Innovation Week - Shape Your Future - Joel Waterman

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® ® Collaborative innovation” Joel Waterman Program Director, Lotus Unified Communications Products South West Europe La Gaude, France [email protected]

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This is the deck Joel Waterman, Program Director, Lotus Unified Communications Products South West Europe, did at the recent IBM "Shape Your Future" Innovation event in Rotterdam, The Netherlands. Asked him whether I could share the deck, and he agreed. Here it is

Transcript of Innovation Week - Shape Your Future - Joel Waterman

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“Collaborative innovation”

Joel WatermanProgram Director, Lotus Unified Communications ProductsSouth West EuropeLa Gaude, [email protected]

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Theme's for today...

• Market Statistics ...• ...and their impact on business en strategy• Innovation: Bank of Canada• Interview: Deutsche Bank• Product demo: the integrated desktop• ...and how this helps an insurance claims processor• ...or how this helps an emergency responder• 'Social computing': your new generation of employees expect

it• Communications Enabled Business Processes• Why IBM ?••

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Communication / Collaboration

Internet Usage 1996: 48 million users 2006: 1.1 billion users 2010: 1.6 billion users ( est.)

e-Mail Mailboxes 1998: 253 million ( 1 trillion e-mails) 2006: 1.6 billion ( 22 trillion e-mails) 2010: 2.0 billion ( est.)

Corporate Instant Messages 2002: 41 million users 2010: 250 million users (est.)

S ource: IDC, 2007; IBM

In 2006, e-mail traffic from one person to another – i.e., excluding spam – accounted for 6 exabytes (or 3% ) of the digital universe

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The Digital UniverseInformation Created, Captured and Replicated

2006161 Exabytes

2010988 Exabytes

6-Fold Growth in Four Years

About 25% of the digital universe is original (pictures recorded, keystrokes in an e-mail, phone calls etc.)...while 75% is replicated (e-mails forwarded, backed up transaction records, etc.).

S ource: IDC, 2007

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How We Deal With All This Content

Information workers spend (hours per week):

14.5 hours reading & answering e-mail 13.3 hours creating documents 9.6 hours searching for information 9.5 hours analyzing information

S ource: IDC, 2007

An organization employing 1,000 knowledge workersloses $5.7 million annually just in time wasted havingto reformat information as they move between applications

Not finding the information costs the same organizationan additional $5.3 million per year

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The new edition the IBM Global CEO Study

2004Your turn!

Key Findings Revenue growth is the number

one priority Responsiveness is a new key

competence Improving internal capabilities

is a first step toward growth

456 personal CEO interviews 765 personal CEO interviews

2006Innovation

Key Findings Business model innovation

matters External collaboration is

indispensable Innovation must be

orchestrated from the top

765 personal CEO interviews

2006Innovation

Key Findings Business model innovation

matters External collaboration is

indispensable Innovation must be

orchestrated from the top

2008The Enterprise of the Future

A new cycle is launched with key findings on changes in the value chain -- from customers to global integration -- and the business model innovation necessary to respond

1130 personal CEO interviews

2008The Enterprise of the Future

A new cycle is launched with key findings on changes in the value chain -- from customers to global integration -- and the business model innovation necessary to respond

1130 personal CEO interviews

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The Virtual Workplace

58% of IT Executives consider their company to be a virtual workplace

90% of employees work in locations other than headquarters

Between 60% and 70% of employees work in different locations from their bosses

The number of virtual workers has increased by 800% over the past five years

S ource: Nemertes Research Inc.

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IBM’s CEO Survey

750 CEOs cited collaborative innovation as the most important competitive advantage they must cultivate.

IBM 2010 CIO Outlook

1. Employee driven integration2. Global collaborative innovation3. Aggressive pursuit of simplicity and hosting

Priorities:

Digital Collaboration Infrastructure

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Dealing With Technological & Cultural Change

• Technology savvy generation is entering the workforce

• The Consumer world and Enterprise world are merging

• Gaming can teach us a lot about collaboration

• Content includes much richer forms of media

• Knowledge workers can now assemble“do it yourself” applications.

• Communities are forming both inside and outside the firewall.

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Let's take a look at what a bank in Canada is doing to include consumers into their network...

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© 2007 IBM Corporation8 CFS - eAccess :: Toronto

Expert Advisor Solution is…

A self-service kiosk applications that leverage converged voice, video, and data networks in order to access product/service/operations specialists. This access to expertise is a cost efficient and effective method of ensuring that the right knowledge is available whenever and wherever customers and employees need it.

