Innovation - What is It?

168
What is innovation?

description

Don Wiesenforth, the Assistant Director of Innovation for Albany Medical Center and a 2014 cohort member of the University at Albany's Weekend MBA Program, sought to answer that question as he gave attendees of his October 31 presentation an overview of a program that provides a systematic approach to innovation. The fundamental concepts of the program include tools and methods for creating, communicating, and commercializing meaningfully unique ideas. Please contact Don at [email protected] or at 518.262.1655 for additional information.

Transcript of Innovation - What is It?

Page 1: Innovation - What is It?

What is innovation?

Page 2: Innovation - What is It?
Page 3: Innovation - What is It?

innovation is our strategy

we create innovation through intellectual

property and passion

We believe innovation is the engine that will keep

us vital and growing

To succeed we must maintain our innovative environment. We strive to embrace change, challenge the status quo, listen to all ideas

and viewpoints, encourage and reward informed risk taking, and learn from our

success and mistakes

Page 4: Innovation - What is It?

Problem:Can you describe your corporate innovation

system? I know nothin

g!

Page 5: Innovation - What is It?

No formal innovation process

No progress

We need ideas

We schedule more

meetings

Call a meeting

We shoot down ideas

Competitor wins/funding

gets cut This Hurts

Page 6: Innovation - What is It?

Or this…

Not Reproducible

Page 7: Innovation - What is It?

Deming

Why do we need one?

Page 8: Innovation - What is It?

Innovation means COMPANIES make more money $

GEORGIA TECH2010

SELF REPORTED COMPANY STRATEGY

% PROFIT MARGIN

(RETURN ON SALES)

Page 9: Innovation - What is It?

STRATEGY = INNOVATION

Innovation means EMPLOYEES make more money $

STRATEGY = LOW PRICE

$53,000

$33,000

AVERAGE EMPLOYEE

WAGES

GEORGIA TECH2010

Page 10: Innovation - What is It?

1980 2005

Microprocessors

1997 2003

LCDs

1990 2003

Brokerages

1990 2003

Wireless Services

1993 2004

VCRs

1988 2003

Airlines

1940 2004

Crushed Stone

1994 2000

Mobile Service

1997 2005

DVD Players

1988 2004

Personal Computers

1998 2003

Cable Boxes

1968 2004

Cars

1990 2004

Milk Bottles

1987 2004

Plastics

1997 2002

Color TVs

prices DECLINE- 25% with each doubling of experience

Over

Tim

eWhy INNOVATION?

Page 11: Innovation - What is It?

Why NOW?

INTERNET MeansTrue Free Market• Everyone Competes• The Courageous WIN• The Clones LOSE

TodayYesterday

The Life Cycle is GettingFASTER & FASTER

Page 12: Innovation - What is It?

Confront reality

BUSINESS LIFE CYCLE

“Where is your company on the curve?”

“WHAT’S YOUR PROCESS TO REBOOT GROWTH?”

Page 13: Innovation - What is It?

But we have this…

No progress

We need ideas

We schedule more

meetings

Call a meeting

We shoot down ideas

Competitor wins/funding

gets cut

Page 14: Innovation - What is It?

A better way?

Page 15: Innovation - What is It?

Pedigree

Adapted to work withSmall Companies7,000+ in past 3 years

System Originated at P&G Optimized Over 26 Years

88% Repeat Rate

Peer Reviewed & Approved

Academic Minor &Graduate Certificate12 Universities/Colleges

Page 16: Innovation - What is It?

USA INNOVATION ACCELERATED BY THE

1,400 MEMBER NIST/MEP NETWORK AMERICA’S #1 GROWTH TEAM

Page 17: Innovation - What is It?

1.) Systems Focus

Our inventing program applies the systematic approach of Deming Total Quality and Six-Sigma to Innovation.

2.) Grounded in Data and R&D

Eureka! Ranch has quality control charted and studied 26,000+ innovations, and 6,000+ innovation teams over the past 26 years to build the best innovation system in the world.

What makes Innovation Engineering Different?

3.) Engineering Mindset

We use a collection of proven and validated tools continuously improved from the experience with 400+ clients.

4.) Meaningful Uniqueness

The Eureka! Ranch is legendary for its singular focus on creating big ideas that are "meaningfully unique" to customers, companies and those working on them. 

FOUNDATIONThe Research, Application

& Teaching ofDr. W Edwards Deming

Page 18: Innovation - What is It?

Transforming Innovation:

From a random art….

to a Reliable Business System that delivers increased speed and

decreased risk

Page 19: Innovation - What is It?

What prevents What prevents innovation?innovation?

Page 20: Innovation - What is It?

