N. E., SUITE 1800

ATLANTA, GA 30303

2013 Small Business Summit Biographies

Lee May, DeKalb County Interim CEO, was appointed Interim Chief Executive Officer of DeKalb County by Georgia Governor Nathan Deal on July 17, 2013. Prior to this appointment, Commissioner Lee May represented District 5 on the DeKalb Board of Commissioners (BOC) and served as Presiding Officer of the BOC.

May is the youngest person in the history of DeKalb County Government to be elected to serve on the BOC. DeKalb County voters elected him to the BOC in July 2006 re-elected him in July 2012 to serve a second term. May campaigned on a platform to address the concerns of the people, and he stands on a promise to make a positive impact in his community.

Most recently, May served as Chairman of the Budget and Finance Committee and a member on the Public Safety and General Safety Committee. He also served on various national and local county organizations and is a member of Alpha Phi Alpha Fraternity, Inc. May is a graduate from Emory University’s Candler School of Theology holding a Masters of Divinity Degree, and of the historic Clark Atlanta University.

Sharon Barnes Sutton, Presiding Officer of the DeKalb County Board of Commissioners and District 4 Commissioner, has devoted much of her life to serving the Stone Mountain community where she resides. As a community servant, Commissioner Sutton possesses more than 25 of experience in professional and volunteer aid to DeKalb.

Stan Watson, DeKalb County District 7 Commissioner, is a dedicated and proven leader who has served DeKalb County communities and communities across Georgia for more than 30 years. Commissioner Watson continues his unwavering commitment to achieving strong communities, open and honest government and “making a better DeKalb.” As a state legislator and county commissioner, he has been a strong supporter of the small business community.

Charles W. Blackmon, Executive Director for the DeKalb Enterprise Business Corporation (DEBCO), has more than 25 years of working with small business owners seeking financial resources.

Luz Borrero, Deputy Chief Operating Officer for Development, oversees several DeKalb County Departments including Human Services and Community Development, Planning and Sustainability, Economic Development, Geographic Information Systems (GIS), the DeKalb Peachtree Airport and Workforce Development. Ms. Borrero has undertaken the initiatives of developing a strategic plan for economic development and the overhaul of permitting operations.

Bernie Burgener, Director of Greenhouse Accelerator, is a member of the Green Chamber of the South and leads the Chamber’s Greenhouse Accelerator, whose objective it is to create green jobs through the support of early-stage green startups and sustainability initiatives within existing companies.

Myra Cisse, Managing Member of Certification Consultants LLC, assists women, minorities and veteran business owners, in obtaining certifications necessary to compete in the federal marketplace. Ms. Cisse has more than 20 years of banking experience with business owners and has closed millions of dollars of SBA loans.

Terri Denison, Georgia District Director of the U.S. Small Business Administration (SBA), is responsible for overseeing the delivery of the SBA’s capital, counseling and training, and government contracting assistance programs throughout the state of Georgia.

Dr. Samuel Franklin, Senior Analytical Lead at Google, advises Fortune 50 companies and their advertising agency partners on the application of advanced analytics to digital marketing program optimization and retail strategy development. Dr. Franklin is also active in Atlanta’s technology start-up and venture capital communities.


Bella Lane, Founder of Bella Lane Designs (BLD), encourages clients to come out of their comfort zones to reach a bigger pool. Since 2003, BLD has helped companies build the visual tools essential for business growth on the web. The company specializes in creating marketing materials that promote sales and websites that motivate customers to act.

Noelle Lloyd, Manager of Marketing and Public Relations for the DeKalb County Chamber of Commerce, is responsible for managing outreach and communication to the membership and community at large. Her duties include marketing, media relations and social media strategy.

Sharon Macaluso, Area Director and Business Consultant with the University of Georgia Small Business Development Center (SBDC), focuses on meeting the needs in the small business communities in DeKalb and Rockdale counties. Ms. Macaluso has worked with the UGA SBOCsince 1995, and has consulted with more than 2,000 business owners.

Rick Martin, Director of the International Trade Center of the University of Georgia Small Business Development Center (SBDC), has more than 30 years of experience in international business in the private and public sectors. The SBDC provides one-on-one trade consulting and delivers export training to Georgia’s business community.