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© 2007 IBM Corporation5 CFS - eAccess :: Toronto

Kiosk Examples

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© 2007 IBM Corporation12 CFS - eAccess :: Toronto

Expert Advisor Components

Kiosk hardware

– Camera

– Speakers / hand set / head set

Kiosk Software

– Video CODEC

– Telephony software

– Collaboration tools

Hardware

– Camera

– hand set / head set

Software

– Video CODEC

– Telephony software

– Collaboration tools

Existing network

Infrastructure

Existing Call Center Infrastructure

Expert Workstation

Existing Infrastructure

– Call Manager

– Telephony network

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Changing Demographics and Work Styles

Technology is 2nd nature; more interested in peer / interest groups than organizational identity; think work should be fun and fulfilling

Tech savvy but not “native speakers”; mixed approach to collaboration, loyalty, and rewards

Traditional approach to technology, collaboration, organizational loyalty, and rewards

Critical to long-term viability and innovation

Essential source of professionals and middle managers

Hold the wisdom and intellectual capital of the organization

Growing as % of workforceShrinking as % of workforceGrowing as % of workforce

New generation(born after 1980)

Mid- career workers(Age 35 – 50)

Older workers(Age 50 +)

S ocial NetworkingE-mail Instant Messaging

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Solving Business Needs

• How can our company foster innovation, so that good ideas don't get buried?

• How do we help our employees maximize theireffectiveness, so we can get the mostout of our "human capital"?

• How do we prepare and embrace the socialtrends of today's business environment?

• How can we capture, share, and reusebest practices for our business processes?

• How can we collaborate with largercommunities both internallyand externally?

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Let's listen to what they say at Deutsche Bank...

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People Don't Work Based On The Tools....

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They Complete Business Tasks

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Therefore let's take a look at what it means when we start integrating A/V and telephony...

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Flexible access to information and expertise, the way you want to work.

Profiles,Contact

Information

Communities,Discussions

Blogs andWikis

Bookmarking

Activites/Project

Management

InstantMessaging,

Web Conferencing

E-mail,Calendar, Contacts

Scorecards,Business

Intelligence

Telephony,Video

Documents,Presentations,Spreadsheets

Collaboration In Context

CustomLOB

Applications

Electronicforms

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E-mail / calendar

Bookmarks Activities

Instant messaging

Contact Information

Seamless Access To Collaborative Capabilities

LOB Applications

DocumentSpreadsheetsPresentations

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Instant Messaging

Contact Information

Communities Activities

Give your people a tool that meets their individual needs

LOB Applications

Blogs and

Wikis

DocumentSpreadsheetsPresentations

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Let's look at an integrated insurance scenario....

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Embrace inclusiveness and extensibilityopennes

sAccess your existing systems

Customize to meet specific needs

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Mobile user (radio):–First Responder–Public Safety–Government–Health–Security–Transportation

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Surpassed 100 millionentitled users

Surpassed 100 millionentitled users

30% morecustomers in 2007

30% morecustomers in 2007

Product of the Year– UC Magazine

1/3 were Microsoft® Outlook/Exchange shops1/3 were Microsoft® Outlook/Exchange shops

Winner, 2008 North American Enterprise Product of the Year Award

– Frost & Sullivan, 2008

Winner, 2008 North American Enterprise Product of the Year Award

– Frost & Sullivan, 2008

“IBM Leads Enterprise Instant Messaging with Robust Functionality and Market Presence”

– The Forrester Wave™ Vendor Summary, Q4 2007

“IBM Leads Enterprise Instant Messaging with Robust Functionality and Market Presence”

– The Forrester Wave™ Vendor Summary, Q4 2007

#1 most used Enterprise IM solution– Osterman Research, August 2007

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Unified communications and collaboration

services Composite application and integration services

Social software for business

Collaborative content and team services

Mail, calendaring and collaborative applications

Lotus Sametime Unyte

Pixel perfect, digitally signed forms

IBM Lotus Collaboration Portfolio

Productivity tools fordocument, presentations,and spreadsheets

Symphony

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Generating Linked Value

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Your new employees expect it....

• "Up-to-date collaboration and communications tools are also essential for employers wishing to attract the best talent in the

industry. •

• The new generation entering the job market is already familiar with instant messaging and social networking tools.

•• These young professionals want to utilize the same capabilities

in their day-to-day work,"

said Pauli Nuutinen, VP, Corporate IT, Metso Corporation

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Employee Portals

Customer Facing Websites

Partner/S upplierValuenets

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• Richest portfolio of communication collaboration and content services

• Enabling collaboration in context of business processes

• Providing flexible access and perspectives

• Embracing openness, flexibility and extensibility

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Communication Enabled Business Process

CRM Finance E-commerce Insurance Transportation

Inventory HR Business Processes Technology

Communications Enablement APIs and Widgets

Telephony Interaction Services

Voice (TTS,STT)

Services

Messaging (IM,e-mail)Services

Video (i.e., Conference)

Services

WebSphere Partners

Presence & RoutingServices

Enterprise Unified Communications Network

Service Provider Network

Rat

iona

l App

licat

ion

Dev

elop

er a

nd B

usin

ess

Mod

eler

Lotus

WAS Process Portal Commerce Expeditor Competitive Platforms

Data Center

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Innovation is key to competitive advantage