Innovation ProblemsSurvey of CEOs of Small to Mid Sized Companies

Problem #1

It can take a LONG TIME to see results

Problem #2

It can be very RISKY

Page 21: Innovation - What is It?

the stages of the I.E. system…

products

mar

ketin

g

sales

markets

proc

ess

services

CREATE TOOLS

•CREATE New•Capture Existing

•Customer•Problem•Promise•Proof•Difference

•Concept•Maths Model ($+ Costs)

•Threats(unknowns)

Smar

t

Kill

•LPD•Stagegate•Design 6 σ•FFFC

1/3 (30 – 90 Days)

$ 5%2/3

$ 95%

$•Faster (6x)

•Less Risk (30-80%)

Define Discover Develop DeliverIdeas

COMMUNICATE TOOLS

COMMERCIALIZE TOOLS

Fail Fa

st Fail C

heap

Page 22: Innovation - What is It?

Adding DEFINE & DISCOVER SystemIncreases odds of Success by 250%

• Customer• Problem• Promise• Proof• Price• Passion• Purpose• Math

1.PlanPlan to address

Death Threat

2.DoLearn

3.StudyWhat learned?

4.ActApply

ReviseStop

DEFINEDEFINE DISCOVERDISCOVER

Make it Real Go to Market

DEVELOPDEVELOP DELIVERDELIVER

Death ThreatsImprove Confidence in

Uncertainties, Unknowns

Clarity on...

GO / NO GO Decision

Fuzzy Front Fuzzy Front EndEnd

Page 23: Innovation - What is It?

If you’re not Unique

you better be Cheap

Meaningfully

Page 24: Innovation - What is It?

“Meaningful Uniqueness” means

Customers are willing to pay more money for your offering....

Your Product offering

Your Service offering

You as an Employee offering

Page 25: Innovation - What is It?

Meaningfully MeaningPurpose Value Significance

UniqueNovel

UnusualProvocativeUnexpecte

d

Our Destination

Page 26: Innovation - What is It?

Patentable

Meaningful(Useful)

Solves a PROBLEM

Benefit PROMISE

Unique(New to the World & Non Obvious)

Not beenDone

Not Been

Patented

Not a Logical

LEAPTo someone

skilled in areaConversely: If not patentable then the

innovation is obvious or a simple leap.

Meaningfully Unique Means...

Page 27: Innovation - What is It?

3 Common Sense Principles

Applied with Discipline

MU = SF

D

WE focus on the System...Innovation Engineering “Operating

System”

Page 28: Innovation - What is It?

Meaningfully

Unique Ideas

Explore Stimulus

LeverageDiversity

Drive out Fear=

COMMUNICATE

COMMERCIALIZE

CREATESkills & Tools

Skills & Tools

Skills & Tools

Page 29: Innovation - What is It?

Meaningfully

Unique Ideas

Explore Stimulus

LeverageDiversity

Drive out Fear=

COMMUNICATE

COMMERCIALIZE

CREATESkills & Tools

Skills & Tools

Skills & Tools

Page 30: Innovation - What is It?

A New Field of Study - 48 Skills

CREATE COMMUNICATE COMMERCIALIZE SYSTEMS

1. Meaningful Uniqueness

2. Stimulus & Diversity

3. Drive Out Fear 1.0

4. Stimulus Mining Fundamentals

5. Tech Mining - Patent 1.0

6. Advanced Mining

7. Create Session - Spark Decks

8. Mechanical Thinking System

9: Create Session Customization

10. Lateral Thinking Systems

11. TRIZ

12. Problem Solving Session

1. Customer & Problem

2. Benefit Promise

3. TRUE Proof

4. Clarity

5. Complete Ideas

6. Ideas to Paper

7. Advanced Benefit Promise

8. Secondary Proof

9. Patent 2.0

10. Communication Translations

11. Proactive Selling

12. Meaningful versus Mindless

Marketing

1. Drive Out Fear 2.0

2. Fermi Estimating

3. Cost & Price Estimating

4. Forecasting

5. Business Models

6. Patent 3.0

7. The Development Process

8. Plan, Do, Study, Act

9. Death Threats First Steps

10. Fail Fast, Fail Cheap Prototypes

11. Simultaneous Engineering

12. Making GO/NO GO Decisions

1. Preparing for a Create Session

2. Leading a Create Session

3. Project Coaching

4. Management Coaching

5. Patents 4.0

6. Advanced Insight, Tech Mining

7. Cultural Change Systems

8. Forensic Analysis for Root Causes

9. System & Departmental Integration

10. Innovation Supply Chain - Inside

11. Innovation Supply Chain - Outside

12. Proactive Leadership

IE Minor, Grad Certificate, IE Black Belt Certification

Page 31: Innovation - What is It?