Victor Mbaba, President and Founder of Africa’s Children’s Fund, assists under-served families in the United States, the Caribbean and Africa. Mr. Mbaba helps to improve people’s lives through mentoring, scholarships, housing, medical assistance and food security programs.

Linda McCulloch, Founder and President of Design That Works Communications Inc., provides marketing communications, branding and graphic design to growing companies. In addition, the company helps clients re-position themselves for new or larger markets, changes in their business focus and mergers and acquisitions.

Donzell Newkirk, Account Executive for State & Local Government at Lenovo, is responsible for identifying opportunities for new business while selling the benefitsof the full catalog of Lenovo products. Mr. Newkirk has uncovered and won new business against the competition to Fortune 1000 Enterprises and St.ate & Local Govemment entities over the past, five years.

Florena Oliver, Vice President of Operations and Chief of Staff for the Georgia Minority Supplier Development Council, is responsible for daily operations and oversight of activities designed to support more than 700 ethnic minority business enterprises and approximately 180 corporate members.

Vaughn D. Irons, CEO of Asset Property Disposition (APD) Solutions, a national neighborhood revitalization firm in Atlanta, providing strategic direction for Community Development Consulting, Real Estate Acquisitions & Marketing Services, Asset/Property Management, Property Disposition & Homeowner Retention/Loss Mitigation Strategies. Mr. Irons is also Chair of the Development Authority of DeKalb County.

Vernon Greene, Chief Information Security Officer for DeKalb County, has more than 25 years of experience in Information technology (IT) management and support services. Mr. Greene developed and led IT emergency response teams during emergency and disaster situations.

Kenneth L. Huff, Supplier Diversity Manager for Georgia Power, manages supplier diversity and business development activities. He began his career with the Southern Company in 1984. Mr. Huff has gained extensive financial and operational experience through work assignments in finance and accounting, power generation, customer operations, unregulated marketing and customer service.

Kenneth L . (Ken ) Huf fSupplier Diversity Manager • Georgia Power

Kenneth L. (“Ken”) Huff is the supplier

diversity manager for Georgia Power.

In this role, he manages the supplier

diversity and business development

activities of the company.

Ken began his Southern Company

career in 1984 as an accountant

at Gulf Power. During his career,

Ken has gained extensive financial

and operational experience through

work assignments in finance and accounting, power

generation, customer operations, unregulated marketing

and customer service.

Prior to his selection as the supplier diversity manager,

Ken managed Georgia Power’s community relations and

community development activities in Henry County, one of

the top 10 fastest growing counties in the United States.

In this role, he worked with business leaders, educators,

mayors and legislators to enhance the quality of life and

advance the economic development of the community.

Ken has served in numerous community and civic

leadership roles since 1984. Currently, he serves as

Chairman of the Board of the Georgia Minority Supplier

Development Council. He also served as the 2008

Chairman of the Board of the Henry

County Chamber of Commerce.

Ken served as a Commissioner on

the Henry County Development

Authority from 2008-2012. From

2004-2008, he served on the Board of

Directors, Executive Committee, and

Finance Committee of the Southern

Regional Medical Center (a 406-bed

hospital located in Riverdale, GA).

A native of Pensacola, Fla., Ken graduated magna cum

laude from the University of West Florida’s School of

Business; he also received an Executive MBA degree

from Auburn University.

Ken is the proud father of one daughter, ChristiAna.

Ken enjoys fishing, golf and riding his GoldWing GL1800

motorcycle.

Georgia Power is the largest subsidiary of Southern

Company, one of the nation’s largest generators of

electricity. The company is an investor-owned, tax-

paying utility that serves 2.3 million customers and has

operations in all but four of Georgia’s 159 counties.

Michelle J. Menifee, Senior Business Development Manager for the DeKalb County Office of Economic Development (OED), manages business and retention services. She is credited with initiating the countywide OED Developers Tour, leading the process for the County to become an entrepreneur-friendly community, and organizing the annual small business summit.


