Innovation Journal · Issue 6 Spring 2017 - hp.com · Page 22 Global trends shaping our future. 2...

Innovation JournalINVENTING THE BLENDED WORLD OF TOMORROWISSUE 6 · SPRING 2017

In this issue:

Navigating the future: HP 2017 Megatrends reportPage 4

Virtual Reality comes of agePage 7

Inside HP’s Engine Room0

How to influence purchases and win friends along the wayPage 13

Here’s a bright idea: use less energy!Pages 15

HP and Yale: Reinventing the classroomPage 17

Energy for everyonePage 19

Colorful side of innovationPages 20

Investing in a Virtual Reality futurePage 21

Find out what awards HP’s leaders recently wonPage 22

Global trends shaping our future

Innovation Journal · Issue 6 · Spring 20172

Shane WallChief Technology Officer and Global Head of HP Labs

Abraham Lincoln once said, “you cannot escape the responsibility of tomorrow by evading it today.” As innovators and for-ward thinkers, I believe the onus is us to understand what lies ahead, how societies will change, economies will ebb and flow and the world around us will transform. That’s why each year HP deep dives into the major socio, economic and global trends happening in an effort to understand where the world is heading.

In this issue, we get a glimpse at the future through our annual HP Megatrends report. This year’s report explores future themes including the evolution cities will endure in the coming years, the differing realities of middle class families across the globe and the rise of the autonomous workers thanks to artificial intelligence, machine learning and robotics. We marry these learnings with our advancements in technologies to help to inform our strategic decisions around future products and services; and the experiences we deliver through them.

Virtual Reality (VR) and Augmented Reality (AR) certainly offer up new ways to experience games, consumer content and now commercial applications. Pan HP teams have been working furiously to bring new VR solutions to our customers and I’m excited we get to share those efforts and where the team sees VR heading.

Our technology advancements in VR and AR are just the tipping point of what’s brewing in the HP Engine Room. The Engine Room creates a multi-disciplinary environment so solutions can share the same capa-bilities and attributes — allowing us to move faster and smarter. Making way for amazing innovations like Sprout by HP, which is being used by Yale University to reinvent the classroom and unleash student imaginations.

I feel confident that with an eye to the future, HP’s amazing spirit of inno-vation and close collaboration with our customers and partners, we are charting the right course forward. Let’s journey to the future together!


Issue 6 · Spring 2017 · Innovation Journal 3

Innovation JournalINVENTING THE BLENDED WORLD OF TOMORROWISSUE 6 · SPRING 2017

The HP Innovation Journal is a celebration of HP’s culture of invention and innovation — blending the heart and energy of a startup with the brains and muscle of a Fortune 50 company. Each issue will shine a spotlight on the intersection of our people and their ideas; on the notable new

technologies and experiences that we’re developing; and on the key industry trends that we will drive through innovation. In this issue, we time travel as we explore how global socio-economic, demograph-ic and technological trends will transform cultures, societies, workforces and the environment in the future. We explore the coming of age of Virtual Reality and the impact it is having on both consumer and commercial experiences. Plus, we go behind the scenes to learn about HP’s multi-disciplinary engine room and how it is propelling us forward. Finally, we travel to Yale University to get a glimpse at how students are creating their own Blended Reality solutions and reinventing the classroom.

We want to hear from you! Email [email protected] to share your thoughts on the Innovation Journal.Get involved!

EDITORIAL STAFF

Chandrakant Patel Managing Editor

Mei Jiang Editor-In-Chief

Doug Warner Executive Editor

CONTRIBUTORS

Robert Centa

Paul MartinMadhu Athreya

Andrew Bolwell Vincent Brissot

John Ludwig

Judy Glazer Nate Hurst

Gus Schmedlen Randall Rode Yale

Bob Campbell

Mike Ho


FEATURED ARTICLE

Navigating the future: HP 2017 Megatrends reportMegatrends — helping HP adapt, chart, and reinvent the futureby Andrew Bolwell, VP, Chief Disrupter, Global Head of HP Tech Ventures, HP;

Doug Warner, VP and Global Head of Tech Vision & Strategy, HP



At HP, our work on Megatrends is focused on directionally predicting where the world is headed, and about boldly en-

suring a successful and relevant place in it for HP and our customers.

In Issue 2 of the Innovation Journal, we discussed how four Megatrends — Rapid Urbanization, Changing Demographics, Hyper Globalization, and Accelerated Innovation — will have a sustained and transformative impact on businesses, soci-eties, economies, cultures, and our personal lives in the future.

Each year we revisit these four Megatrends to identify which Megatrend themes are ac-celerating, which are diminishing or changing, and what new themes are on the horizon.

Here is a brief overview of our findings this year:

Rapid Urbanization

By 2030 there will be an estimated 8.5 billion people walking the earth. They will be drawn to cities in massive numbers for the promise of a better life. According to McKinsey, by 2025, urbanization will welcome an additional 1.8 billion consumers to the world economy, 95% of them in emerging markets.

As economic conditions improve and so-cial attitudes change, more women will have a major impact on the world economy, from growing participation in the global labor force to economic wealth and spending drivers. In

the US, it is estimated that women controlled an estimated $14 trillion of wealth in 2015, and today influence 85% of all consumer purchases.

While urbanization is also driving a growing middle class in emerging economies, in de-veloped nations a rift is developing between haves and have-nots, with many consumers driven more by value than quality.

As millions of people move to cities every week, this will also put a huge strain on space, city resources, energy requirements, and in-frastructure costs, forcing homes, offices, and cities to become smarter and more efficient. From smart-city to micro-living initiatives, there will be an increasing focus, around the globe, on optimizing space, products, and services for urban living.

Changing Demographics

We have a new generation about to enter the workforce, Generation Z (Gen Z), born between 1995 and 2010. Gen Z is about a quarter of the U.S. population and predict-ed to make up 36% of the global workforce by 2020. This generation was raised on the Internet, expects to communicate and digest information instantaneously, and has a shorter attention span for inbound information. As the online generation, Gen Z is acutely aware of the issues and global challenges happening in the world around them.

At the same time, by 2030 we’ll have twice as many people over age 65 — nearly one billion. This is leading to a shrinking and ag-ing workforce, putting a strain on economies, government spending, and healthcare. We will need to harness the exponential technology growth of faster computing, artificial intel-ligence (AI), big data, mobility, microfluidics, and the Internet of Things to help us meet these growing health challenges.