LEADERSHIP Leads by defining Very Important Opportunities and Systems to be addressed

Those“Closest to the Work”Define & DiscoverMeaningfully Unique Solutions to fulfill the Mission

BlueCard

YellowCard

WHAT

WE NEED

WHY

WE NEED IT

HOWTO FULFILL

2 Key Tools that Drive the Process

Page 32: Innovation - What is It?

3 Key Roles that Drive the Process

Project LeaderThe “Energy Source” and Leader of eachInnovation Project.

Management CoachThe Organizational Navigatorfor the Innovation Project.

Process CoachThe Innovation Engineering Black Belt who keeps IE Discipline throughout the Process

Page 33: Innovation - What is It?

3 Key Meetings that Drive the Process

MONTHLYPROCESS Review

Review WhatWe Have Learned•On Process•On Projects

WEEKLY PROJECT Coaching

To Increase Speed & Decrease Risk•Define•Discover•Develop•Deliver

QUARTERLYPIPELINE Review

•Review Strategy / Revise Blue Cards

•Review Pipeline per Blue Card

•Review Green & Black Belt Certification Status

Page 34: Innovation - What is It?
Page 35: Innovation - What is It?

AfternoonMorning

12:30-2pm Refine Present & Select Ideas

1. Customer Problem

2. Benefit Promise

3. Product/Service Proof

COMMUNICATE

2-3pm Training & Numbers

3-5pm Action Planning

COMMERCIALIZE

1. Do the Math

2. Action Plan

3. Fail Fast, Fail Cheap

8-12pm Creative Exercises

Pre-Work Stimulus Mining

CREATE

1. Stimulus Mining

2. Diversify Thinking

3. Drive Out Fear

TYPICAL JUMP START

Page 36: Innovation - What is It?

Meaningfully

Unique ideas

Explore Stimulus

LeverageDiversity

Drive out Fear=

CREATE

Page 37: Innovation - What is It?

COMPUTERCOMPUTER

Stimulus sets off a CHAIN Reaction!!!

Page 38: Innovation - What is It?

Where To Go On Vacation?

More Stimulus

More Ideas (Quantity & QUALITY)=

Page 39: Innovation - What is It?

Fast & Easier to Find

Harder & Deeper Thinking Involved

5 Categories for Stimulus Mining

TECH Mining Market Mining Insight Mining Future Mining

1111 22223333 4444

+“Gut Instincts and Ideas”5555

2 hoursession

Page 40: Innovation - What is It?

Insight Mining

Using Voice of the Customer Research for Ideas, Insights, and Opportunities

Connect with customers and non-customers, read blogs, forums, and news posts about your company or industry at large.

www.digg.com www.boardreader.com www.google.com/blogsearch

• How customers are using, misusing, and adapting to our offering

Page 41: Innovation - What is It?

What we are searching for...

Market Mining

Benchmarking versus the Marketplace and Competitors for Ideas and Inspiration

Compare your offering with alternatives; Borrow Brilliance from non-competitors in different industry sectors or countries

Explore how competitors in other cities, states, countries market similar services• What do they promise customers?• How do they package / price their offering?• What do they communicate to build credibility?

Explore how different industries have excelled at delivering personilization• What do they promise customers?• How do they package / price their offering?• What do they communicate to build credibility?

Search for Patent and Trademark Filings by Competitors

◦ Go to freepatentsonline.com◦ Click on Search◦ Click on Quick Search◦ Scroll down to "Assignee". List a

Company Name 

Page 42: Innovation - What is It?

Market Mining

Page 43: Innovation - What is It?

Market Mining

For Insight and Market Mining, surveys can be easy and free

Tradeshows: Walk the floor

Page 44: Innovation - What is It?

What we are searching for...

Leverage Facts & Innovation Assets from Inside and Outside your Organization

Mine for new technologies, potential partners, academic research, inventor expertise.

TECH Mining

Search for academic articles and wisdom at www.Scholar.google.com•Looking at psychology and decision making, shopping behavior•What does the latest research tell us about people interacting with technology?•Are there studies about moments of joy and happiness

Search for technology and expertise that we could leverage or connect to•www.TechMining101.com links to high-tech technologies

•www.Google.com/Patents good for USA patents

•USAInnovation.org good for business ideas

•www.FreePatentsOnline.com good for International patents

Page 45: Innovation - What is It?

TECH Mining

Page 46: Innovation - What is It?

TECH Mining

More techmining101

Page 47: Innovation - What is It?

What if…Someone had an idea that you could

use or produce?

Page 48: Innovation - What is It?

TECH Mining

Don’t define techmining success as a “bulls eye”!

