Innovation management at Saab
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Transcript of Innovation management at Saab
Innovation portfolio forecasting
Lecturer: drs. Ir. J.R. Helmus
Imagine
You were a famous CEO
For instance Victor Muller
See; https://www.mentimeter.com/p/3983dde320cd
And you’re about to make a bid for Saab
You only have one hour to walk through the factory and ask anyoneAnything…
And you are wondering where you could make a difference by your control
See; https://www.mentimeter.com/p/8ed37c385406
And suddenly you’re standing head to head with the innovation manager..
How long would it take to innovate a car from sketch to full scale production?
See https://www.mentimeter.com/p/159a815e2d68
Therefore timing of the innovation process and development is crucial for a company’s performance
Required time to implement technology
5 - 10 year 3 - 5 year 1 - 2 year
Well
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Future
Current projectsMissed opportunity
problem
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Innovation matrix for a specific technology
Victor Muller could not influence the ongoing sales of the at that time current models
but he could speed up current innovation processes while adding future technologies to gain mid term advantage while lasting through the current hard time
Probably not influence the innovation process of the upcoming Saab models for probably the next year(s)
19www.saabsunited.com/2013/02/the-story-of-the-9-3-phoenix.html
To develop the Saab 9-3 Phoenix …
Innovations with a long lead time (>3 years) need to be based on state of art technologies available that time.
If you base your future products on today’s technology you will loose your competitive advantage
11-4-2013
Jurjen [email protected]@hva.nl0645464751