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Innovation, the future and why nothing is ever simple
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Transcript of Innovation, the future and why nothing is ever simple
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Innovation, the future and why nothing is
ever simple
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Innovation, the future and why nothing is
ever simple
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Commoditisation & Innovation
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Drivers
Commoditisation & Innovation
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Drivers
Why nothing is simple
Commoditisation & Innovation
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Drivers
Why nothing is simple
Future
Commoditisation & Innovation
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PrintingDucksOpen Source
Information Tech.
Football
Chaos
Politics
Genetics
People
ParticipationFreedom
Environment
Electronics
PatentsCommoditisation
Maths
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PrintingDucksOpen Source
Information Tech.
Football
Chaos
Politics
Genetics
People
ParticipationFreedom
Environment
Electronics
PatentsCommoditisation
Maths
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DANGER!Will Robinson
DANGER!
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dX = F(y)^F(z) + c
p = Sin(y3).Cos(z)2 + k
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No. Slides
Pain
OK
Severerisk of harm
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No. Slides
Pain
OK
Severe risk of harm
60 slides
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Pain
OK
185 slides
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http://bancomicsans.com/home.html
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End of DANGER!
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End of DANGER!
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Commoditisation & Innovation
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change from monopolistic to perfect competition
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Yesterday’s hot stuff
Today’s boredom
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New
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New Bespoke
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New ProductsBespoke
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New ProductsBespoke Services
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New
1832
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New
1832
Bespoke
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ProductsNew
1837
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Electricity is a powerful constitutional tonic
American Electrotherapeutic Association
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1890’s
UtilityGridNew
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NationalGridNew
1930’s
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ServicesNew
COMMODITISATION
ProductsBespoke
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Internet
Power
CPU.
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Internet
Power
CPU.
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Joseph A. Schumpeter (1883 - 1950)
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
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Joseph A. Schumpeter (1883 - 1950)
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
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Joseph A. Schumpeter (1883 - 1950)
Creative Destruction
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New ServicesProductsBespoke
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New
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Innovation
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Innovation?
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Professor Jan Fagerberg
Innovation is the first attempt to carry out [an idea] into practice.
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InnovationIdea
Invention
Discovery
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InnovationIdea
Invention
Discovery
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InnovationIdea
Invention
Discovery
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InnovationIdea
Invention
Discovery
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Idea
Invention
Discovery
Innovation Services
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ServicesInnovation
COMMODITISATION
ProductsBespoke
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Idea
Invention
Discovery
Innovation Services
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Internet
Power
CPU.
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Joseph A. Schumpeter (1883 - 1950)
Creative Destruction
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Drivers
Commoditisation & Innovation
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New
Competitive Advantage
Bespoke
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New Thing BespokeNew
PRESSURE
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New Bespoke Products
Competitive Advantage
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Screenshots taken from web at http://www.strassmann.com/
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Nick Carr
As IT becomes ubiquitous ... it has no strategic
value
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Bespoke
PRESSURE
ServicesProductsNew
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AJAX
Rich user Interface
Collaboration
Social Networks
Participation Architecture
Standards
Social Media
Web Services
Utility computing
SAAS
SOA
Cloud
Mash Ups
REST WebOS
Wikis
SEOAggregation
Useability
RSS
open source Innovation
Adaptability
Open
User Generated Content
Opportunity
Analytics
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AJAX
Rich user Interface
Collaboration
Social Networks
Participation Architecture
Standards
Social Media
Web Services
Utility computing
SAAS
SOA
Cloud
Mash Ups
REST WebOS
Wikis
SEOAggregation
Useability
RSS
open source Innovation
Adaptability
Open
User Generated Content
Opportunity
Analytics
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ServicesProductsBespokeNew
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Herbert A. Simon 1916-2001
Theory of Hiearchy
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CPU Memory I/O
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Database Framework
Operating System
CPU Memory I/O
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CRM
Database Framework
Operating System
CPU Memory I/O
Mapping C02 data
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ServicesProductsBespokeNew
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Services
Services
Services
Innovation
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ServicesInnovation
COMMODITISATION
ProductsBespoke
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Idea
Invention
Discovery
Innovation Services
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Internet
Power
CPU.