Page 49: Innovation - What is It?

TECH Mining

Page 50: Innovation - What is It?

What we are searching for...

Future Mining

Stretching Minds to Anticipate the Future

Explore trend forecasters, read industry news, connect to Lead Users, Industry Experts

www.google.com/trends www.trendwatching.com www.ted.com www.futurist.com

Anticipating the Future:• What market segments do you see becoming much bigger over the next 5 years? • Where do you see technology going 5 years or 10 years from now?• What regulatory, raw material and other operational challenges do you see in the

next 5 to 10 years?

Read about MEGA SHIFTS that could have an impact Start with simple GOOGLE searches on identifying trends

• Example Search: Trends in Customer Personalisation• Example Search: Trends in Privacy Regulations Online• Example Search: “Customer Name” Trends• What are our customers are saying about the future, how will their behavior

change? - trendwatching.com

Page 51: Innovation - What is It?

Future Mining

Every month a new briefing on trends on trendwatching.com

Are you watchin

g the major

transfor-

mations or just

the piddly stuff?

Page 52: Innovation - What is It?

Diversity Is Your

DiversityDiversity

• Frame of reference

• Point of view

• Life Experiences

• Education Experiences• Functional Job Area• Optimism/Pessimism

THE MORE YOU HAVE, THE MORE YOU HAVE.

And Is Influenced By Your

• Personal Thinking Style

Page 53: Innovation - What is It?

HIGH SPEED

WARNING: Fast Paced Day

LET’S GET STARTED

LET’S GET STARTED

Page 54: Innovation - What is It?

Concern(-15 or less)

Caution(-14 to -6)

Good(-5 or over)

Readiness to CREATE

Agreement with NEED to accelerate Innovations -13%

URGENCY for company to take action -16%

Company success with innovation -26%Company's Attitude Toward taking action - courage -24%

Thinking Style (minus = Left Brain) -45%

Creativity and innovation rewarded -25%

Optimism towards taking action -29%

DIFFERENCE VS WORLD CLASS

NOTE: Shared with CEO in advance

Page 55: Innovation - What is It?

Concern(-15 or less)

Caution(-14 to -6)

Good(-5 or over)

Readiness to Execute

Sufficient resources to get the job done -17%

People I work with cooperate to get the job done -9%

High level of respect for senior leaders -16%

Talents are used well -0%

Overall quality of work done -13%

Place to Work -2%

DIFFERENCE VS WORLD CLASS

NOTE: Can measure over time

Page 56: Innovation - What is It?

EVERY VALIDATED & RELIABLE

METHOD for CREATING INNOVATIONS

Edward DeBono George Prince

Andy VanGundy

Genrich Altshuller Doug Hall

Alex Osborn Tony Buzan

Create

Page 57: Innovation - What is It?

CREATESampl

e

Page 58: Innovation - What is It?

To create, select and refine meaningfully unique ideas for XXXXXXXXXXXXXX

TODAY’S PURPOSE

Page 59: Innovation - What is It?

GET UP

MOVE TO A DIFFERENT TABLE

Page 60: Innovation - What is It?

SPARK DECK

•Take Notes on StimuliTake Notes on Stimuli

Page 61: Innovation - What is It?

Aerospace

Page 62: Innovation - What is It?

Who needs the performance most?

Page 63: Innovation - What is It?
Page 64: Innovation - What is It?

• In 2013, the Marine Corp is expected to begin taking delivery of the new Sikorsky CH-53K, which will provide the backbone of the Marines’ heavy-lift helicopter fleet. The CH-53K features Sikorsky’s performance-enhancing fourth generation anhedral composite rotors and a hybrid composite/metal fuselage, enabling the aircraft to lift roughly 36,000 lb of cargo.

• While the aircraft’s design and manufacturing details are still carefully guarded, estimates are that advanced composites will make up more than 80 percent of its structural weight. Initial operating capability is expected in 2015, with four aircraft per detachment.

• The Marine Corps is expected to purchase 156 CH-53Ks between 2013 and 2021 at a total cost of more than $14 billion.

Marines’ heavy-lift helicopter fleet

Page 65: Innovation - What is It?

Vacuum infusion Process

• The latest version of the Boeing composites technology is called Pultruded Rod Stitched Efficient Unitized Structure (PRSEUS).

"This is completely reinventing how a composite structure is designed and manufactured," says Harber. One of the keys is a vacuum infusion process in which a minimal amount of resin is pulled into a tool to cover the fibers.

Another key to the use of PRSEUS is use of a pultruded rod attached to the skin as a stiffener. This could eliminate the need for thousands of fasteners on an entire aircraft. Pultrusion is a process dating back to the 1950s in which composites are pulled through a heated die, creating a very strong linear shape.