Lonnie Abdul Saboor, Manager of Small Business Finance for Invest Atlanta, has provided financial leadership to several commercial projects in the City of Atlanta since 1979, induding Underground Atlanta’s Minority Tenant Program and the renovation of Greenbriar Mall. Mr. Saboor has arranged financing for more than 600 businesses in the city, representing over $500 million in public/private funds that resulted in the creation of more than 5,000 new jobs.

Jenny Trautman, Founder of Evenview, consults with groups to bring their strategies into clear focus, activate their plans and navigate change. Prior to founding Evenview, Ms. Trautman worked in a variety of industries including software, media, high tech manufacturing, consulting and higher education.

Linda Travis, Founder and Principal of The Brand RenovatorSM, renovates brands and helps new brands build lasting legacies. Ms. Travis often works behind the scenes on product innovation and messaging for Fortune 500 brands.

Roderick R. Wallace,Director of the DeKalb Microenterprise Institute (DMI), manages a business training program that is designed to assist new and existing rnicroenterprise business owners. The DMI program, which is operated by the DeKalb Enterprise Business Corporation, has been in existence since 2.004, and has trained more than 400 entrepreneurs.

Dorna F. Werdelin, Supplier Outreach and Communications Manager with the Department of Administrative Services State Purchasing Division, conducts several monthly training sessions for companies wishing to do business with the State of Georgia and acts as a dedicated resource to those businesses.

Richard Smith, Vice President of Economic Development at Georgia Piedmont Technical College, is responsible for continuing education programs, customized training for business and industry and coordinating training programs with Georgia Quick Start.

Vanessa Parker, Founder of PinkBoss, Inc., empowers women to use their passion and skills to generate income that will allow them the flexibility to do what they love every day. Ms. Parker credits her success to community involvement, which landed her the opportunity to facilitate the Black Enterprise Youth Entrepreneur Conference for the past four years.

Maria Peck, Owner of Sweet Devil Moon Tapas Bar, has approximately 20 years of sales and marketing experience. Ms. Peck works on community outreach initiatives, coaching financial education programs, one-on-one business consulting and lending.

Taube Ponce, Senior International Trade Manager for the Georgia Department of Economic Development’s Global Commerce & International Trade Team, has significant experience in the international trade arena that helps her understand and work with Georgia companies on the exporting market. Ms. Ponce was an integral part of the state’s efforts that netted Georgia a federal State Trade and Export Promotion Grant for 2012, to help small businesses expand their products and services internationally.

Marc Parham, Managing Partner at the Partec Consulting Group, primarily focuses on system design, business efficiency, project management, security and training. The Partec Consulting Group has provided services throughout the world for more than 18 years.

The Realities of Entrepreneurship8:30 AM – 8:50 AM Room 15

Open Plenary

Mistress of Ceremonies:Luz BorreroDeputy Chief Operating Officer for DevelopmentDeKalb County

Greetings:Lee MayInterim CEO DeKalb County

Speakers: Sharon Barnes SuttonPresiding Officer District 4, DeKalb County Board of Commissioners

Stan WatsonDistrict 7, DeKalb County Board of Commissioners

Richard SmithVice President of Economic Development Georgia Piedmont Technical College

9:00 AM – 10:15 AM Room 13 Visual Strategy Tools for Business Growth

Learn how to apply three easy-to-use visual strategy tools that will help grow your business. Target your sales and marketing efforts to increase revenue by creating a profile of your ideal customer. Respond quickly to changes in the external environment with a context map of marketplace forces. Chart big decisions quickly, explore options and select the best alternative, on your own, or in collaboration with others.

ModeratorBernie BurgenerDirectorGreen Chamber of the South – Greenhouse Accelerator

Presenters:Jenny TrautmanFounder Evenview

10:15 AM – 10:45 AMAtrium Networking & Vendor Visits

10:45 AM – 12:00 PM Room 13

Startup Capital

Need start-up or growth capital? Learn how to access capital for small business growth and development.