Hyper Globalization

How and where we design, sell, and manufac-ture products will become both hyper-global and hyper-local thanks to a globally connected

In the next decadenearly 1 Billion women

will enter the formal economy and become economic contributors

Middle class consumption inAsia-Pacific is expected to expandrapidly, with India’smiddle classreaching 256M by 2025

Middle class consumer spending(in trillions of dollars)

2009 2030 (projected)Source: OECD

Sub-SaharanAfrica

Middle East/North Africa

Central/SouthAmerica

NorthAmerica

Europe Asia-Pacific0.4 0.6 0.9 2.2 1.5 3.3

5.5 5.68.1

11.1

4.9

32.9

+571% growth

In 2030,13% of the population

will be over theage of 65


world with a diverse set of local requirements. It’s now easier than ever for start-ups to scale globally, and for emerging market companies to become real challengers to established mul-tinationals. This challenge will disrupt markets and business models. Companies around the globe must constantly reinvent themselves to stay competitive, and they must do so at a faster and faster rate.

Companies that succeed will also have to be ready to handle new forms of payment, as for how consumers buy and pay for prod-ucts and services is being increasingly digi-tized. People across the globe will soon be transferring data instead of cash. Online and mobile payments will lead to near-cashless societies in Norway, Denmark, and Sweden within 5 years. This trend is supported by Millennials — those born between 1982 and 2004 — around the world.

However, with the speed of global technol-ogy adoption also comes with an increased risk of cyber-attacks. Information is power, and cyber-attacks are hard to attribute as witnessed by the recent Democratic National Convention email hack during the US election. There will be an increased emphasis on tech-nology companies to innovate and achieve much higher degrees of trust and resilience.

Accelerated Innovation

The pace and breadth of innovation continue to accelerate. As new technology components

mature and become commoditized, they transform into building blocks for new break-throughs. Emerging technology trends like Hypermobility, 3D Transformation, Internet of ALL Things, and Smart Machines will har-ness advancements in computing power, con-nectivity, and immersive computing to deliver richer experiences.

The rise of AI will lead to massive auto-mation of tasks, manufacturing, and our workforce. The trajectory of manual job au-tomation continues with the adoption of in-dustrial and services robots across industries. However, it’s not just manual tasks that are being automated. AI and robotics are being put to work performing high-level cognitive jobs from healthcare diagnosis to publishing

and advertising, and even making investment decisions in the boardroom.

This “smart movement” will impact every aspect of our lives, with intelligent agents and bots always at the ready, orchestrating our everyday activities. The possibilities are endless for a Man + Machine-enabled world.

So how will these trends shape HP’s future strategy and innovations?

HP uses Megatrends to inform strategic, ac-tionable choice points for our products and services. Megatrends give HP a directional look at how markets, industries, and behav-iors are changing, and what type of solutions might be needed to overcome the challenges and demands of those shifts.

Looking at short and long-term time intervals, HP identifies key technology ad-vancements and new solutions that have the potential for the greatest impact. Starting with a pivotal choice point of deciding whether a new technology should be merely observed, is an incremental innovation — new feature or function, value-add to an existing product, or possible accessory — or a disruptive innova-tion, such as a new product or services.

Each idea then goes through a rigorous business lens to understand strategic in-tent — opportunity, purpose, value — busi-ness rationale and actionable outcomes. Megatrends help HP shape today’s discussions and hypotheses, to deliver tomorrow products, services, and experiences.

Andrew Bolwell is VP and Global Head of HP Tech Ventures, HP’s corporate venture arm focused on being the eyes and ears for HP in the start-up and ven-ture community.

@andrewbolwell

Doug Warner is VP and Global Head of Tech Vision & Strategy at HP. He began his career at HP as the Director of Strategic Development, Digital Imaging.

@dougwarner

By 2025,1 in 3 jobs will be done

by software, robots and/or smart machines

Payment habits of Millennials

52%Use smartphone

as mobile paymentdevice

41%Use their phone

to make a paymentat least monthly

29%Expect to use

PayPal at leastweekly by 2020

22%Use wearablesas a payment

device daily/weekly

26%Expect to use digital

currencies dailyor weekly by 2020

13%Use digital

currencies todaydaily or weekly


FEATURED ARTICLE

Virtual Reality comes of ageNew products and investments unlock VR’s potentialby Madhu Athreya, Distinguished Technologist at HP Labs, HP; Paul Martin, Distinguished

Technologist at Workstation Group, HP; Bob Campbell, Distinguished Technologist in R&D of Commercial Group, HP; John Ludwig, Product Manager of Consumer Products, HP; Mike Ho, Engineering Program Manager at Taiwan Design Center, HP; Robert Centa, Personal Systems Senior Strategy Manager, HP



Headlines in 2016 proclaimed, “The Year of VR!”, heralding unmistakable momentum reflected by exciting new product arrivals

(notably headsets), a vibrant ecosystem, and steadily increasing VC investment. This looks to increase even further in 2017; here are some promising indications.

Follow the money

Facebook’s acquisition of Oculus in 2014 was arguably the tipping point for mainstream virtual reality. It woke the industry and the public to the technology’s potential and validated the market. Since then, venture capital investments in VR and AR reached $2.3B in 2016 alone. Goldman Sachs estimates the market for VR and AR to reach $80 billion by 2025.

Microsoft and Google are making strategic platform investments. Microsoft is releasing Windows Holographic this spring and is partner-ing with all major PC OEMs on low-cost, high-res-olution Head Mounted Displays (HMDs) with inside-out tracking. Google has intro-duced the Daydream platform, based on Android.

The HTC, Oculus and Sony invest-ments in VR head-sets has yielded three great products which launched in 2016. A number of VR ready PCs were also launched, including HP’s OMEN products. These PCs, with top-shelf GPUs, are capable of driving rich VR experiences with the new headsets. Microsoft, Google, Intel, and Qualcomm all have detailed their plans for VR, and Samsung released a second-generation

Gear VR headset. Smaller players have also flood-ed into the industry in the past year.

Mark Zuckerberg’s declared intent to invest

another $3 billion in the next decade reflects industry optimism about the outlook for VR, despite lukewarm sales of VR products.

Where’s the smart money and momentum in the consumer and commercial VR markets?

Gamers are VR’s early adopters. But de-veloping AAA (highest quality) gaming titles is expensive. With emerging content, as well as movies, sporting events and concerts get closer to true 360° VR and Cinematic VR experiences,

they are expected to attract a larger audience for mainstream consumer adoption. The cost of production in this category is comparatively low, and content distribution is on a larger scale, following a pay-per-view model.

Consumer VR has driven the first wave of commercial VR. Customers in HP’s commercial segments including product design, AEC, digi-

tal media and enter-tainment, training and simulation, health-care and education, are testing VR in their workflows.

In the automotive industry, VR enables immersive design re-views for dispersed teams. Solutions are also proliferating in training: a recent proj-ect by Brazil’s power distribution company intends to reduce costs

and improve safety. Major theme park provid-ers and movie studios are creating VR content to deliver new experiences to their customers.

Technology maturity: Ready for Prime Time

Technology maturity may be the simple reason we are seeing VR finally take-off. In VR, the user experience needs to be excellent, short of which,

will result in motion sickness and dizzi-ness for the user. The minimum acceptable level has at last been reached, though there is much room for im-provement. Consider the elements required to deliver a quality VR experience, and the technologies which support them.