Page 66: Innovation - What is It?

FRP Composite Wall Panel with Enhanced Action and Method of Manufacture

• Researchers at the University of Utah have developed a composite wall panel with increased shear resistance and axial load capacity. The wall incorporates (FRP) cages into the composite wall panels that secure the layers of the panels against multiple forces, including shear.

Typical composite panels have two major disadvantages. First, they have a very small shear resistance. Most of the shear of a typical sandwich panel occurs in the middle third of the panel where the insulation layer lies. The second

• disadvantage is that they cannot be used

• in load bearing and structural applications.

Page 67: Innovation - What is It?

A Team Builds Composite Space Capsule with Future in Mind

• NASA Engineering and Safety Center (NESC) established a team of structures experts to gain experience in using composites and suggest an alternative approach for future spacecraft designers.

NESC’s nationwide government-industry team tackled a challenging assignment: Build the internal, primary structure for a space capsule like the Orion crew module that NASA is developing for a 2020 return to the moon, but make it out of composites.

Could we lend a hand?

Page 68: Innovation - What is It?

UAVComposites have evolved into a major role in all types of aerospace applications. Nowhere has the growth been faster than in Unmanned Aerial Vehicles.

In both military and civilian applications, UAVs are used for observation, photography, communications, and as weapons-delivery platforms. Whether it is a Predator drone or a hand-launched ultralight observation craft, strength, weight, and cost are all critical.

Page 69: Innovation - What is It?

• 2011 Annual report:

• Subobjective 1B: Develop and optimize the use of autonomous unmanned aerial vehicles (UAVs) for pest control.

Page 70: Innovation - What is It?

Yellow Cards

Please write up any yellow cards

Page 71: Innovation - What is It?

• All companies/organizations end up with a set of “laws.”

• Things we NEVER DO and ALWAYS DO

Overtly, Directly “Break the Laws”

Page 72: Innovation - What is It?

Task: Ideas for Improving theOperational Processes for a Coffee Shop

Always

List Absolute Laws & Truths Boldly Break the Laws

Lawbreaker

Law # ____

What if we….

Or what if we….

Idea Engineering

Individually, list things that we always/never do.

INDIVIDUAL1. TEAM2.

Law # ____

What if we….

Or what if we….

Roll Die or randomly Pick a LAW

With partner, think of possibilities that break the law.Never

IndustrialStrength

INVENTING

3.Share Your Idea

Write Ideas and Advice From Team

PAIR 4.Capture Best Ideason YELLOW CARDS

INDIVIDUAL

1.

Always make espresso and cappuccino coffee drinks to order

4.

Never stay open in the evening as people don’t buy coffee late at night.

2.

Always use disposable cups and lids with take out customers.

5.

Never provide table side service.

3.

Always have one person take the order and another make the coffee drink.

6.

Never reuse old coffee beans.

Invite customers to bring their own cup, whatever size, and we’ll fill it up for a fixed price. (we save on disposable hassle and waste.

Donate old beans to the botanical gardens ‘Give back for Green’ program - get a tax credit.

2

6

Jot Jot down down ideas ideas and and

advice advice herehere

Page 73: Innovation - What is It?
Page 74: Innovation - What is It?
Page 75: Innovation - What is It?
Page 76: Innovation - What is It?

•Po…There are no books•Po…Students teach the Professors•Po…There are no exams•Po…There are no classrooms•Po…MBA is free in return for….

Page 77: Innovation - What is It?

Yellow Cards

Please write up any yellow cards

Page 78: Innovation - What is It?

REPORT OUT!

THUNDEROUS APPLAUSE

GUARANTEED

Page 79: Innovation - What is It?

Generate 100+ ideas

Page 80: Innovation - What is It?

Communicate

Page 81: Innovation - What is It?

Pick an idea that you LOVE

AND makes sense for the Company

Page 82: Innovation - What is It?

2. Promise a Benefit

3. Provide Proof

1. Customer Problem

Think Deeper on Each DimensionClarity!

Page 83: Innovation - What is It?

GOLDEN RULE OF CLARITY

Let a customer say NO because what you offer does

n ’t apply to them.

But NEVER let a customer say NO because

they don’t understand what you’re offering.

Page 84: Innovation - What is It?
Page 85: Innovation - What is It?

Moms

TargetAUDIENCE

has a Problem

“who”

BenefitPROMISE

is in it for that customer

“what”

Key Concept: Overt Benefit PROMISES

solve PROBLEMS

Page 86: Innovation - What is It?

Benefit Promise is

Why I Should Care

Page 87: Innovation - What is It?