Moderator:Marc ParhamDirector Entrepreneurship CenterUrban League of Atlanta

Presenters:Charles BlackmonExecutive DirectorDeKalb Enterprise Business Corporation

Lonnie SaboorSmall Business Finance ManagerInvest Atlanta

Maria PeckAccess to Capital for Entrepreneurs

12:00 PM – 1:30 PM Room 15Lunch

Introduction of SpeakerVaughn IronsChairman, Development Authority of DeKalb CEO, Asset Property Disposition (APD) Solutions

Keynote SpeakerCassius ButtsRegional Administrator - Region IVSmall Business Administration

1:30 PM – 2:00 PMAtrium Networking & Vendor Visits

2:00 PM – 3:30 PM Room 15

Technology Today for Entrepreneurs

Review the top 10 security tips that everyone needs to know related to data security. Learn how Google Analytics can help you understand how your customers find, use and interact with your desktop and mobile websites. Free your business from information technology worries.

Moderator:Jacqueline FullerDeKalb County GovernmentDepartment of Information Technology

Presenters:Vernon GreeneChief Information Security OfficerDeKalb County GovernmentDepartment of Information Technology

Dr. Samuel FranklinSenior Analytical LeadGoogle

Donzell NewkirkAccount Executive – State & Local GovernmentLenovo

4:00 PM – 5:00 PMRoom 15

Closing Reception with Interim CEO Lee May Entertainment provided by Isaiah Hill

Retooling for Small Medium-Sized Enterprises (SMEs)

8:30 AM – 8:50 AM Room 15

Open Plenary






9:00 AM – 10:15 AM Room 15

Today’s Tools for Marketing

Small businesses have many options when it comes to promoting services and products. Learn which tools are most effective and how to apply those tools to your business strategy.

Moderator:Noelle LloydMarketing & Communications DeKalb Chamber of Commerce

Presenters:Vanessa ParkerFounder & CEOPinkBoss

Bella LanePresident & CEOBella Lane Designs


10:45 AM – 12:00 PM Room 15

Positioning Yourself for Successful Contracting

Learn how small-minority businesses can get certified to do business with federal, state, local governments and large corporations.

Moderator:Terri DenisonDistrict Director, Small Business Administration

Presenters:Myra CisseOwner, Certification Consultants

Ken HuffSupplier Development ManagerGeorgia Power Company

Florena OliverVice President of OperationsGeorgia Minority Supplier Development Council

Dorna WerdelinSupplier Outreach & Communications ManagerGA DOAS State Purchasing Division





2:00 PM – 3:30 PM Room 15







4:00 PM – 5:00 PMAtrium


Innovative & Emerging Business Markets8:30 AM – 8:50 AM Room 15

Open Plenary






9:00 AM – 10:15 AM Room 16

Branding Innovation

Does your brand have a plan for growth? As your business strategy changes, your brand strategy must keep pace. Whether you INNOVATE or RENOVATE, your branding strategy should be current & support how you want to grow.

ModeratorSharon MacalusoArea DirectorUniversity of Georgia Small Business Development Center

Presenters:Linda McCullochPresidentDesign That Works

Linda TravisPrincipalThe Brand Renovator


10:45 AM – 12:00 PM Room 16

Exporting: Emerging Global Markets Explore the challenges and opportunities for Georgia businesses to grow their international sales and markets, especially in emerging global markets.

Moderator:Rod WallaceDirectorDeKalb Microenterprise Institute

Presenters:Rick MartinDirectorInternational Trade CenterUniversity of Georgia Small Business Development Center

Taube PonceSenior Trade ManagerGeorgia Department of Economic Development

Victor MbabaPresident & CEOAfrica’s Children’s Fund, Inc.





2:00 PM – 3:30 PM Room 15







4:00 PM – 5:00 PMAtrium


Isaiah Hill has a passion for playing and creating music, and his influences within gospel, jazz and rhythm and blues has given him a level of musical diversity, which is not commonly seen among young musicians. The influences of Miles Davis, Stevie Wonder, John Legend, John Coltrane, Bill Evans and many other notable musicians help to shape his musical artistry.

