Innovative approaches to sustainability and CSR

#ICCAWorldiccaworld.com

Session code:

53rd ICCA Congress

INNOVATIVE APPROACHES TO CSR

ME02

Moderator - Guy Bigwood, MCI Group Sustainability Director

In Partnership with #GMIC

A selfless giver with a

passion for PR1953- 2013

3

SUSTAINABILITY

5#ICCAWorld | iccaworld.com

Innovation Drives Business Success

5

“High Sustainability companies significantly outperform their counterparts over the long-term, both in terms of stock market and accounting performance.”

Harvard Business School

People• Raised over €1.3 Million • Supported 149 Charities• 98% of staff expect us to be sustainable

Planet• Our CO2 Emission = town of

240,000 people • Produce 5 Million tons of waste

Profit• Indirect impact on economy of $1.5 Billion• Organised over 600 events about energy and sustainability• Leading global consultancy of sustainability In MICE industry


Discussion for today

How can you make a real difference in your community?

How can you inspire your staff and stakeholders so that quality standards are raised and loyalty is enhanced?

How can your CSR projects improve business results as well as doing good for society?


Agenda

8

Speaker Subject

Jonas Wilstrup, Convention Director, Wonderful Copenhagen

ICCA Scandinavia Sustainable Meetings Region

David Hackett, Managing Director, Meetings Guru Ltd Meeting needs through common cause

Paul Salinger, VP Marketing, Oracle Leaving local legacy

Discussion Sharing of ideas and experiences

Marta Gomes, Sales Director, Congress Department , VIPARIS

Enrico Belli, Sales & Marketing Manager , Centro Congressi Padova

Serve time and find a job

Discussion Sharing of ideas and experiences

Conclusions


Spot Me

Why is Sustainability/CSR important to your business? Please select the most important reason

• Building trust with clients

• Operational efficiency (saving costs)

• Employee engagement

• Encouraging innovation

• Competitive advantage

• Sustainability is not important

• Other reasons:


Session code:

53rd ICCA Congress

ICCA Scandinavia Sustainable Meetings Region

ME02

Jonas Wilstrup - Wonderful Copenhagen Convention Director

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leaders in time?” Dr. Karl Henrik Robèrt, Founder The Natural Step

A survey of MCI's largest 50 clientsrevealed that 100% wanted to implementmore sustainable elements.

They were stopped by either a lack ofknowledge, a failure of the suppliers tocommunicate their sustainability offering,or the perception/reality of thesustainable option being more expensive.

But it is both responsible andeconomically viable to make yourdestination more sustainable!

2012:

• Launched the ICCA Scandinavia Sustainable Meetings Index

• Launched a common set of performance indicators

• 16 destinations participated

RE-CYCLING

CARBON EMISSIONS

PUBLIC TRANSPORT

Hardware:

City infrastructure

Software:Industry commitment

All 20 Cities in the Index are Climate Leaders

• 100% cities have climate plan

• 5.48 t/co2 average per capita emissions

• 33% Average 2020 co2 Reduction Target

• 49% Average Renewable Energy Mix• 65% Average Waste Diversion rate for the City

MORE THAN GREEN:FOCUS ON ETHICAL BUSINESS

All 20 cities are located in countries

that are among the top-15 least corrupt

and most transparent in the world.

Average score is 9.2

64% of Congress and

Exhibition Centers are

eco-certified

100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala

59% of all

hotels are

eco-certified

Trondheim 95%

Gothenburg 87%

Stockholm 83%

Stavanger 80%

Malmo 81%

Collaboration

Real success is driven by public

private partnerships

POLICY

Only 25% of CVBs

have a publicly

available sustainability

policy

Case study: Danish European Union PresidencyMission: to inspire greater collaboration, innovation and sustainable development of the

meetings industry.

The Danish EU presidency cuts costs by 2/3 by using sustainable meetings management

Saved over €30 Million

Lessons learned on the journey

1. Competition propels change

2. Collaboration improves results, reduces work and lowers cost

3. Sustainability strengthens community

25

Vision for the Future: Going Global


Session code:

53rd ICCA Congress

For more info: ICCA Scandinavia Sustainable Meetings Region

ME02

Jonas Wilstrup [email protected] @jonaswilstrup

[email protected] @guybigwood

mailto:[email protected]

mailto:[email protected]


Session code: ME02

53rd ICCA Congress

David Hackett

Executive Committee member MIMN

Managing DirectorMeetings Guru Limited

Chairman Grass Roots Meetings & Events

The registered Charity of theMeetings & Events Industry

Meeting needs through common cause

www.meetingneeds.org.uk

• Raise funds for worthy causes

• Relieve poverty, hardship & distress

• UK and Overseas

• Project led

• Direct benefit to those in need

• Favour smaller charities without Government funding

• Provide a focal point for charitable activity in the meetings & events sector

WHAT DO WE DO?