R e s o l u t i o n : Watching a monitor from a few feet away

the field of view is quite small, roughly 30-40 degrees. In an HMD it’s roughly 100 degrees. As the display resolution is stretched across this much wider field of view, individual pixels can become visible resulting in “screen door” artifacts and indistinct imagery. In 2017, the industry will

Sutherland’s numerousgraduate students wenton to sow the seeds ofmodern computergraphics and VR.

The Sword of Damocles, createdin 1968 by computer scientistIvan Sutherland, is considered to have been the first head-mounted virtual reality and augmented reality system. The equipment was so heavy it was suspended by anarm overhead—hence theproduct name. It showed images in stereoscopic display tracked to head movement.

Milestones on the road to Virtual Reality

Stereoscopic photographymid-1800s

The View-Master system was introduced in 1939, four years after Kodachrome color film came to market. Early units were made of Bakelite.

Brewster-typestereoscope, 1870

Manufacturing Maintenance Research

Design Training Marketing


see HMDs with resolutions of 1440x1440 per eye, continuing to increase in upcoming years. 16K resolution is needed to get the equivalent of watching a 4k monitor from 3 feet and ex-perts believe as much as 32K is needed to reach the acuity of hu-man vision.

Latency & Frame Rate: In VR terminol-ogy Motion-to-Photon Latency is described as the delay between the time a person moves their head to the time the new image is ren-dered in the HMD. In the real world we are accustomed to an instan-taneous update, so our brain expects minimum lag. According to industry experts such as Michael Abrash, a maximum latency of 20 milliseconds is necessary to prevent motion sickness in most people, with less than 10 milliseconds highly desirable. 90MHz is the generally accepted min-imum frame rate.

GPU Performance: High frame, high reso-lution experiences put heavy demands on the system. GPU requirements will increase steeply as resolution increases to 4K and beyond, frame rates increase to 120Hz, rendered image com-plexity and fill rates increase and new display technologies such as light fields emerge.

Tracking: For a truly immersive VR expe-rience, the headset must precisely track the movement of a user’s head in all six degrees of freedom, and the image must update quickly. Hand controllers and other peripherals must be tracked with equivalent precision.

Wireless: Today the premium PC VR experi-ence is far superior to mobile in all respects except one: it’s tethered, via one or more cables. The backpack VR is an excellent solution for some use cases, but others dictate a fully untethered experience. We’ll soon see fully untethered wire-less VR and the enabling technology is WiGig.

Foveated Rendering: Foveated rendering re-lies on a simple concept of determining precisely what a user’s eyes are looking at and rendering only those pixels, rendering the remaining pixels in far less detail. As a result, the GPU and display bandwidth performance requirements drop

significantly without compromising any user ex-perience. Foveated rendering will drive VR to new user experience levels or drive VR more main-stream by lowering cost of GPU requirements.

HP products in the VR Ecosystem

HP’s path to enabling customers for today’s VR began a bit over a year ago at CES 2016, when we announced our partnership with HTC to deliver Vive-Ready PCs. With this partnership, we worked with HTC on solving two of the main pain points for early VR adoption: price and setup complexity.

We identified the correct drivers, system tweaks, and settings necessary for easy out of the box setup of the Vive headset. Ane then worked with HTC to offer a Vive+ PC bundle for holiday 2016.

Our success with HTC led to a partnership deal with Oculus to provide Rift customers the same benefits of a tested and certified PC at a great price. In our final VR introduction of 2016 we launched one of the first VR enabled laptops at a very low price, opening VR to our many customers who prefer gaming notebooks to gaming desktops.

In the commercial space we have a full com-plement of Workstations that are VR Ready, the Z240, Z440, Z640 and Z840 systems which fea-ture NVIDIA Quadro P4000, P5000 and P6000 graphics. We also are offering the Zbook 17 G4 Mobile Workstation with NVIDIA P4000 and P5000 graphics. In the commercial desktop space we offer the EliteDesktop 800 G3 Tower with NVIDIA GTX 1080 graphics. We are seeing strong interest in all our commercial market seg-ments including Digital Media and Entertainment, AEC, Product Design, Training and Simulation, Healthcare and Education.

Six months ago we launched our OMEN X VR PC Pack, which is a full power, cord-free computer that a user can wear comfortably while playing in the VR world. We launched

this as a developer program, a somewhat unique move for HP, and sent seed units to many customers and developers in both the Consumer and Commercial mar-kets. Giving developers access to tomorrow’s hardware is allowing them to start devel-oping content today.

We are partnering with Microsoft to develop a VR headset that features higher resolution than the best headsets on the market today and inside out tracking for easy setup.

One aspect of HP’s true vision of tomorrow’s VR — imagine the combination of our VR back-pack and VR headset — easy setup, high resolu-tion, no cable ergonomics, unbounded tracking, and content that takes advantage of learnings from our developer seed program.

This is just is a taste of our VR work over the past 18 months. At HP we are excited to play a leading role in driving this fledgling industry to the mainstream and honored to help write the next chapter in Virtual Reality.

HP products already on the market

OMEN X VR PC Pack HP Z840 WorkstationOMEN X VR Desktop

Madhu Athreya is a Distinguished Technologist in HP Labs, where he leads development of Computer Vision, Deep Learning, Smart-Surfaces and Audio technologies.

Paul Martin is a Distinguished Technologist in the Workstation Global Business Unit, where he leads the AR and VR efforts.

Bob Campbell is a Distinguished Technologist in R&D in the Business Personal Systems Global Business Unit, where he leads a VR development in the Innovation and Experiences team.

John Ludwig is a product manager in the Personal Systems Global Business Unit, where he leads the VR and gaming efforts.

Mike Ho is an Engineering Program Manager at Taiwan Design Center, HP. Mike leads all the qualification work as program manager on VR.

Robert Centa is Personal Systems Senior Strategy Manager at HP. Responsible for developing strategy, market insights, com-petitive responses, and performance.


FEATURED ARTICLE

Inside HP’s Engine RoomMulti-disciplinary systemic innovations

HP Chief Engineer, Chandrakant Patel in conversation with Innovation Journal Editor-in-Chief, Mei Jiang



HP Chief Engineer, Chandrakant Patel in conver-sation with Innovation Journal Editor-in-Chief, Mei Jiang

The Innovation Journal’s Editor-in-Chief Mei Jiang recently had the op-portunity to sit down with HP’s Chief

Engineer and Senior Fellow, Chandrakant Patel, to discuss what it’s like to innovate at HP, and how HP is taking on Megatrends with breakthroughs in technology, and his inspiration for engineering amazing.

MEI: Chandrakant, thank you for taking time out of your busy schedule to lend your expert perspective to how HP inno-vates to address the Megatrends impacting our future. Have you always been driven to look for ways to solve the challenges of societies and the world around us?