Isaiah was the guest artists at the 2012 Peach Drop celebration Downtown Atlanta, and noted as the youngest pianist at age 15, to bring in the New Year. While Isaiah spends countless hours composing, and performing, he also understand the importance of a quality education. He is a great student at Stephenson High School. Isaiah is the recipient of the 2013 Berklee College of Music tuition scholarship in the area of Jazz studies, and recently received a scholarship to attend in the Fall of 2014 below are just a few of his accomplishments:

Awards and Recognitions • Nominated for 2012 Lead America National High School Leadership conference • Received Berklee College of Music tuition scholarship for 2013 • 2012 and 2013 Governors Honor’s nominee for outstanding pianist • Performed as the youngest Pianist at the 2012 Peach Drop celebration in Downtown Atlanta • Top three finalist in the 2011 Omega Psi Phi talent search as pianist • 2011 Traveled to Hawaii to perform at the 70th anniversary of Pearl Harbor • 2012 DeKalb NAACP ACT-SO nomination for the category of pianist • Co-section leader for 2011 Stephenson High School Marching Band • Selected to perform as the 2013 Jazz Roots Series at the Cobb Energy Center

Musical Accomplishments • Selected to play at Spivey Hall for their 2013 High School workshop • 2012 and 2013 Guest Pianist for Georgia Congressman Hank Johnson Art Scholarship Reception • Selected to perform with the 2012 and 2013 DeKalb County Directors Jazz Band • Pianist for the 2011Jazz Band at Stephenson High School • Percussionist for the 2011 Stephenson High School Marching Band. Performances include: 2011 Bands of America, Battle of the Bands, National High Stepping Championship, and a host of parades and other historical events • Member of the 2010-2011 Stephenson High School Wind Ensemble as a pianist and percussionist • 2010-2011 Pianist and musical director for Stephenson High School Gospel Choir • Featured guest performer at the 2012 State of the County Address for DeKalb County, opening for the Keynote Speaker W. Burrell Ellis, CEO • Performed in concert with Grammy Award winning Chrisette Michele in 2012

ENTERTAINMENT

Isaiah HillDEKALB COUNTY OFFICE OF ECONOMIC DEVELOPMENT DEVELOPMENT AUTHORITY OF DEKALB COUNTY The DeKalb County Office of Economic Development and the Development Authority of DeKalb County are all about the business of recruitment, retention and redevelopment. Together, these groups work to create quality jobs and investments to expand the tax base and support balanced growth.

Bonds issued by the Authority are DeKalb County’s primary incentive to promote jobs creation and investment. The Authority issues two types of bonds: 1) Taxable, generally more than $2 million and must be an approved type of business which will attract and/or retain jobs in DeKalb, and 2) Tax-Exempt, less than $10 million and must be a manufacturing facility. No limit applies for 501 (c) (3) organizations.

The Office of Economic Development offers a wide range of services that facilitate the growth of small businesses. These include: the services of a dedicated project manager, incentive design and site selection assistance. Since 2012, the Development Authority and the Office of Economic Development have supported the creation and retention of more than 4,000 jobs and worked with companies such as Elekta, Perimeter Summit, Purac and United Parcel Services.

address: 330 West Ponce de Leon Avenue | 6th Floor | Decatur, Georgia 30030 telephone: office: 404.687.2730

fax: 404.687.2733 website: www.decidedekalb.com

Point ♦ Click ♦ Connect

GIVING YOU THE EDGE YOU NEED WITH OUR E3 BUSINESS STRATEGY EDUCATION ● EMPLOYMENT● ECONOMIC DEVELOPMENT

Business Services Employer Industry Information Sessions Customized Training On-the-Job Training Tailored Job Fairs Applicant Pre-Screening

DeKalb Workforce Development ● 774 Jordan Lane, Bldg #4 ● Decatur, Georgia ● 30032

The Good, The Bad & The Ugly of Entrepreneurship 8:00 - 8:45 AM Open Plenary Speaker:

Charles Whatley Director, Office of Economic Development DeKalb County

9:00 - 9:50 AM

“Startup Checklist” Moderator: Randy Humphrey DeKalb County Community Development

Presenters: Charles Blackmon DeKalb Enterprise Business Corporation John Ernst Small Business Development Center

10:00 - 10:50 AM

“Financing and Cash Flow” Moderator Heather Miner Technology Association of Georgia

Presenters: Lisa Robinson Access to Capital for Entrepreneurs Patricia Stallworth PS Worth