Features are the- Facts- Figures - Technology- and Details

That make up your offering

Features are not Benefits

Page 88: Innovation - What is It?

Benefits are “What’s In it for the Customer”

What they will

Receive, Enjoy, Experience

In exchange for their

Time, Trouble, Trust and Money

Page 89: Innovation - What is It?

feature

stabilization control

benefit PROMISE

reduces rollover risk

Page 90: Innovation - What is It?

feature benefit

Fast TeethingPain Relief

Contains Benzocaine 7.5%

Page 91: Innovation - What is It?

WHY should I care?WHY should I care?WHY should I care?WHY should I care?WHY should I care?

Page 92: Innovation - What is It?

A NUMBERIncreases odds of success by 52%

Page 93: Innovation - What is It?
Page 94: Innovation - What is It?

Real Reason To Believe Probability of Success

Low Level Proof 18%

29%29%

42%

Medium Level Proof

High Level Proof

You DOUBLE your odds of Success when you

Communicate REAL PROOF

That you can deliver on your Benefit Promise.

Product / Service Proof

Page 95: Innovation - What is It?
Page 96: Innovation - What is It?

It’s Simple

BE REALTell the TRUTH about

How You Can DoWhat Others Can’t

Page 97: Innovation - What is It?
Page 98: Innovation - What is It?

Test Results

In an independent, blind test, frequent business travelers

rated the Sony NC500D headphones #1 twice as often as either the Bose® QS™ or

QC™ 3 in overall noise cancelation and audio quality.

Page 99: Innovation - What is It?

Laser Vision Correction

Testimonials from DOCTORS who have used this DOCTOR

for Eye Surgery

EXPERTTestimonial

Testimonial

Page 100: Innovation - What is It?

Demonstration

Page 101: Innovation - What is It?

Guarantee

Page 102: Innovation - What is It?

15 Years OldExclusively Matured In

Sherry Oak Casks

Moss water, passingover rocky falls, steeped

in mountain air and moorland peat ...

Pedigree

Scotch Whisky Uses Source Pedigree

Page 103: Innovation - What is It?

CONFUSION

is not a strategy for success

Page 104: Innovation - What is It?

Research recommendsthat you should

Write So That A 12 Year Old Can

Painlessly UnderstandYour Idea

Page 105: Innovation - What is It?

Customer Pitch Sheet

Fill in the blanks to Get us in the Game

Page 106: Innovation - What is It?

Use Prompts to

Organize Thoughts

Think Onto the Page

Free Writing

Page 107: Innovation - What is It?

To: who is the customer, Final Decision Maker?

Are you frustrated with - What customer problem are you addressing?

Why do you love it?

Introducing - name suggestive of the Benefit

To Promise- offer a specific, numeric claim

Here’s How it works - Tell us how the product or service works, step by step.

Added Credibility - test results, testimonials, guarantees, demonstrations

Value and Cost - Initial guess at unit cost.

Type of Product / Service / Process.

Subject: Idea in one sentence

Page 108: Innovation - What is It?

Use COMPLETE sentences.

Be sure to use complete sentences.

Please use complete sentences.

I beg you, use complete sentences.

Complete sentences are essential.

Let me be clear... use complete

sentences.

Pitch Sheet Reminder

Page 109: Innovation - What is It?

Refine and Present

Pitch Your Idea

3.3.

Passion Drives

Success

1.1.

60 Second Clarity

2.2.

Each person will read their Pitch Sheet aloud

Page 110: Innovation - What is It?

Pitch Time

Page 111: Innovation - What is It?

Commercialize

Page 112: Innovation - What is It?

CHAOSChange Causes

CCHHAAOOSS

Meaningfully UNIQUE IdeasRequire Change

Page 113: Innovation - What is It?

=

CHANGE Sparks FEAR

Page 114: Innovation - What is It?

Pu

rch

ase

In

ten

tPu

rch

ase

In

ten

tM

ean

ing

fuln

ess

Mean

ing

fuln

ess

New & New & DifferentDifferent

UniquenessUniqueness

0 1 2 3 4 5 6 7 8 901

23

4

56

78

The PROBLEM with Innovations

Page 115: Innovation - What is It?

Unknown Known To Make the

The Goal of Fail FAST Fail CHEAP

Page 116: Innovation - What is It?

“94% of failures are due to the SYSTEM6% are due to the

worker”

A Systematic Approach to Commercialization...

Page 117: Innovation - What is It?

PLAN

1. Focus on Biggest Death Threats

2. Fail FAST Fail CHEAP

3. Simultaneous Engineering

- Concept + Math Game Plan

4. Passionate Volunteer

4 Principles of the Commercialization System

Page 118: Innovation - What is It?