• Over £600,000 raised to date

• £150K raised and distributed in 2014

• Supported by 65 Charity Partners

• Some fabulous commitments from industry partners (e.g. BDRC, Eventia, etc)

• Predominately volunteer operated = low overheads

• First paid employee from November 2014 (2 days per week) as Director of Development

OUR ACHIEVEMENTS

Harnessing the scale and breadth of the Meetings & Events sector in common cause

Clearly defined policies on giving

Enthusiastic volunteers with strong M&E industry connections

A supportive media partner (CAT Publications) that gives us visibility, credibility and a promotional vehicle

SECRETS TO SUCCESS

The villagers in Bandolfi,

Zimbabwe, no longer have to

carry their water for 8

kilometres in containers after

the installation of this pump

and the drilling of the bore-hole

Working with meetings

industry colleagues through

StreetSmart South Africa,

Meetings Needs has funded

training for young men in

Cape Town, to teach them to

become panel beaters in the

motor trade.

More than 70 per cent of the

students go on to achieve

employment.

Meetings Industry Meeting Needs

(MIMN) has purchased an interactive

‘smart’ whiteboard and two computers

for a youth project in Limassol, called

“Free Hands”.

Local charity Sagapo, set up by

Christina Drakos of DMC Drakos Travel,

is providing education and

entertainment for 12-17 year-old

youngsters in a positive environment,

MIMN provided €3,000 to buy the

hardware.

Working through the Pall

Unnayan Seva Samiti voluntary

organisation, MIMN has been

helping take children out of

destitution and prostitution for

the past 20 years

MIMN funded the building of a

dormitory to provide

accommodation, food, clothing

and schooling for another 20

children on two-tier bunks.

Pall Unnayan Seva Samiti

School now takes care of 400+

abandoned youngsters.

• Recruit another company to join MIMN

• Persuade your company to raise funds

• Persuade your clients to raise funds

• Persuade your suppliers to raise funds

• Persuade your trade association to adopt Meeting Needs

• Extend MIMN into your community/territory

WHAT CAN YOU DO?

Become a Charity Partner - £500

Become a Champion – from £10/mth

WHAT ELSE CAN YOU DO?


Session code: ME02

53rd ICCA Congress

The registered charity of the Meetings & Events industrywww.meetingneeds.org.uk

THANK YOU

MIMN


Q&A

Please take 10mins and discuss with your table:

What inspired you?

Could you reproduce these projects?

Could you collaborate?


Session code:

53rd ICCA Congress

Innovative Approaches to Corporate Social Responsibility in the Meetings Business – A Local Point of View

Paul Salinger @psalingerVice President, Marketing, OraclePast President, Green Meeting Industry Council

ME02


Disclaimer

This is my point of view, not the view of Oracle or GMIC.


“All politics is local”

-Tip O’Neill, Former Speaker of the House in US Congress


Applying Local to CSR

CREATE AND SUPPORT LOCAL ECONOMY

FOODPUBLIC TRANSPORTATIONLAND MANAGEMENTCARBON REDUCTIONWASTE MANAGEMENTJOBS AND FAIR WAGESSOURCINGLEGACY

Local Economy


Spot Me

3.Have you seen a change in your customers' interest in sustainability relating to your business in the last 2 years?

• Yes it has increased significantly

• A marginal increase

• No change

• A slight decrease

• Much less interest


Session code:

53rd ICCA Congress

Marta Gomes

ME02

Sales Director, VIPARIS

Where I work

A long story – 2006

A long story – 2010

Not your typical international association

Not your typical national society

Existing communications tools

Join the dots!

Create the buzz!

Communicate!

Make it easy

colleagues

friends

partners

clients

suppliers

competitors

stakeholders

press

Think globally

Collaboration

We did it!

Photos

Share and learn

What can we learn?

Bike & Run 2014


Spot Me

2. Who has organized or participated in a CSR community action in the last year

• Yes – organized and participated

• Yes – organized

• Yes - participated

• No

• What’s a CSR community action?


Session code:

53rd ICCA Congress

Innovative approaches to Corporate Social Responsibility in the meetings business

Serve time and find a job

Enrico BelliTwitter @enrico_belliLinkedin it.linkedin.com/in/ebelli/

ME02


“Due Palazzi” Padua prison


Padua


Padua Conference Center


A catering company


The frescoes of Giotto


Reducing return to crimes


A worldwide problem

*State prisons only

** www.prisonstudies.org

Country population prisoners per 10.000 residents

world ranking**

Usa 316 mln 1.360.000* 43 #2

Brazil 200 mln 500.000 27 #43

Italy 60 mln 52.000 9 #157


Involving the business community…


Catering at the conferences


Panettone“Pasticceria Giotto”


Landscaping


Visits to the prison


Teambuilding inside the prison


Quality

key factor of success


Happy to work

Benefits?


Sense of work


Benefits

Reoffending rates

Non workingprisoners

Officina Giottoemployees

70-90% 02%


Worldwide inspirations


What we learned

1. Do not give money

2. Give a chance

3. Focus on quality


Rebirth


Session code:

53rd ICCA Congress

Thank you for your attentionEnrico Belli

Twitter @enrico_belliLinkedin it.linkedin.com/in/ebelli/

ME02


Q&A

Please take 10mins and discuss with your table:

What inspired you?

Could you reproduce or collaborate on these projects?

Do you have any of your projects that you want to share?


Spot Me

4. Do you think sustainability can help you drive innovation in your business

• Yes

• No

• Perhaps

• Don’t know


Take Aways

• Collaboration

• Legacy Thinking

• Daring to try something new

• Leadership


Leadership

http://www.youtube.com/watch?v=fW8amMCVAJQ

http://www.youtube.com/watch?v=fW8amMCVAJQ

Innovative approaches to sustainability and CSR

Business

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