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Joseph A. Schumpeter (1883 - 1950)
Creative Destruction
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Herbert A. Simon 1916-2001
Theory of Hiearchy
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Idea
Invention
Discovery
ServicesInnovation
Components
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Drivers
Why nothing is simple
Commoditisation & Innovation
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Idea
Invent
ion
Discov
ery
Service
Innova
tion
Nove
l
Low High
Com
mon
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Ubiquity
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Nove
l
Ubiquity
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Nove
lCo
mmon
Ubiquity
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Nove
lCo
mmon
Certainty
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Nove
l
Low
Com
mon
Certainty
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Nove
l CertaintyLow High
Com
mon
![Page 101: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/101.jpg)
Nove
l
Low High
Com
mon
Ubiquity
Certainty
![Page 102: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/102.jpg)
Nove
l
Low High
Com
mon
Ubiquity
Certainty
![Page 103: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/103.jpg)
Nove
l
Low High
Com
mon
![Page 104: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/104.jpg)
Early 80s innovation of
CRM
Nove
l
Low High
Com
mon
![Page 105: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/105.jpg)
Mid 80sdatabase marketing.
Nove
l
Low High
Com
mon
![Page 106: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/106.jpg)
Early 90s CRM products
Nove
l
Low High
Com
mon
![Page 107: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/107.jpg)
Nove
l
Low High
Com
mon
Early 00s Utility-like
CRM
![Page 108: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/108.jpg)
Nove
l
Low High
Com
mon
Early 80s innovation of
CRM
![Page 109: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/109.jpg)
Nove
l
Low High
Com
mon
Innovation
![Page 110: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/110.jpg)
Nove
l
Low High
Com
mon
Early 00s Utility-like
CRM
![Page 111: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/111.jpg)
Nove
l
Low High
Com
mon
Commodity
![Page 112: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/112.jpg)
Nove
l
Low High
Com
mon
Innovation
Commodity
![Page 113: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/113.jpg)
![Page 114: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/114.jpg)
![Page 115: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/115.jpg)
Nove
l
Low High
Com
mon
Innovation
Commodity
![Page 116: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/116.jpg)
Nove
l
Low High
Com
mon
Innovation
![Page 117: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/117.jpg)
http://petjunction.blogspot.com/2007/07/adorables.html
![Page 118: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/118.jpg)
http://petjunction.blogspot.com/2007/07/adorables.html
I’m in ur Internets
![Page 119: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/119.jpg)
http://petjunction.blogspot.com/2007/07/adorables.html
... web fohwr zero!!
I’m in ur Internets
![Page 120: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/120.jpg)
Nove
l
Low High
Com
mon
Web 4.0
Scarcity of information
![Page 121: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/121.jpg)
Nove
l
Low High
Com
mon
Web 4.0
Scarcity of information
Expensive
![Page 122: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/122.jpg)
![Page 123: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/123.jpg)
Nove
l
Low High
Com
mon
Web 4.0
Scarcity of information
Expensive
Deviation is good
![Page 124: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/124.jpg)
Nove
l
Low High
Com
mon
Web 4.0
Scarcity of information
Expensive
Deviation is good
Dynamic methods
![Page 125: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/125.jpg)
Nove
l
Low High
Com
mon
Commodity
![Page 126: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/126.jpg)
Nove
l
Low High
Com
mon
Phone
![Page 127: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/127.jpg)
Nove
l
Low High
Com
mon
Phone
Wealth of information
![Page 128: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/128.jpg)
Nove
l
Low High
Com
mon
Phone
Wealth of information
Lower cost
![Page 129: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/129.jpg)
Nove
l
Low High
Com
mon
Phone
Wealth of information
Lower cost
Deviation is bad
![Page 130: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/130.jpg)
Nove
l
Low High
Com
mon
Phone
Wealth of information
Lower cost
Deviation is bad
Defined methods
![Page 131: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/131.jpg)
Nove
l
Low High
Com
mon
Phone
Scarcity of information
Expensive
Deviation is good
Dynamic methods
![Page 132: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/132.jpg)
Nove
l
Low High
Com
mon
Innovation
Commodity
![Page 133: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/133.jpg)
Nove
l
Low High
Com
mon
Phone
Phone
![Page 134: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/134.jpg)
Nove
l
Low High
Com
mon
Maintain office facilities
Set budgets
Manage payroll
Recruit staff
Capture customer request for service
Capture product predictions from information market
Audit site useabilityMaintain corporate wiki
Maintain search rank listing
![Page 135: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/135.jpg)
Nove
l
Low High
Com
mon
![Page 136: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/136.jpg)
Nove
l
Low High
Com
mon
Six Sigma
![Page 137: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/137.jpg)
Nove
l
Low High
Com
mon
Commodity
Six Sigma
![Page 138: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/138.jpg)
Nove
l
Low High
Com
mon
Innovation
Six Sigma
![Page 139: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/139.jpg)
Nove
l
Low High
Com
mon
Different Methodologies
![Page 140: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/140.jpg)
Nove
l
Low High
Com
mon
Dynamic (XP)
Defined (Prince 2)
![Page 141: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/141.jpg)
Nove
l
Low High
Com
mon
Phone (You)
![Page 142: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/142.jpg)
Nove
l
Low High
Com
mon
Phone (Everyone Else)
Phone (You)
![Page 143: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/143.jpg)
Nove
l
Low High
Com
mon
Competitive Gap
Phone (Everyone Else)
Phone (You)
![Page 144: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/144.jpg)
PRESSURE
ServicesNew
![Page 145: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/145.jpg)
Nove
l
Low High
Com
mon
![Page 146: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/146.jpg)
Nove
l
Low High
Com
mon
YouEveryone Else
![Page 147: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/147.jpg)
Nove
l
Low High
Com
mon
You
Everyone Else
![Page 148: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/148.jpg)
Nove
l
Low High
Com
mon
Competitive Gap
You
Everyone Else
![Page 149: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/149.jpg)
![Page 150: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/150.jpg)
![Page 151: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/151.jpg)
![Page 152: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/152.jpg)
Professor Leigh M. Van Valen
Red Queen Hypothesis
![Page 153: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/153.jpg)
Joseph A. Schumpeter (1883 - 1950)
Creative Destruction
![Page 154: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/154.jpg)
Innovate to survive tomorrow.