CHANDRAKANT: Absolutely, I am always observing and learning how technology can deliver value by providing useful ser-vices. A decade ago, my late father bought an HP All-in-One (AIO) computer in India. He plugged a USB product called “Magic Jack” into the HP AIO, and was instantly in touch with his global community of friends and family through Internet telephony. He loved the HP user experience, and that he could blend these products to overcome

the challenges of communication across the globe. While the network connection was poor, the voice telephony rarely failed him and he was also able to enjoy patchy video conversations.

The value driven purchase — the savings in telephony as an example — paid back his computer in its lifetime. While my family and I lived in the United States, we could provide for him by taking turns to visit him in India

over the course of a year. We employed help in India, but our conduit for communications and taking care of his chores such as bills was all centered around the HP computer and his masterful solution.

MEI: How do you see Megatrends impact-ing your future and the ingenuity that will be required to overcome the challenges they present?

CHANDRAKANT: I picture myself a decade from now. Much like my father, l will buy an HP computing device because it uses sophisticated cameras and sensors to dis-cern my emotion and measure my key vital signs — oxygen saturation rate, respiratory rate, etc. My children, millennials, are there for me but are challenged by the mass ur-banization, traffic, and resource constraints - and cannot be at my home all the time.

The demographic changes — an aging population in the United States and health-care supply side constraints — have made the HP solution at home an invaluable ramp for telemedicine driven healthcare. Furthermore, the same HP computing de-vice also manages my utilities — power,

Technologies to make life better at home

HP Technical Capabilities

User experience

Machine learning, algorithms, controls

Machine-generated data management

Core engineering to build flexible,configurable devices with rich data streams


and water — and delivers savings in a re-source-constrained world.

I thank the foresight of HP leaders for studying the social, economic, and eco-logical Megatrends a decade earlier and

translating those trends into technolo-gies and solutions that provide value to customers.

MEI: What specific insights will HP have to enable this future you envision?

CHANDRAKANT: HP will recognize the home experience as a multi-disciplinary, systemic innovation that requires a set of technical capabilities.

In my home experience example, HP will imagine the technical capabilities as a stack, starting with core engineering to build flexible, configurable HP computing devices with rich sensing. Intelligence and rich user experience such as brain-computer inter-face, are built-in software using machine learning algorithms. As the algorithms im-prove, weekly in many cases, over-the-air updates even improve the logic in the com-puter! The computer hardware improves, and the entire three-year hardware update cycle becomes a thing of the past!

All of these technical capabilities will be built as part of the HP Engine Room.

MEI: Can you describe the concept of the HP Engine Room?

CHANDRAKANT: HP is akin to a powerful and elegant ship. On the bridge, the course of the company has been set by Megatrends and the solutions that will make lives better for everyone, everywhere. Down below, the multi-disciplinary engine room is ready, and organized, to amaze and propel us forward.

MEI: How will multi-disciplinary systemic innovation be leveraged across markets, solutions, and experiences?

CHANDRAKANT: While my future state ex-ample was around home experiences, the HP Engine Room allows for all solutions to share the same capabilities and attributes. HP 3D printers, for example, built with sev-eral engineering disciplines, will be flexible and configurable. Machine learning will be utilized to engineer materials at voxel scale by flexing various actuators in the printer. Data gathered from thousands of printers will deliver an “art to part” user experience for manufacturing based on learning from thousands of finished parts. And security will underpin everything.

For the engine room to be successful, we need to tap into the brilliant minds across HP — physicists, chemists, mechanical engineers, computer scientists. With that in mind, we are creating virtual communi-ties and affinity groups in key engineering fundamentals and technologies. These cross-company teams will enable HP to harness tomorrow’s technologies, and address any challenges and opportunities Megatrends offer.

HP Home Experiencedelivered by:

Haptic, brain-computer interface, immersive user experience

Machine learning algo-rithms that learn by observing the user through sophisticated cameras and sensors. Algorithms, by nature, are continually updated

Built on flexible, configu-rable computing system architecture with logic that can be updated in the field with new algorithms

Secure fromend-to-end

Chandrakant D. Patel is a distinguished Senior Fellow and Chief Engineer at HP. In 2014, he was inducted into the Silicon Valley Engineering Hall of Fame.

@joulespatel

Mei Jiang is Head of Pan HP Innovation Strategy. Her focus is on HP’s future growth, capitalizing on disruptive tech-nologies and business model innovation.

@MeiJiangHPMaker

HP’s Multi-Disciplinary Engine Room and the Exciting Course Ahead


How to influence purchases and win friends along the wayMillennials’ social media activities exceed Baby Boomers’ by 150 to 250%. What are you doing about it?by Vincent Brissot, Global Head of Channel Marketing, HP

The HP Social Media Center, part of HP’s reinvented dig-ital tools, is a reservoir of curated content that partners can publish to their own channels. It spans four key areas of focus: security, mobility, education, and healthcare. Partners can draw from this content to share relevant news and information through their LinkedIn, Twitter or Facebook, helping them connect and engage with their customers.

When you’re already looking at too few hours in the day to run your business, it can be daunting to try to maintain a cor-

porate Twitter feed, Facebook page and LinkedIn presence. The commitment to refreshing content can slide right off the company radar without fanfare. The HP Social Media Center in HP Sales Central has emerged as a power tool for helping partners generate vibrant, updated content that drives online sales and customer engagement.

Active presence on social channels is no longer merely a “nice to have.” Nine out of 10 buyers say online content has a moderate to major effect on purchasing decisions, according to a recent CMO Council report.

This is hardly surprising: The new connected customers are more informed and more available for online engagement than ever before. They can easily access all the information they need to move themselves at their own pace through the awareness and consideration cycles, and on to purchase. Today, about 80 million Millennials in the United States alone, spend roughly $600 billion. By 2020, their projected spending will grow to $1.4 trillion. They compare prices. They read reviews. They can decide for themselves what the most credible information sources are.

In a single sitting, your customer or prospect can call upon industry analysts, experts, product and service information, the opinions of peers and colleagues, customer videos, and more. B2B buy-ers report that 67% of purchase decisions have already been made before ever talking to a sales rep, according to “The Digital Evolution in B2B Marketing,” a study by the Corporate Executive Board. In addition, “62% of millennials say they are more likely to become a loyal customer if a brand engages with them on social network.”

Meeting this customer where they live means meeting them online, much of the time, and trading the one-way noise of a sales pitch for a conversational exchange. Social marketing works when you are providing useful and relevant in-formation tailored to their needs or interest. Customers are clearly influenced by companies

PARTNER CORNER

62%of Millennials become

loyal customer if brandengages them on a

social network

67%of B2B purchase decisionstake place before talking

to a sales rep.


who provide smart, useful information that is relevant to them on a regular, continuous basis.

