Innovative digital marketing using geo-location - aka what are iBeacons? By Dr Erik Koster
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Transcript of Innovative digital marketing using geo-location - aka what are iBeacons? By Dr Erik Koster
BLE/BEACONPROXIMITY MARKETING
SOLUTIONS
WHO WE ARE
• Working in Media for over 30 years
• Developing Web & App products for over 10 years
• Developed partnerships with industry leaders
• Active worldwide
BEACONS
avg. 50 meter radius BLE signal
3G / 4G / Wifi
Secure web-service
App - business logicApp user x has been spotted passing beacon ID 12 which is registered at location y
CREATIVE CONCEPTS
PUTNEY TOWN APP
PUTNEY TOWN APP
• Putney town demo App available for iPhone
• We will be here all night