Innovative Delivery Channels for BD and Marketing · Innovative Delivery Channels for BD and...
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Innovative Delivery Channels for BD and Marketing Bob Maxwell VP, Marketing Services [email protected] 413-236-4156 Greylock Federal Credit Union Greylock Marketing Group
Transcript of Innovative Delivery Channels for BD and Marketing · Innovative Delivery Channels for BD and...
Innovative Delivery Channels for BD and Marketing
Bob MaxwellVP, Marketing Services
Greylock Federal Credit UnionGreylock Marketing Group
Tell me about you…
BD? Marketers?
SEG COMMUNITY
…with the right messageusing the right medium.
Hit the right peopleat the right time…
• Online Behavior Marketing• Geo-Fencing• IP Targeting• Facebook Targeting
Digital Tools
Online Behavioral Marketing (OBM)
Your CU charter is teachers in Tioga County, PA
We can target:• Work in the education field• Work in Tioga County, PA
Online Behavioral Marketing
TARGET:• Women • Ages 22 - 45 • Live in hometown USA• Good credit• Income between $30-90K
And have demonstrated online behaviors to indicate they are in the market for a new car!
Online Behavioral Marketing
Online Behavioral Marketing
Online Behavioral Marketing
List of Behaviors
LOANS
Online Behavioral Marketing
$1,500 Investment
Online Behavioral Marketing
$10/CPM
Massachusetts
Geo-Fencing
Pittsfield
Geo-Fencing
66 Ann Drive
Geo-Fencing
Geo-Fencing
Geo-Fencing
Investment$10 per 1,000 impressionsMin 100,000 impressionsOr $1,000 (can be spread out over 3 months)
Geo-Fencing
Get Pre-Approved Now
Call Us Now!
Those people who are interested will click your banner ad and then be redirected to your
landing page where there will be several call-to-action buttons.
Can consist of any function including:• Call Us Now• Email Us• Student Calendar• Register for a FREE COURSE!• Get Directions• View Our Website• See Our Athletics Dept.• Share with a friend• Like Us on Facebook• Share on Twitter• Enter To Win• Live Chat• Make a Donation• Book/Buy Online
• etc.
View Our Website
Geo-Fencing
Reservations
MENU
Directions
Once a potential customer is triggered as a qualified consumer by entering your geofence, they could receive a banner ad from
Bonefish Grill when they open an app. There are over 8,000 apps
and sites in the network!
Don’t be a cheap date, make it dinner and a show.
Geo-Fencing
Call Us Now
FREE Price Quote
Berkshire Gas
Targeted people that:• Live close to the gas line• Don’t already have
natural gas View Our Website
Geo-Fencing
Reporting:• Shows impressions• Clicks on Call to Action button• Clicks on banner ad• Landing page
Geo-fencing Report• Which produces most volume• Other targeted analytic data
Reporting
ActivityGeo-fencing samples:• Business• Service/Product• How would you set
your Geo-fencing parameters?
Geo-Fencing
Target home or workplace
Your exact target lives or works right here!
IP Targeting
IP Targeting
Facebook Targeting
Aimee M. KnyshMultimedia Advertising Sales ConsultantADTAXI Networks413-496-6323
Offers Geo-Fencing
Carolyn CopeBeasley Media [email protected]
Resources
Offers Online Behavioral Marketing,IP Targeting and Facebook Targeting