11:00 - 11:50 AM

“Strategic Marketing” Moderator Leonardo McClarty DeKalb Chamber of Commerce

Presenters: Lee Brogden Culberson Professional Mojo Sharon Macaluso Small Business Development Center

12:00 - 1:30 PM LUNCH

“From the Basement to the Boardroom”

Keynote Speaker: Robert L. Brown CEO, R.L. Brown & Associates

1:30 - 2:00 PM NETWORKING Small Business Resource Center

2:00 - 2:50 PM

“Building A Better Business” Moderator Rod Wallace DeKalb Microenterprise Institute

Presenters: Phil Hill FlashIssue Gail M. Reid Launching Hopeful Entrepreneurs into the Real World of Small Business

3:00 - 3:50 PM

“Run It By The Pros” Moderator Kevin McGee Access to Capital for Entrepreneurs

Presenters: Barbara O’Neill The Cookie Studio Terri R. Waller The Benson Mills Group

The Office of Economic Development offers a wide range of services that facilitate the growth of small businesses. These include: the services of a dedicated project manager, incentive design and site selection assistance. Since 2012, the Development Authority and the Office of Economic Development have supported the creation and retention of more than 4,000 jobs and worked with companies such as Elekta, Perimeter Summit, Purac and United Parcel Services.

Bonds issued by the Authority are DeKalb County’s primary incentive to promote jobs creation and investment. The Authority issues two types of bonds: 1) Taxable, generally more than $2 million and must be for an approved type of business which will attract and/or retain jobs in DeKalb, and 2) Tax-Exempt, for manufacturing operations, exempt facilities, and 501 (c) (3) organizations. A $10,000,000 limit applies to Tax-Exempt bons for manufacturing operations.

DEKALB COUNTY OFFICE OF ECONOMIC DEVELOPMENT

DEVELOPMENT AUTHORITY OF DEKALB COUNTYThe DeKalb County Office of Economic Development and the Development Authority of DeKalb County focus on business recruitment, retention and redevelopment. Together, these groups work to create quality jobs and investments to expand the tax base and support balanced growth.

DeKalb County Office of Economic Development

Senior Business Development Managers

Rolanda Daniel Thomas, [email protected] Gilchrist, [email protected]

Shelbia Jackson, [email protected] J. Menifee, [email protected]

Development Authority of DeKalb County

Board MembersVaughn Irons, Chair

Kevin Greiner, Vice-ChairLani Wong, Secretary

Gregory Baranco, TreasurerBobbie Sanford, Member

Judy Turner, MemberJames Monacell, Legal Counsel

To learn more about economic development, visit these websites:DeKalb County Office of Economic Developmentwww.decidedekalb.comGeorgia Department of Economic Developmentwww.georgia.orgDeKalb Chamber of Commerce www.dekalbchamber.orgInternational Economic Development Council www.iedc.orgUniversity of Georgia Small Business Development Center www.georgiasbdc.orgDeKalb Enterprise Business Corporation www.debco.org

330 West Ponce de Leon Avenue | 6th Floor | Decatur, Georgia 30030office: 404.687.2730 | fax: 404.687.2733 | www.decidedekalb.com

DeKalb Workforce Development • 774 Jordan Lane, Building #4 • Decatur, Georgia • 30033404 687-3400 phone • 404 687 2718 fax • www.dekalbworkforce.org

Save The DateDeKalb County Small Business Summit

Thursday, August 14, 2014

www.dekalbsummit2014.eventbrite.com

For additional information contact: Michelle J. Menifee

(404) [email protected]