Manageable Threat

KILLERDeath Threat

1. PlanWhat Death

Threat?

2. DoLearn

3. StudyWhat learned?

4. ActApply

ReviseStop

Turn KILLER Threats Into Manageable Threats

Focus on Biggest Threats First

Page 119: Innovation - What is It?

Does the Customer Care?- Does it solve a real problem?

- Is the benefit something people want?

Will it Work? - Can we feasibly deliver the benefit?

Can we Make Money?- Will the customer pay for the benefit?

- Will the business model produce a profit?

Focus on Biggest DEATH Threats

Most Common in Early Stage Development

Page 120: Innovation - What is It?

Expensive & Slow

“Proper & Mature”Business Innovation

System

1. Plan

2. Study2. Study2. Study2. Study

2. Study2. Study2. Study2. Study

2. Study2. Study2. Study2. Study

Fail FAST - Fail CHEAPDissolve Risks with Small Steps

1. Plan

2. Do

3. Study

4. Act

1. Plan

2. Do

3. Study

4. Act

1. Plan

2. Do

3. Study

4. Act

1. Plan

2. Do

3. Study

4. Act

Options for Uncertainty PROBLEM

Page 121: Innovation - What is It?

1. PlanWhat Death

Threat?

2. DoLearn

3. StudyWhat learned?

4. ActApply

ReviseStop

Small Steps That Can Be Completed in

7 DaysTo Build Momentum

Fail FAST Fail CHEAP

World Class = 1 Hour Cycle

Page 122: Innovation - What is It?

Only USEFail FAST Fail CHEAP

If the idea is reallyMEANINGFULLY UNIQUEand thus “high uncertainty”

Otherwise - just do it or kill it

Page 123: Innovation - What is It?

Fail FAST Fail CHEAP Methods

Dig for WISDOM

Data & Research Dig Technology & Patent

Dig Inventor & Expert Dig

Do the NUMBERS

Fermi Estimate Sales Fermi Estimate Cost

Reduce Uncertainty

Ask for ADVICEInnovation Supply ChainCustomer Feedback - Problem - Idea / Product - Concept - Feedback Session

Make it REALFeel the PAIN (Problem)Fast “Works Like” PrototypeFast “Looks Like” Prototype

Page 124: Innovation - What is It?
Page 125: Innovation - What is It?

The Key Words are

Fail FASTFail CHEAP

Page 126: Innovation - What is It?
Page 127: Innovation - What is It?

USA National Innovation Marketplace

Page 128: Innovation - What is It?

Lets take a test drive…

Page 129: Innovation - What is It?

CREATE

Page 130: Innovation - What is It?

To create, select and refine meaningfully unique ideas for SUNY Albany weekend MBA program(EXAMPLE)  

TODAY’S PURPOSE

Note: No mining from participants

Page 131: Innovation - What is It?

SPARK DECK

•Take Notes on StimuliTake Notes on Stimuli

Page 132: Innovation - What is It?

GET UP

MOVE TO A DIFFERENT TABLE

Page 133: Innovation - What is It?

UVM sustainable MBA

Page 134: Innovation - What is It?

Sustainability Partners• DEC

• Ecovative

• Pollution Prevention Institute

How can we leapfrog?

Page 135: Innovation - What is It?

Trends• Apple’s App Store currently

offers 9,000 mobile health apps (including nearly 1,500 cardio fitness apps, over 1,300 diet apps, over 1,000 stress and relaxation apps, and over 650 women’s health apps) and by mid-2012, this number is expected reach 13,000 (Source: MobiHealthNews, September 2011)

How could this change our processes?MBA aps? How could we

integrate?

Page 136: Innovation - What is It?

Favorite MBA App’s

Should we have one? What should it do?

Page 137: Innovation - What is It?

Aps aps everywhere…

Page 138: Innovation - What is It?

MBA - Mobile

Page 139: Innovation - What is It?

Professor Siri?

Page 140: Innovation - What is It?

Google Glasses…

Coursework available on demand?

Page 141: Innovation - What is It?

Customize

Page 142: Innovation - What is It?

Multiple schedule options

Page 143: Innovation - What is It?

Cycles of Mastery

Page 144: Innovation - What is It?

HERE COME THE BOOMERS…..

http://www.census.gov/population/www/projections/index.html

AND THEY ARE A LITTLE DIFFERENT

FutureMining

Page 145: Innovation - What is It?

Every 8 seconds someone in the US turns 65 for the next 20 years.

FutureMining

What does that mean for us?

Page 146: Innovation - What is It?

Soft skills

Should we help MBA’s address

Page 147: Innovation - What is It?

