Innovation Process

First observation• Lots of lots of lots of lots of Innovation model.• There is no right or wrong.• There is no universal model.

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The importance of Innovation

Succeeding at Innovation is tough• In fact, a recent study performed by

Harvard business school showed that 70% -90% of innovations fail to find the customer. This results in retiring innovations from the market in only 12 months after market launch.

• A similar failure rate is found among innovation startups, which also fail at a 90% rate, according to a study done by Stanford business school

Knol,Google reader,Google Buzz

Even very innovation driven companies, such as Google, Microsoft, Danone, Renault among others, fail, as well

maps Essentis

Vista VelSatis

So…..

Why do most innovation fail?

Top Reasons for Innovation Failures• Too little voice of

customers• Underdeveloped

capabilities• Inefficient innovation

and operational processes

• Poor failure management

• Time

Too much focus on technology• There’s often too much focus on technology and not

enough on understanding consumers.• Example:• the Concorde, the first supersonic commercial airplane,• the EPR, the latest generation nuclear plant,• the “Rafale”, a first rate military airplane, and• the “Minitel” a very innovative telecommunication systems

which, in many ways, predated the Internet.

People think that being one step ahead is enough

• Product life-cycle is extremely short• Being one step ahead isn’t enough.• No more competitive industry.• Competitive as usual

Innovation Failure

71 innovation methodologies …. and many mores

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http://www.openinnovation.eu/04-02-2016/71-innovation-methodologies/

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What happen to these companies?

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Why innovate “inside the box”?

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