AGENCY NAME WEBSITE TELEPHONE

Access to Capital for Entrepreneurs aceloans.org (404) 717-2282Atlanta Micro Fund, Incorporated atlantamicrofund.com (678) 539-6900Certification Consultants LLC 8atheeasyway.com (678) 974-1670Citizens Trust Bank ctbconnect.com (404) 575-8400Consolidated Copiers consolidatedcopiers.com (770) 760-0887Constant Contact constantcontact.com (877) 358-6917Cornerstone Bank cornerstonebankga.com (678) 553-1480DeKalb Chamber of Commerce dekalbchamber.org (404) 378-8000DeKalb Convention & Visitor’s Bureau visitatlantasdekalbcounty.com (770) 492-5000DeKalb County Government dekalbcountyga.gov (404) 371-2000DeKalb County School System dekalb.k12.ga.us (678) 676-0110DeKalb Enterprise Business Corporation (DEBCO) debco.org (404) 378-1899DeKalb Microenterprise Institute (DMI) debco.org/dmi (404) 378-1899Development Authority of DeKalb County decidedekalb.com (404) 687-2730Georgia Certified Development Corporation (GACDC) gacdc.com (877) 423-2504Georgia Department of Administrative Services doas.ga.gov (404) 657-6000Georgia Department of Economic Development georgia.org (404) 962-4000Georgia Hispanic Chamber of Commerce ghcc.org (404) 929-9998Georgia Piedmont Technical College gptc.edu (404) 297-9522Georgia Secretary of State sos.ga.gov (404) 656-2817Georgia Tech Enterprise Innovation Institute innovate.gatech.edu (404) 894-2222Green Chamber of the South—Green Accelerator greencs.org (404) 664-8940Integrated Office Solutions, Inc. intofficesolutions.com (404) 366-4110Inventor Associates of Georgia gainventors.org (678) 995-5686Invest Atlanta investatlanta.com (404) 880-4100Kendrick Law Practice, LLC kendricklaw.net (678) 739-8109Lenovo lenovo.com (866) 426-3427National Association for Chinese Americans naca-atlanta.org (770) 394-6542Small Business Finance Institute sbfi.org (404) 406-3181Snapping Shoals EMC ssemc.com (770) 786-3484SunTrust Banks, Inc—Decatur Branch suntrust.com (404) 370-3005Technology Association of Georgia tagonline.org (404) 920-2022The Clean Air Campaign cleanaircampaign.org (404) 817-77623D Media & Entertainment 3dmediaandentertainment.com (678) 272-6390UGA Small Business Development Center (DeKalb) sbdc.uga.edu (770) 414-3110Urban League of Greater Atlanta aultec.org (404) 659-1150U.S. Small Business Administration—Georgia sba.gov (404) 331-0100Women’s Economic Development Agency weda-atlanta.org (678) 904-2201Workplace Partners, LLC workplacepartnersllc.com (678) 579-9662

