Innovative Business Model
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This document is proprietary & confidential information Innovate or die INNOVATIVE BUSINESS MODEL
Transcript of Innovative Business Model
This document is proprietary & confidential information
Innovate or die
INNOVATIVE BUSINESS MODEL
This document is proprietary & confidential information
Managing Partner, aival.com
TOLIS AIVALIS
facebook.com/TolisAivalis linkedin.com/in/Aivalis @aivalis
This document is proprietary & confidential information
is it about a good idea?
BUSINESS MODEL
I HAVE A GOOD IDEA!
I HAVE AN IDEA!
It is not about the ideaIt is always about the execution!
seriously?
SERIOUSLY!
An idea worth zeroEveryone has an ideaPeople pay for results not ideas
IDEA vs EXECUTION
Execution is everythingWork! Make it happen! Transform your idea into product Transform your product into a scalable business Do it amazingly faster, better, bigger
EXECUTING
Execution means:Find a teamLaunch a productUnleash marketingGenerate tractionMake moneyRaise moneyIncorporate
EXECUTING
Remember!1. Team2. Product3. Marketing4. Traction5. Money6. Company
This document is proprietary & confidential information
is it about a great product?
BUSINESS MODEL
I HAVE A GREAT PRODUCT!
I HAVE A GREAT PRODUCT!
I HAVE A GREAT PRODUCT!
It’s not about the productIts about an innovative business
now getting pissed
IT IS ABOUT THE BUSINESS
Business means:A great team So you can execute
A must-have product Which solves a problem
A great marketing strategy So you can reach people and generate traction
An innovative business model So you can be different
BUSINESS
Remember!1. Team2. Product3. Marketing4. Innovative business model
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what is this?
BUSINESS MODEL
BUSINESS MODEL
BUSINESS MODEL
LEAN BUSINESS MODEL
BUSINESS MODEL IS..
How a business:Creates, delivers & captures..
BUSINESS MODEL IS..
Creates, delivers & captures:Consumers?Products?Locations?Money?Profits?Other?
BUSINESS MODEL IS..
Creates, delivers & captures:
VALUE!
BUSINESS MODEL
VALUE!
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is it the same?
REVENUE MODEL
REVENUE MODEL
How a business makes:Money! Revenue streams & sources Price Offers & discounts
Business modelGenerating value
Revenue modelMaking money
COMPARISON
BUSINESS MODEL
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the basics
BUSINESS
A BUSINESS
IT IS ABOUT THE BUSINESS
Business mix:A great team So you can execute
A better product So people must have it
A great marketing strategy So you can generate traction
An innovative business model So you can be different
YOUR TEAM
Why team should be great?Most valuable asset!Amazing people you have fun withThey create stuffThey adapt They back you upHarder to find than money
BUT..
A GREAT TEAM
You can’t make it happen aloneYou need experts help‘One-man-show’ is a show not a business You are not Super Man (sorry)
YOUR PRODUCT
What is a better product?Pain killer Must-haveSimpleValuable
A BETTER PRODUCT
Solves a problemFocus on the user/customer’s problem Not your product features
Makes your target user/customer happy Not your team happy
A BETTER PRODUCT
Must have not good-to-havePain & painkiller
A BETTER PRODUCT
Simple!EasyUnderstandable Usable
A BETTER PRODUCT
ValuableLooksFeaturesUsabilityAvailability
YOUR MARKETING
Why this is so important?ProductPricePlacement Promotion
MARKETING
Why this is so important?ProductPricePlacement Promotion Go To Market
7,1
GO TO MARKET
Is not wishful thinking! If just 1% of the market..People would love to use us!
GO TO MARKET
Is a solid strategy on how to: Attract & bring visitorsConvert to subscribersGenerate contentRetain usersGenerate viralConvert to paid customers
GO TO MARKET
PROMOTION CHANNELS
DISTRIBUTION CHANNELS
STRATEGY WITH VALUE
This document is proprietary & confidential information
what is innovative?
BUSINESS MODEL
BUSINESS MODEL
What is innovation?1. Fight against change?2. Following change?3. Creating change?4. Disrupting?
BUSINESS MODEL
Innovation starts from mindset 1. Fight against change?2. Following change?3. Creating change!4. Disrupting!
Business modelGenerating value
Innovative business modelGenerating valueCreating changeDisrupting markets Transforming value chains
COMPARISON
BUSINESS MODEL
Innovation means:1. Value2. Disruption 3. Creativity4. Transformation
BUSINESS MODEL
On everything!1. Product2. Pricing3. Placement4. Promotion5. Management6. Methodology 7. Tools8. Mindset
BUSINESS MODEL
VALUE!on each one
BUSINESS MODEL
TRANSFORM!each one
BUSINESS MODEL
DISRUPT!each one
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transforming industries
BUSINESS MODEL
TRADITIONAL MEDIA
RETAIL
EDUCATION
MUSIC
TELECOMS
PHOTOGRAPHY
ACCOMODATION
TRANSPORTATION
WHO’S NEXT?
Many industries not disrupted yet!Energy? User generated energy?
Constructions? 3D printing?
Real estate? User bidding the prices?
Cars Self driving?
Space?
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innovating
BUSINESS MODEL
INNOVATION
M.I.T. says:‘Ιt's important to innovate in areas where the competition is unable or unwilling to act.’
INNOVATION
I would add:‘..involve an entire new “ecosystem" in a way they might find it difficult to replicate’
‘..and if they do.. they will validate your business and boost the market for you.’
EXAMPLE: APPLE
EXAMPLE: APPLE
Apple has amazingProduct (s)DistributionPricingPromotion
EXAMPLE: APPLE
Apple has amazingProduct (s)DistributionPricingPromotionEcosystem!
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innovation examples
BUSINESS MODEL
INNOVATION
On your product:Ready productProduct on demandCustom productCrowd sourced product
INNOVATION
On revenue models:A la carteSubscription Ads supportedFree to premiumMicro transactionsAll you can eat
INNOVATION
On promotion:Paid mediaCrowd sourced & earned mediaGrowth hackingPerformance marketing
INNOVATION
On distribution:Direct push (online/offline)Marketplaces (offline/online)Affiliates (offline/online)Pirates (offline/online)
INNOVATION
Never forget: Add value!
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summary
INNOVATIVE BUSINESS MODEL
INNOVATIVE BUSINESS MODEL
MindsetValueDisrupt & transform
This document is proprietary & confidential information
Managing Partner, aival.com
THANK YOU TOLIS AIVALIS
facebook.com/TolisAivalis linkedin.com/in/Aivalis @aivalis