We’ve been pleased to hear from numerous channel partners who have been using the con-tent in HP Social Media Center to establish, or re-invigorate, their presence in social channels. We hear stories about the return our partners have seen in increased engagement with customers as a result of leaning into Social Media Center. The new and more meaningful conversations with customers are inspiring interest in, and attention to, the essential role of social media channels in sales engagement. Below you’ll find examples of how two partners used Social Media Center to jumpstart their online engagement.

Social Studies

California Surveying & Drafting Supply

HP Social Media Center supports social selling strategies

“We hadn’t seen a return on social media, but that’s all changed since we engaged in HP’s social selling offer and started using the HP Social Media Center. We now have a whole new perspective on social marketing.”

— Lori Gandelman, Marketing Manager, California Surveying & Drafting Supply

California Surveying and Drafting Supply has been providing customers with the tools,

training, and support they need to succeed in the AEC and Geospatial industries since 1986.

With a small marketing team of three to support their business, CSDS needed a fea-sible and sustainable solution that would al-low them to deliver value to customers and prospects and generate demand for color printing within the industry.

Utilizing Marketing Development Funds (MDF) from HP, CSDS took advantage of a six-week lock-step course to dramatically overhaul their existing profiles and their approach to social marketing. With the structured program, Lori and her team completed weekly routines that helped develop their voice, cadence, and strategy behind their posts to social media.

CSDS is now sourcing content to address customer challenges, innovation opportunities, market trends, and other insights that will engage new prospects and current customers alike. Lori notes that while they are still in early stages and anticipate that the results will increase over time, they are already noticing an increase in their num-ber of followers across all platforms. So far there has been a 12% increase in LinkedIn followers and 8% increase in Twitter followers. Each time they post they gain new followers, and their en-gagement is growing every week.

Social Studies

Cannon IV

HP Social Media Center grows audience and online engagement

“The Social Media Center is wonderful as a tool for Cannon IV. What would usually be a time consuming, labor intensive chore, is now an effortless way to share meaningful, relevant content to our social networks.”

— Shaughn Harrigan, Marketing Communications Specialist, Cannon IV

At Cannon IV, a leading independent Managed Print Service (MPS) provider and reseller of imaging and printing solutions, improving the company’s social media presence was a top priority for the year. They wanted to get their customers to engage more, through their social

channels. The sales reps are knowledgeable on the products and the industry; their social me-dia activity makes this visible and apparent to prospective customers.

Before Cannon IV started using the HP Social Media Center, they were averaging fewer than 400 impressions per month. After using the tool for several months, they are seeing an average of 7,000 impressions per month, roughly 17x growth over the numbers they were seeing be-fore. They also now average over 150 profile visits per month and are acquiring new followers daily.

The marketing team has noted that, to their surprise, their sales representatives have also gotten involved. When sales team members see posts to social media, they start to engage with the content themselves. In doing so, they expand the reach of each post, giving Cannon IV access to networks they were not able to access before under a corporate account. The sales team amplifies the social media strategy implemented on a corporate level while also building visibility for themselves.

We invite all of our channel partners to use the HP Social Media Center, reachable at https://www.hpsalescentral.com

Vincent Brissot as Global Head of Channel Marketing, drives planning, development and execution of HP’s marketing initiatives — chan-nel marketing programs, Market Development Funds (MDF), campaigns and metrics.

@VincentBrissot8%+12%+

17x impressionsper month

150 avg. profilevisits per month

https://www.hpsalescentral.com


SUSTAINABILITY

Here’s a bright idea: use less energy!HP innovates to make our customers, products, supply chain, and ourselves more efficient

By Judy Glazer, Global Head of Sustainability and Product Compliance, HP; Nate Hurst, Chief Sustainability and Social Impact Officer, HP

In January 2017 the National Aeronautics and Space Administration (NASA) announced that in-dependent analyses conducted by NASA and the

National Oceanic and Atmospheric Administration (NOAA) show that 2016 was the warmest year on record globally and represented the third re-cord year in a row.

The release noted that the rise in tempera-ture is being driven primarily by increased carbon dioxide and other human-made greenhouse gas (GHG) emissions. According to the Environmental Protection Agency (EPA), the largest sources for GHG emissions in the U.S. are electricity produc-tion and energy use within industries.

Commercial and residential buildings account for a large share of electricity consumption for heating and to power lighting, appliances, and other technology equipment. Which is why so many companies, governments, and other in-stitutions are looking for more efficient ways to operate in order to lower their energy use, costs, and GHG emissions.

Sustainability = business success

At HP, we believe that efforts to reduce energy use and lower GHG emissions across our technology portfolio, operations, and supply chain are critical to our long-term business sustainability and our customers’ success.

We know that electricity consumption rep-resents approximately 70 percent of the GHG emissions associated with the use of our prod-ucts. So improving the energy efficiency of those

products can help reduce their environmental impact and lower our customers’ operating costs.

Product energy efficiency is a critically im-portant parameter that drives HP’s research and development activities and supports our Design for the Environment (DfE) program. Founded in 1992, our DfE program guides every aspect of product design and development, including ef-forts to reduce power consumption.

The efforts have certainly paid off. In fact, since 2010, on average we have reduced the energy consumption of our personal system portfolio by 25 percent*, our HP LaserJet portfolio by 56 per-cent*, and our HP inkjet portfolio by 20 percent*.

Delivering an innovative product portfolio

And we continue to improve the energy efficiency of our product portfolio, without making tradeoffs

on the design, quality, performance, or reliability our customers demand.

The HP Elite Slice is a great example of those efforts. Introduced in 2016 for customers look-ing for a compact yet powerful desktop solution, this product is smaller in size compared to older ultra-slim desktop towers — and consumes 50 percent less energy than a comparable small form factor desktop*.

Similarly, the new HP Z2 Mini G3 Workstation is a thinner and lighter system than traditional small form factor workstations and desktops — and it too is more energy efficient. Designed for com-puter aided design professionals, this system is over 50 percent smaller and up to 71 percent more energy efficient than the HP Z240 SFF Workstation and up to 50 percent more ener-gy efficient than the HP EliteDesk 800 G2 SFF*.

Raising the bar on energy efficiencySince 2010, HP has reduced energy consumption of our LaserJet portfolio by 56% on average*

1984 HP LaserJet II2008 HP LaserJet

P10061993 HP LaserJet 4p2016 HP LaserJet

Pro M201dw

Annual energycost: $56



Annual energycost: <$1

Used 585 kWh/year

Used 27 kWh/year

Used 100 kWh/year

Used 10 kWh/year

Printed 8 ppm Printed 17 ppmPrinted 12 ppm Printed 26 ppm

Instant-ontechnology

Auto-on/Auto-offEnergy efficient tonerAuto duplexing


Our design teams bring the same innovative spirit to improving the efficiency of our printing products.