DeKalb County Small Business SummitAGENCY PARTNERS

Dorothy Atkins U.S. Small Business Administration-Georgia District Office

Andrew Baker DeKalb County Planning & Sustainability

Charles Blackmon DeKalb Enterprise Business Corporation

Luz Borrero DeKalb County Planning & Sustainability

Marvin Bryant Atlanta Microfund

Penny Burch DeKalb County Department of Purchasing and Contracting

Bernie Burgener Green Chamber of the South – Greenhouse Accelerator

Sheryl Chapman DeKalb County Workforce Development

Rolanda Daniel Thomas DeKalb County Office of Economic Development

Bettye Davis ONE DeKalb

Terri L. Denison U.S. Small Business Administration

Donna Ennis Georgia Tech Economic Development – MBDA

Jacqueline Fuller DeKalb County Information Technology

Ernest Gilchrist DeKalb County Office of Economic Development

Sandeep Gill DeKalb County Workforce Development

Loretta Hicks Georgia Piedmont Technical College

Keith Hudson DeKalb County Chamber of Commerce

Randy Humphrey DeKalb County Community Development

Vaughn Irons Development Authority of DeKalb County

Shelbia Jackson DeKalb County Office of Economic Development

Carol Jordan Green Chamber of the South – Greenhouse Accelerator

Darshun Kendrick Kendrick Law Practice, LLC

Noelle Lloyd DeKalb Chamber of Commerce

Sharon Macaluso UGA Small Business Development Center DeKalb County

Mary Ellen McCallahan Georgia Department of Economic Development

Leonardo V. McClarty DeKalb Chamber of Commerce

Kevin McGee Access to Capital for Entrepreneurs

Chris Morris DeKalb County Government Community Development

Shanee Newsome DeKalb County Workforce Development

Marc Parham Urban League of Greater Atlanta

Maria Peck Access to Capital for Entrepreneurs

Lonnie Saboor Invest Atlanta

Richard Smith Georgia Piedmont Technical College

Tisha Tallman Georgia Hispanic Chamber of Commerce

Emma Turner DeKalb County Planning & Sustainability

Mike Van Wie DeKalb Peachtree Airport

Rod Wallace DeKalb Microenterprise Institute

Lani Wong National Association of Chinese-Americans

Michelle J. MenifeeChief Event Planner

DeKalb County Office of Economic Development

Special Thanks to…

Hakeem Atwater, DeKalb Chamber of CommerceDiontrise Blake, DeKalb County Workforce Development

Angel Breitenbach, Decatur Atlanta PrintingBurke Brennan, DeKalb County Interim CEO’s Office

Isaiah Brown, Access to Capital for EntrepreneursShannon Boland-Conerly, DeKalb Convention & Visitors Bureau

Bettye Busbee, DeKalb Convention & Visitors BureauJackie Cornett, DeKalb Convention & Visitors Bureau

Ilana Daniel, DCTVCarolyn M. Frisby, DeKalb Human & Community Development

Willie Gilham, 3D Media & EntertainmentJohn Hewitt, Champion Newspaper

Isaiah Hill, MusicianRichard Hill, On Common Ground News

Elayne Hunter, DeKalb Human & Community DevelopmentAlisa Jackson, DeKalb County Interim CEO’s Office

Barbara Johnson, DeKalb Convention & Visitors BureauTom Joiner, Pedestal Affairs Catering, LLC

Gabriela Korobkov, DeKalb Chamber of CommerceDiamond Lewis, DCTV

Julie McKay, Georgia Piedmont Technical College Conference Center Dorcas Milton, DeKalb Convention & Visitors Bureau

Kathy Mitchell, Champion NewspaperPenny Moore, DeKalb Convention & Visitors Bureau

Deborah Nelson, DeKalb Convention & Visitors BureauShanee Newsome, DeKalb County Workforce Development

Cassandra Odom, DeKalb County GISJerry Pantelakis, Pantelis, Inc.

Jennifer Parker, CrossRoads News Nakia K. Phelps, Decatur Atlanta Printing

Edmond Richardson, DeKalb County Interim CEO’s OfficeJ. N. Simms, DeKalb County Board of CommissionersRhonda Spratt, DeKalb Convention & Visitors Bureau

Marcus Stovall, DeKalb GISLinda Taylor, DeKalb Convention & Visitors Bureau

Natalie Thomas, DeKalb Human & Community DevelopmentJames Tucker, Volunteer

Mike Van Wie, DeKalb Peachtree AirportAngela Walton, DeKalb County Interim CEO’s Office

Rendell Wilder, VolunteerJim Williams, DeKalb Convention & Visitors Bureau

Latrese D. Young, DeKalb County Interim CEO’s Office Vesta Zubber, DeKalb Convention & Visitors Bureau

DeKalb County Small Business SummitCOMMITTEE MEMBERS

Access to Capital for EntrepreneursAtlanta Micro Fund, IncorporatedDeKalb Chamber of CommerceDeKalb County GovernmentDeKalb Enterprise Business CorporationDeKalb Microenterprise InstituteDevelopment Authority of DeKalb CountyGeorgia Department of Economic DevelopmentGeorgia Hispanic Chamber of Commerce

Georgia Piedmont Technical CollegeGeorgia Tech Economic Development Institute - MBDCGreen Chamber of the South - Greenhouse AcceleratorInvest AtlantaKendrick Law PracticeUGA Small Business Development Center DeKalb CountyUrban League of Greater AtlantaUS Small Business Administration

DeKalb County Small Business SummitEVENT SPONSORS

LEADING SPONSORS

GROWING SPONSORS

SMALL BUSINESS PARTNERSHIP NETWORK

STARTING SPONSORS

Innovative Strategies for Growthdekalbchamber.org/DADC/pdf/summit2013.pdfabout strategies for...

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Transcript of Innovative Strategies for Growthdekalbchamber.org/DADC/pdf/summit2013.pdfabout strategies for...