Innovation vs. Best Practice
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Innovation vs. Best Practice
Eric Reiss@elreiss
Barcelona Startups, 19 September 2013Barcelona, Catalonia
What is it?Why bother?Who cares?
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Source: Financial Times, 6 October 2010
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in·no·va·tionnoun
1 : the introduction of something new2 : a new idea, method, or device
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best prac·ticenoun
1 : best way of doing a thing2 : a tested idea, method, or device
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Best practices representshort-term solutions.
Innovation buildslong -term success.
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If you always do it for the so -called gurus ,you will never build our industry !
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And if you do it for yourself ,you’re doing it for the wrong reason!
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Three bad reasons to innovate
To differentiate your product/serviceTo be “original”To satisfy your ego
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“pushing the envelope” ≠ innovation
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“chindogu ” ≠ innovation
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being “original” ≠ innovation
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satisfying your ego ≠ innovation
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Rosser Reeves
“Do you want art? Or do you want thef*cking sales curve to go up?”
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Experiment
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Invention
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Invention
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Innovation
15 April 1912
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to solve a problem!
There is only one reason to innovate…
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Law of Innovation #1
If an innovation does not solve a problem, it will create one.
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Let’s look at mouthwash ...
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Law of Innovation #2
Problems do not exist in isolation.Solutions often have unintendedconsequences.
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Enfield M1853
• Technological• Social• Political
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Gus the cat
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People
Processes
Technologies
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User Centered Design
Users
Innovate >
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User Driven Design
Users
Innovate >
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Important note:
Unhappy customers are dangerous
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Law of Innovation #3
Invention may be accidental.Innovation is always planned.
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Fact:
Innovators often break the established rules .
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Law of Innovation #4
Innovators understand the rules.
This is the difference betweeninnovation and idiocy.
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Law of Innovation #5
Intuitive solutions do notneed instructions.
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Intuition Instruction
Website Driving a car
Low High
Barrier to entry
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Incremental Distruptive
Type of innovation
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Do we have a digital revolution?Do we have disruptive innovation?Do we need to start from scratch?
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No! We apply old skills in new ways
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Law of Innovation #6
Innovation almost always represents the combination oftwo well-known technologies tocreate a new, useful synthesis.
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eturn n nvestmentR“My problem is greater than the
effort needed to learn the system”
O I
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Best practice is not the same astradition or habit .
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Highland Park High School Math Club - 1969
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Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Pro
gres
s
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What are the warning signs offad and fashion ?
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Watch out if...
Your solution is only being used in yourlocal market
Your solution is only being used by a singlebranch or industry
Your solution looks like something you alsodid last week
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Do we have a community of practice ?
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“It’s amazing how much we canaccomplish when you don’t carewho gets the credit.”
Harry S. Truman
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If we do not demand good design ,we will never receive it.
Don’t just prevent bad things from happening,you can make wonderful things happen!
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Gracias !
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You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]