HP PageWide Technology represents one of those innovations — delivering groundbreaking improvements in the materials and energy ef-ficiency of business, large-for-mat, and web press printers. At the core of this technology is a page-width print head, which remains stationary while print-ing and prints entire pages in a single pass. According to a third-party analysis, business printers using this technology use up to 71 percent less energy than comparable laser printers*.

We also extend energy ef-ficiency with our service-based solutions, such as Managed Print Services, which is designed to help customers optimize, manage, and improve their printer fleets and digital workflows. This solution also reduces print-ing-related energy usage by up to 40 percent*, while decreasing imaging and printing costs by up to 30 percent*.

Setting industry standards

The success of almost any business strategy relies on the input of key stakeholders. And our energy efficiency work is no exception.

That’s why we engage with industry bodies, governmental organizations, customers, sup-pliers, and public policy makers to help develop, contribute to, and advocate for standards that promote sustainability and energy efficiencies.

For example, our product stewardship and R&D personnel have partnered with the EPA on its ENERGY STAR® certification program from its inception to develop program requirements for new products and to ensure that the program requirements reflect the evolution of technology.

We also are a member of the working group developing eco-label criteria to reduce personal systems-related GHG emissions as part of the Institute of Electrical and Electronics Engineers 1680.1 standard for computers and displays. And we support many third-party eco-label certification standards that recognize

environmentally-preferable products, including Blue Angel, China State Environmental Protection Administration, EPEAT®, and Japan PC Green Label.

Today, our personal systems portfolio in-cludes more products independently certified to

ENERGY STAR and EPEAT than any other major manufacturer.

In addition, we were one of the IT companies to take an active role in working with nonprofit environmental and consumer groups, utilities, and the California Energy Commission to help shape the newly adopted energy efficiency standards for computers and monitors sold in the state of California. According to the Commission, these mandatory state standards, the first of their kind in the U.S., could save California consumers an estimated $373 million annually.

Driving energy efficiency across the Enterprise

While our products account for the majority of our carbon footprint, we also take action to improve energy efficiencies across our op-erations and supply chain.

For example, we incorporate resource conser-vation into our day-to-day operations and new construction guidelines to help drive progress. One innovation was the implementation of a smart building project in Houston, Texas, in which we integrated fault detection and diagnostics software with the existing building automation system to identify equipment operating inef-ficiently and alert the maintenance team. The

result of this work will be an estimated savings of 1.2 million kWh of energy per year.

We also work to shift to less GHG-intensive energy sources. This is reflected in a pledge we made in 2016 to achieve 100 percent renewable electricity usage in our global operations. And

it is supported by a new com-mitment we made in February 2017 to reduce the GHG emis-sions from our global opera-tions by 25 percent by 2025, compared to 2015 levels.

Within our supply chain, we partner with BSR, WWF China, and World Resources Institute, to bring the Energy Efficiency Program to suppliers in China and Southeast Asia. The pro-gram promotes energy effi-ciency initiatives and enables suppliers to share best practices for achieving energy efficiency

improvements. The program has already helped more than 200 supplier sites cumulatively save more than 500 million kWh of electricity and an estimated $65 million.

At HP, we believe that our actions can pos-itively impact how we, our customers, and our partners do business. Through the efforts of our employees and partners, we are reinventing the way that our products work and our operations and supply chain are run to be more energy efficient — and ultimately — create a more sus-tainable world.

*Additional substantiation details available at www.hp.com/go/journal_footnotes

Judy Glazer is Global Head of Sustainability and Product Compliance at HP, responsible for HP’s sustainability policy and programs, social innovation projects, and product and supply chain sustainability management and compliance.

Nate Hurst is the Chief Sustainability and Social Impact Officer at HP. He has 20 years of professional experience in environmental sustainability and social innovation working in the private, public, and non-profit sectors.

@nathanehurst

HP is innovating to make its personal systems smaller and more energy efficient, introducing products like the HP Elite Slice, which enables users to streamline their desktops and use less energy.

http://www.hp.com/go/journal_footnotes

http://www.hp.com/go/journal_footnotes


INNOVATION SPOTLIGHT

Reinventing the classroomHP and Yale team up to create a Blended Reality future

Take a moment to wrap your mind around these Yale students’ astonishing projects in blended reality using a range of HP

technologies, including Sprout by HP.See resin sculptures of very large (think

meteors and planets) and very small (think microscopic particles) collisions, which pro-duce new elements and forces at vastly dif-ferent scales. Generating 3D printed artifacts from digitally simulated material collisions, the articles can then be scanned and new simula-tions created, transforming physical objects to digital and back again.

The MindDesign tool, a CAD digital plug-in, and physical interactive interface, allows users to fabricate design ideas directly from their imagination. Users will be able to gen-erate 3D models of their emotional reactions using sensor headsets and custom software.

Experience the visual, acoustic, and tactile qualities of a multi-unit all-gender prototype bathroom.

Create sculptures of rare and extinct birds for a bird museum from taxidermied birds us-ing 3D scanning.

These four projects, plus several others, are the result of a groundbreaking collabo-ration between HP and Yale over the past six months, part of an effort to explore the fron-tiers of innovation in blended reality.

Blended reality for next-gen classrooms

Professors and students from a variety of campus teams, including the Yale College, Peabody Museum of Natural History, School of Art, School of Architecture, School of Drama, Department of Comparative Literature and Digital Media Center for the Arts, are using Sprout Pros, 3D printing, augmented reality, and virtual reality to test use cases for blend-ed reality in classrooms, exhibit halls, and research labs.

The applied research partnership with Yale University, headed by John C. Eberhart, School

of Architecture faculty, highlights opportunities for HP’s thought leadership in higher educa-tion, linking our technology for blended real-ity with next-generation teaching, research, and learning.

“The partnership with HP empowers a creative and energized cross-disciplinary group of Yale faculty and students who are exploring their worlds in new and exciting ways.”

— Randall Rode, Information Technology Services, Yale University

HP’s most recent collaboration with Yale began in November of 2016 and will contin-ue through October 2017, after which HP and

Yale will publish a monograph titled “Making the Future: 3D in Academe” to be co-authored by HP’s Gus Schmedlen, VP of Worldwide Education at HP and John Eberhart, principle investigator of Yale University.

“The HP Yale Blended Reality research program

Utilizing HP Sprout for learning

3D sculpture of rare bird 3D print from 3D scan (Yale University)


explores the frontiers of VR, AR and 3D in higher education at a world top 10 university,” shared Schmedlen. “We are very encouraged by the early progress on the instructional and research innovations and look forward to pub-lishing the results this fall.”

This partnership underscores HP’s continu-ing efforts to maximize learning outcomes, with a focus on planning, leadership, and total access to content for always-on, always-con-nected teaching, research, and learning.

Strengthening HP’s education brand

The project aims to explore how Yale faculty, researchers, and student use blended reality to push the frontiers of STEM and the human-ities. It’s one of the ways HP invests in bleeding edge technology for classrooms, building a brand — especially for workstations, PC pro-curement partnerships, and immersive com-puting — on campuses while we also seek deep customer insights at a world top 10 university.

