Innovative Programming - Lisa Taylor
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Innovative Programming June 2009
Transcript of Innovative Programming - Lisa Taylor
Innovative Programming
June 2009
Programming - should it be a priority?
Programming - should it be a priority?
Bread and butter programming
Objectives• £’s on bottom line
• Improve customer retention
• Improve customer experience
• Improve staff retention
Priorities• Improve customer
experience• Improve staff retention
– Increasing pay & variety– Increased training– Professionalism
• £’s on bottom line – Membership sales
• Improve customer retention
Routes to Market
Routes to Market
Bread and butter programming
Inclusive of Membership• Studio Classes• FIA Sweat in the CityAdditional Cost• PT 1-1• PT Group• Core Fit / Back Fit • Weight Management• Specialist Studio classes
Subsidised• Special events with
ulterior motive eg Fun Run
• GP ReferralFully Funded• Childhood & Adult
Obesity• Smoking Cessation
Studio programming Managing Group Exercise • Group Exercise Co-ordinator
• Key Performance Indicators
• Managing under performing classes
• Marketing
• Continuous improvement
• Keeping up to date
Innovative Programming
Funky ideas – have fun!
Get outside
Respond to media entertainment trends• Dance• Skating on Ice• Pole dancing • Parkour • Cheerleading • New mums and dads classes with the babies!
On line / off line?
Programming around annual timetable of sporting events
Key delivery partner for health care services
Health and Fitness Sector StrengthsLocationSustainable OutcomesStaff
Health and Fitness Sector ChallengesProfessionalismStaff QualificationsStaff Turnover Commissioning process
Developing a relationship with PCTs
Key delivery partner for health care services
Advice From Government
Don’t go it alonePractise what you preachDon’t re-invent the wheel
Change4Life
FIA MoreActive4Life
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Recording and Utilising DataRepresentative results from our 2006-07 Randomised Control Trial:
positive outcomes at 3 and 6 months after MEND Programme completion
Write or purchase programmes?
Target participants & channels
Evidence:- Academic- Market- Compe-tition
Channel & distribution
Structure & key content
Marketing
Funding, sales & partnerships
M & E, feedback & QA
Resources, design
IT
Ops & logistics
Business model
Pilot(s) Launch
CI, Adaptation
Research
Programme Development Roles & Responsibilities Summary
Target participants
Evidence:- Academic- Market-Competition
Channel & distribution
Structure & key content
Marketing
Funding, sales
& partnerships CI, adaptation,
QA & research
M & E, feedback
Resources, design IT
Ops & logistics
Business model
Feedback, benchmarking, QA
• OxHA• LT• Other RPD? HBU?
• Channel: LT, OxHA• Distribution: LT, HM• Structure: LT, PS, PC, BK, HM• Key content: As structure
• Marketing: CC• Partnerships: HM• Funding partners: HM• Sales targets: LT, RM
• Academic: JR (50%)• Market research: LT,
Other
• Resources & Design: LT, PS, PC…• OMMS & IT: NP• Ops & Logistics: GB• Business model: LT, HM, OxHA
• M&E: PS, PC, BK, LT• Feedback: RPD, NP• CI: RPD• Adaptation: BK• QA: Shahida• Research: Research Manager
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MENDs Approach – some key features
Solution in a box: the MEND Programme kit Children’s resources
Outcomes data:from our proprietary “OMMS” system
Large-scale: kit storage warehouse
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National reach and influence
A growing national
network: 350 programmes running across
the UK
Government recognition:Rt. Hon Alan
Johnson MP visits MEND
Programme in Islington, London
Large-scale operations:
Contracted for first national
government roll-out of a child
weight management programme in
Wales
Embedded in high profile
health initiatives:
Change 4 Life national
supporter
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MEND today
20 year
research partnership with Great
Ormond Street
Hospital and the
Institute of Child Health
86%Parent/child attendance
throughout the programme RCT
10,000families supported to date
£3mCorporate donation
from Sainsbury’s supermarket to run MEND Programmes
in the UK
250,000 families will benefit from
Move-it! our new national obesity
prevention campaign
4countries
£8m Big Lottery Funding
Vision
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MEND family success stories The People February 2009