DIY

• Saad tapped into existing social and professional networks to write an 18-month plan for what he dubbed the Leap Year Project--a series of 12 business apprenticeships in the course of 12 months, he told Inc.

• His "leaps" consisted of month-long partnerships with designers, architects, non-profit administrators and entrepreneurs--professionals with experience in his desired areas of focus, design, and social enterprise. Saad approached them each with this proposal: I will come into your company for one month, identify any gaps in operation, and apply my skills to help you close those gaps.

Page 148: Innovation - What is It?

Reinventing the classroom.

Experience Institute is a 12-month higher education program that partners with companies, creative workshops, and conferences to place students within real world learning experiences.

Our mission is to establish experiences as a valuable & credible form of higher education and to equip self-starting individuals with the tools necessary to transform our world with an inventive spirit.

http://expinstitute.com/

Page 149: Innovation - What is It?

What could we steal?

Page 150: Innovation - What is It?

Topic specific guests…

Every session…

Page 151: Innovation - What is It?

What if…

Students selected monthly speakers/mentor??

Page 152: Innovation - What is It?

DIY

Page 153: Innovation - What is It?

VOC

“Maybe split the program up into 2 or 3 programs that focus on a more specific audience... on markets or industries instead of general functions... maybe like an exec MBA that focuses on high growth industries / markets.”

“Partner with a foreign MBA program where you are linked with another cohort

that you can share ideas, do projects together... they would be on the same timeline... graduate together, maybe

even do international trip to that school's country,

Page 154: Innovation - What is It?

The Best International Business MBA Programs

• Thunderbird School of Global Management

• Thunderbird School of Global Management calls its international business MBA the MBA in Global Management. U.S. News and World Report ranks Thunderbird as Number 1 on the rankings for international business MBA programs. Students at Thunderbird are required to choose a 12-semester-hour focus area in global development, entrepreneurship, finance, management, marketing or design your own. Students must also study a second language and have access to study abroad and exchange programs.

What could we do?

Page 155: Innovation - What is It?

Online MBA

Should we tailor?

“The self designed specifications are perfect for students who have very specific professional goals in mind”

Page 156: Innovation - What is It?

Concierge

Page 157: Innovation - What is It?

Berkeley-Haas & EmpoweredU to Launch Mobile Learning Platform

Page 158: Innovation - What is It?

Research

Page 159: Innovation - What is It?

What would we change?

Page 160: Innovation - What is It?

Are we teaching the right stuff?

• “Business school stakeholders largely agree with practicing managers that human capital competencies are among the most important to be trained within MBA programs”

• “if MBA programs do in fact train future leaders and not managers, where are all the courses dedicated to leadership”

Page 161: Innovation - What is It?

Global campuses….

SUNY..AsiaSouth AmericaPrague…

Page 162: Innovation - What is It?

World’s 50 Best Business School Professorsby Andrea Carter

• The list includes famous superstar professors, such as Harvard’s Clayton Christensen, Wharton’s Jeremy Siegel and Stanford’s Jeffrey Pfeffer, as well as faculty little known outside their schools or fields of study, such as operations maven Michael Trick at Carnegie Mellon or finance expert Dana Muir at Michigan’s Ross School of Business. Some 12 of the 50 are women, while nine are Indian, including Dartmouth’s Vijay Govindarajan, the innovation guru at the

Tuck School, and NYU’s Aswath Damodaran, the self-effacing master of finance at the Stern School.

Page 163: Innovation - What is It?

Most Popular profs at Top business schools

• To determine which professors at the Top 30 U.S. full-time MBA programs were most popular, Bloomberg Businessweek used surveys sent to 2010 graduates asking them to identify their two favorites.

1. Aswath DamodaranFinance professor at New York University Stern School of Business A seven-time recipient of Stern's "Professor of the Year" award, Damodaran practices open-source teaching, posting almost all his class materials on his blog. He's also one of the few business school professors to have inspired a tribute video on Youtube; the video spoofs pop star Justin Bieber's Never Say Never movie trailer. In the 89-second clip, the handiwork of a student, Damodaran proclaims "I want to be the Lady Gaga of finance." He has more than 4,000 followers on Twitter.

Page 164: Innovation - What is It?

Recruiting 1,2,3

Page 165: Innovation - What is It?

Yellow Cards

Please write up any yellow cards

Page 166: Innovation - What is It?

REPORT OUT!

THUNDEROUS APPLAUSE

GUARANTEED

Page 167: Innovation - What is It?
Page 168: Innovation - What is It?

Contact info:

Donald J WiesenforthAssistant Director of InnovationAlbany Medical Center43 New Scotland AvenueC-635Albany, NY 12208 [email protected]: (518)-262-1655cell: (518)-813-1460