Aiming for deep customer insights through projects at Yale is natural, given long-stand-ing and mutually beneficial relationships be-tween HP and the United States’ third-oldest university. HP CMO Antonio Lucio has served on the advisory board for Yale’s Center for Customer Insights and is slated to speak at Yale in mid-April.

Doug Warner, VP and Global Head of Tech Vision and Strategy at HP, was also at Yale recently, giving two talks to packed audienc-es for Yale Information Technology Services (ITS) on the topic future trends and the spirit of disruptive innovation. Doug was honored to be the guest lecturer at the Branford College Tea, a very special tradition at Yale, and spent the entire day on campus engaging with Yale faculty, staff, and students; talking and plan-ning with Yale’s Education Industry Solutions team on the theme of Classroom of the Future.

Sprout Pros at Yale

HP’s signature Classroom of the Future and Campus of the Future are two efforts to ex-plore possible uses of blended reality tech-nology across AR, VR, and 3D printing. Louis

Kim, Vice President Advanced Platforms Group at HP, leads efforts for Immersive Computing and HP’s Home of the Future, contributed five Sprout Pros for Yale students to conduct the experimental projects now being carried out by students and professors of art, architecture, neurology, and more.

HP and Yale will be publishing the final re-sults of the projects in October 2017 at the EDUCAUSE Higher Education conference in Philadelphia. That report will be printed on an HP Indigo digital press, of course.

HP is involved with many other education initiatives and partnerships as well, such as Reinvent the Classroom, a joint program with Microsoft that includes Digital Promise Global and its network of Learning Studios for stu-dent-centered, experiential learning. Learning Studios in 60 schools around the world sup-port advanced blended learning, internation-al collaboration, and the maker movement in education.

The importance of education can hardly be overstated — education is the single most important determining factor in human, social, and economic development, including gender equality, life expectancy, maternal deaths, and combating disease.

HP’s commitment to education goes be-yond market share. Educations is linked to vi-tal human rights worldwide. Working closely with leading education institutions around the globe, HP is bringing learning into the digital age, empowering the students of today and tomorrow, and reinventing education as we know it.

To learn more about this story, go to http://blendedre-ality.yale.edu/

Gus Schmedlen, Vice President of Worldwide Education at HP, directs HP’s education strategy, solution development, marketing and channels.

@Gus_Education

Randall Rode, Director of Campus IT Partner Relationship and Development, Information Technology Services, Yale University.

@rodeworks

HP Doug Warner presenting to Yale Information Technology Services team

http://blendedreality.yale.edu/

http://blendedreality.yale.edu/


Energy for everyoneBy Chandrakant D. Patel, HP Chief Engineer and Senior Fellow, HP; Anna Tang, Executive Assistant and Coordinator, HP Affinity Groups and Virtual Communities, HP

This is the first article in a new series entitled “Technologies for Everyone.” The series will share a subset of technical and engineering fundamental courseware available on “Brain Candy” — HP’s internal branded and curated learning platform.

The 21st century innovations — driv-en by social, economic and ecological Megatrends — unite physical and digital

systems to drive efficiency and conserve re-sources. As discussed in the ‘Inside the Engine Room’ article, these innovations are systemic and are built with multiple engineering disci-plines and technologies. HP examples include 2D presses such as Indigo and HP Page Wide Web Press, 3D print engines, management of large number of client devices, and workplace and healthcare of tomorrow initiatives. The tech-nology stack needed for these innovations starts with the use of multiple engineering disciplines to build flexible and configurable devices. We then build on top of it with smart layers such as machine learning and autonomous control. The entire solution is supported by end-to-end security.

Success in this multidisciplinary stack requires depth in at least one discipline, and breadth in a range of disciplines and technol-ogies. And given the scale of the opportuni-ty space, all of HP, not just engineers, must come together to contribute to these exciting systemic innovations.

The “Technologies for Everyone” series, created on Brain Candy, is motivated by the need to make fundamental technical disciplines readily available to everyone at HP. Employees interested in expanding their breadth and depth of knowledge can easily tap into this resource and find themselves immersed in a wealth of disciplines. Featured in this series is a compila-tion of introductory courses broken down into

several modules. Our first course, “Energy for Everyone,” taught by Chandrakant Patel, HP’s Chief Engineer and Senior Fellow, is on the fun-damental understanding of energy from a 1st and 2nd law of thermodynamics perspective. This course is designed to explain the impor-tance of energy and sustainability in the HP portfolio.

The “Technologies for Everyone” series provide a holistic perspective of the subject. “Energy for Everyone” takes a big picture view by considering both the supply and demand side. The supply side is the pool of available energy. The demand side consists of the avail-able energy used by the physical ecosystem and the IT ecosystem. This view provides us great insight. As an example, large scale IT data centers draw roughly about 1-20 megawatts of power. A megawatt can power approximately one thousand US homes. Assume that US has 5000 data centers at an average power of 5 megawatts. The total power needed by these 5,000-data center is 25 gigawatts. 25 gigawatts are roughly equal to the power generated by 25 nuclear power plants!

Now consider the growth opportunities in India where the “Digital India” initiative, launched

by India’s Prime Minister Narendra Modi, is fo-cused on connecting the 1.2 billion people in the country. Scaling the US data center model suggests that India would need to set aside 100 gigawatts of supply side to power the data cen-ters necessary to connect the country’s entire population, but the supply side power genera-tion in India is about 300 gigawatts. Clearly, data centers cannot take up one third of the supply side. Therefore, the current US deployment model will not work for India. This is an oppor-tunity to create a new deployment model with HP’s portfolio of end-point devices.

This is a great example of the kind of knowledge being shared and problem solving discussions being had in the “Technology for Everyone” courses.

An HP Labs director once opined, “If only HP knows what HP knows.” Indeed, there is great wealth of knowledge in HP’s multidisciplinary engine room. And the HP technical contributors are the faculty. This article serves as a call to join the learn, teach, and guide movement by creat-ing content on Brain Candy in the “Technology for Everyone” series.

To learn more about this course or share ideas for future courses please contact Anna Tag at [email protected].

Chandrakant D. Patel is a distinguished Senior Fellow and Chief Engineer at HP. In 2014, he was inducted into the Silicon Valley Engineering Hall of Fame.

@joulespatel

Anna Tang is an executive assistant to the Chief Engineer Office. She helps drive technical community programs. She re-ceived her Bachelors of Art in Psychology from University of California, Los Angeles.

TECHNOLOGIES FOR EVERYONE

mailto:anna.tang%40hp.com?subject=


Colorful side of innovation

HP’s Color Materials Finishes (CMF) Designer, Tiffany Chu, shares how she finds visual trends and inspiration everywhere from her travels to her kitchen. Learn how this Maker is crafting in-novative designs for HP.

