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Innovations inStand Up Pouches
New Delhi10 July 2009
Jonathan Fowleinnovati
AgendaEuropean dataFunctionalityPet Food developmentsRigids versus FlexiblesBeverage PackagingMicrowave PackagingConfectionerySustainability
Stand Up Pouch Growth DriversGreat on-the-shelf presenceLightweightShatterproofModernConvenientFunctional
COST EFFECTIVE FOR BRAND OWNERS
Some Stand Up Pouch Applications
3 plyPlastic/Alu
with zipfor
InstantCoffeePowder(Turkey)
3 plyPlastic/Alu
with spout for stillDrinks(UK)
4 plyPlastic/
Alusterilised
inretort
forSoup(UK)
2 plyPlastic for
LiquidSoapRefill
(India)
3 plyPlastic/Aluwith spoutfor hot fillKetchup(Russia)
3 plyPlastic
Sterilised in retort
forMicrowave
Risotto(UK)
European Packaging 2007
0
20
40
60
80
100
120
PETcontainers
Beveragecans
Stand UpPouches
billion units
Liquid cartons
Food cans
European SUP market 2007
Wet Pet Food
Other HumanFood
Beverages
Food Retort
Non Food
Dry Pet Food
Estimated 16 billion units
Growth 10 – 15% pa
High growth in sterilizable flexible packs
Functionality
Slider
Press To Close
Microperforations
Handle
Intuitive for the Consumer
RECLOSEABLE – USA Experience98% Retailers said that reclose packaging positively changes products
67% Consumers said that reclose packaging is very important in their purchasing decisions
31% Consumers always buy products that have ability to be reclosed
FLEXCAN = Easy Open, Easy CloseTop & Bottom Gussets
Tape peels to reveal sticky Reclose surface
Patented solution from Amcor Flexibles & Rovema Packaging Systems
1. Peel open flap2. Decant product3. Push down flap4. Reclose flap against
sticky surface
Dry Pet Food formats growing fast globally
Multi wall paper bags being replaced by sophisticated Plastic bags
Flat Base for shelf facing
Notches plus easy tearopening
High barrier metallised laminate
Just a gimmick?
For the“On The Go”Dog!
Pouch Packaging Sustainability- compared with rigid packaging
Comparable energy consumption with plastic filmsGood on water usageGood on emissions (strict Eu legislation)Excellent on transporting empty packsExcellent on garbage spaceRelatively poor on recovery/recyclingPOUCHES GAINING MARKET SHARE IN EUROPE
Pouches can command a premium price
350g Glass Jar= £1.89
180g Stand Up Pouch= £1.79
Glass substitution
Beveragepack styles
Must put this in context of pack size –glass is rarely seen above 1 litre, cans are focused on 330ml (and increasingly slim line, smaller versions)HDPE bottles for milk are largely 500ml and 1 litreTetra is mainly in 250, 500ml and 1 litrePET is fairly ubiquitousPouch is niche and generally 300ml or less
Capri Sun Empty Packaging- Freight
0
500
1000
1500
2000
2500
3000
Pouch GlassBottles
Lorries for 50,000tonnes product
Cans
Source: Kraft Foods
Lifestyle fulfilment
Milk Refill Pouch
Rigid alternative for Juice“Hidden”Spout
Style & Empathy
5 year forecast forBeverage Pouches
Double digit growth due to- aseptic processing developments- high speed filling/sealing progress- falling cost of fitments- rising costs of rigid pack alternatives- environmental credentials of flexibles- CONSUMER ACCEPTANCE
Technology Advances inMicrowaveable SUPs
Self venting pouchesCool spots e.g. handlesImproved rigidityHigh temperature resistant zippers and spouts for reclose abilityBetter bottom gusset designsCheaper tooling for shapes to improve functionality and personalisation
Self steaming in SUP
Microwaveable Pouch IdeasSelf Venting
“Rip, Grip, Tip”
“Tear & Pour”
“Loopy”
Indulgence & Snacking
Confectionery pack developments reflect Consumer lifestyle
More mobile consumer
Reward or treat ( guilt free)
Sharing
Fun size
Pack itself is part of enjoyment
Small Wins=Big Results
Source: Peel Plastic Products
Form-Fill- Seal or Pre-made?*Some investments in wet pet food FFS*Pre-made gives manufacturing flexibility*Retort pouches are high risk hence
preference for pre-made*Pre-made provides superior appearance* Spouts are difficult with FFS
Future DemandsOut of home consumption – one handed, tactile, no spillage, preferably recloseableFor consumer indulgence the packaging should be the brand eg TetraPakImproved portion controlSeniors friendly – intuitive opening and closing, better instructionsMore microwaveable friendly
ConclusionsLocal Asian pouch technology is good There are export opportunities to Europe , particularly retort, beverage and non foodBRC accreditation is recommendedConsumer convenience innovations are growingFitment costs are decreasingGood possibilities to replace rigidsSome opportunities for Joint Ventures
AcknowledgementsPeel Plastic Products Ltd., CanadaHuhtamaki Flexibles, GermanyAmcor Flexibles, BelgiumPaharpur Industries, IndiaConstantia Flexibles, AustriaSchoenwald Consulting, Germany