![Page 155: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/155.jpg)
Adapt to survive today.
Innovate to survive tomorrow.
![Page 156: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/156.jpg)
Nove
l
Low High
Com
mon
![Page 157: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/157.jpg)
Survival today [adaption] requires ‘coherence, coordination and stability’.
Innovation [survival tomorrow] requires the replacement of these virtues.
Salaman & Storey
Innovation Paradox
![Page 158: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/158.jpg)
Nove
l
Low High
Com
mon
Well defined
![Page 159: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/159.jpg)
Nove
l
Low High
Com
mon
Well defined
Common place
![Page 160: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/160.jpg)
Nick Carr
As ... becomes ubiquitous ... it has no strategic
value
![Page 161: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/161.jpg)
Low High
Com
mon
New
![Page 162: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/162.jpg)
Low High
Com
mon
Uncertain
New
![Page 163: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/163.jpg)
∝Future Value1
Certainty
![Page 164: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/164.jpg)
![Page 165: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/165.jpg)
Idea
Invention
Discovery
Innovation Services
![Page 166: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/166.jpg)
Idea
Invention
Discovery
Innovation Services
Components
![Page 167: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/167.jpg)
Idea
Invent
ion
Discov
ery
Service
Innova
tion
Nove
l
Low High
Com
mon
![Page 168: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/168.jpg)
Nove
l
Low High
Com
mon
Innovation
Commodity
![Page 169: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/169.jpg)
Nove
l
Low High
Com
mon
Maintain office facilities
Set budgets
Manage payroll
Recruit staff
Capture customer request for service
Capture product predictions from information market
Audit site useabilityMaintain corporate wiki
Maintain search rank listing
![Page 170: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/170.jpg)
Nove
l
Low High
Com
mon
Different Methodologies
![Page 171: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/171.jpg)
Nove
l
Low High
Com
mon
Competitive Gap
You
Everyone Else
![Page 172: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/172.jpg)
Adapt to survive today.
Innovate to survive tomorrow.
![Page 173: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/173.jpg)
∝Future Value1
Certainty
![Page 174: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/174.jpg)
Commoditisation
Innovation
Drivers
Why nothing is simple
Future
![Page 175: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/175.jpg)
ServicesProducts
![Page 176: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/176.jpg)
Idea
Invention
Discovery
ServicesInnovation
Components
![Page 177: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/177.jpg)
Nove
l
Low High
Com
mon
![Page 178: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/178.jpg)
![Page 179: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/179.jpg)
Nove
l
Low High
Com
mon
Six Sigma
![Page 180: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/180.jpg)
Nove
l
Low High
Com
mon
Agile
![Page 181: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/181.jpg)
Nove
l
Low High
Com
mon
Commodity
![Page 182: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/182.jpg)
Nove
l
Low High
Com
mon
20%
Commodity
Innovation
![Page 183: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/183.jpg)
![Page 184: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/184.jpg)
![Page 185: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/185.jpg)
billege greencrackerpracticalowl
privatenobbykevinsteele vickispix
![Page 186: Innovation, the future and why nothing is ever simple](https://reader037.fdocuments.us/reader037/viewer/2022103016/555850c6d8b42a993b8b4955/html5/thumbnails/186.jpg)
Chicago Historical Society
giddygoosejm999uk mscolly