What is your favorite part about working at HP?

I’ve been at HP for almost 5 years, and every day is like a new day because there are dif-ferent challenges, yet also opportunities to create something new. I work on a wide range of projects — everything from consumer lap-tops to speakers, headphones, and tablets. I’m constantly learning.

I also feel empowered to bring new ideas to the table. My managers always encour-age me to share my thoughts on concept and design possibilities, reminding me that anything is possible.

What projects have you worked on recently?

I am responsible for creating and developing HP’s CMF strategy for the entire HP portfo-lio, including creating the color palette. The challenge is to use color palettes to segment each product line from entry to high-end, while making sure that the products have consistent look and feel for the HP family.

A good example is the colorful and playful HP Pavilion Laptop. I took inspiration from the sports industry and in particular, tennis shoes. I created a pattern with intricate de-tails that created a 3-dimensional effect on the Pavilion keyboard deck.

HP Spectre is another exciting project I worked on. I found my color and materials inspiration everywhere from the jewelry in-dustry to automobile and home décor. Being able to bring craftsmanship and authenticity to the product is my goal. During my research, I discovered copper was a trending color. The challenge was to find the perfect color hue for the copper hinges, keeping in mind the contrast with the dark silver body. The color combination makes the Spectre stand out from the competition and pushes the pre-mium laptop to the next level.

What do you enjoy about the design process?

Design for me is part of life - it expands my senses because I need to be very sensitive to early trends and use the world around me as inspiration. Also, it’s a process that allows me to think outside of the box while ensuring creativity is executed into mass production. I constantly find and research the coolest trends from other industry such as high fashion, jewelry design, furniture,

architecture, and food. I attend various de-sign show such as the annual Milan Furniture Fair, Germany’s International Trade Fair for Textiles and Nonwovens, ICFF ¬– a high-end luxury furniture fair in New York City – and The Color Workshop in UK, to name a few. Finding inspiration from other industries helps me to expand my imagination and creativity.

Once I uncover the latest trends in colors, materials, and lifestyle, I translate them into HP’s design language, and incorporate them into HP’s products. That is what excites me the most in my role.

Where do you find inspiration for your designs?

I gather inspiration from daily life. Food inspires me. The taste, texture, color, smell, sounds and experience of food are my inspiration for design. Like a recipe, a flavorful design is the right mixture of ingredients, like materials ex-perience, color stories, cultural research, and trends insights. Inviting close friends over to my place and sharing the food I make with them is rewarding. Good food and great company creates the best moments in life.

I love to travel too. Whenever I visit a new place, I gather inspiration from the city’s peo-ple, its stores and the overall atmosphere. The entire holistic experience of traveling inspires me to bring a fresh look and feel to my designs.

What’s the best advice you’ve received?

My parents told me, “find something you love to do and be happy doing it” and “keep learn-ing and stay hungry for more knowledge.” And that is exactly what I’ve done at HP.

MAKER SPOTLIGHT


Investing in a Virtual Reality futureHP partners with the Venture Reality Fund

If the 80’s gave rise to the computing plat-form, the 90’s the communication platform, and the early 00’s the information plat-

form, then we are certainly at the dawn of an immersive and ubiquitously-connected expe-rience platform that will enhance our Blended Reality world. In the same way PCs, mobile phones and the Internet helped to usher in those other eras, a new wave of augment-ed reality and virtual reality (AR/VR) solutions are doing the same for our immersive experience future.

With Goldman Sachs es-timating the market for AR/VR products and services are expected to grow to more than $80 billion by 2025, the opportunity for established players and new startups is immense. As we discussed in this issues Virtual Reality comes of age article, HP sees a huge opportunity for both consumer and com-mercial VR solutions. From best-in-class gaming platforms, to mobile VR solutions, head-mounted displays, appli-cations, services, and a new breed of content distribution platforms, HP envisions a broad

ecosystem of partners to make AR/VR a main-stream reality.

To succeed in this fast-paced market, part-nership and investment are a must. That’s why AR and VR startups experienced a surge in investments this past year — $1.8B invested in 2016 — the largest year in funding to date.

In this spirit, HP Tech Ventures has part-nered with the Venture Reality Fund, already

established itself as a leading venture fund focused on investing in early-stage start-ups that are developing the infrastructure, tools, platforms, content, and apps for the

fast-growing AR/VR ecosystem. Working with the Venture Reality Fund, HP gets unique insights to AR/VR market dynamics and ear-ly access to best-in class AR/VR solutions that define new innovations and augment existing efforts in this space. With a focus on commercial applications that align to HP target markets — Office, Retail, Healthcare, Manufacturing and Education — participat-

ing in this fund allows HP to scale and offer new solutions quickly to its customer base. In turn, Venture Reality Fund portfolio companies benefit from HP’s increasing exper-tise in the AR/VR landscape, global footprint, and go-to-market strategies.

With a combination of home-grown AR/VR solu-tions and smart investment opportunities, HP is posi-tioning itself for long-term success in this rapidly grow-ing market. By fusing our physical and digital worlds,

AR and VR help to deliver on HP’s Blended Reality vision — enabling expression at the speed of thought to enhance user experiences and enrich lives.

$1099*

1Q16

$150

1Q15

$150

2Q15

$185

3Q15

$274

4Q15

$209

2Q16

$182

3Q16

$345

4Q16

AR/VR quarterly investment activity(in thousands of dollars; • = number of deals)

37

22

40

51

48

34

46 43

Source: CB Insights; *Includes $793M MagicLeap Series C

MARKET WATCH


Find out what awards HP’s leaders recently wonHP The Daily Inc. News

An attorney who matters: Kim Rivera

Kim Rivera HP Chief Legal Officer

HP Chief Legal Officer and General Counsel Kim Rivera has been recognized by the Ethisphere Institute as a 2016 Attorney Who Matters. The Ethisphere Institute defines and

advances the standards of ethical business practices that fuel corporate character, market-place trust, and business success using da-ta-driven insights.

The Attorneys Who Matter raise the bar for ethical behavior in their industries, with

commendable achievements in public service, legal community engagement, and academic involvement.

A PR chief to watch: Karen Kahn

Karen Kahn HP Chief Communication

Officer

The Holmes Report chooses 15 people from the marketing communications and public relations worlds who are poised to make waves in 2017. This year the Holmes Report named Karen

Kahn, our global head of Communications and PR, to its list.

The publication praised her communi-cations strategy in 2016, noting that Karen quickly changed HP’s primary PR firm, and her bold moves could contribute to the company restoring long-term growth.

A “guy who gets it”: Antonio Lucio

Antonio Lucio HP Chief Marketing

Officer

Gender equality is still a work in progress, but change is happening.

Guys Who Get It Awards recognize the men who stand up and step out for gender partnership in their or-ganization. These cou-

rageous men in leadership care about hiring the best people for the job, treating them fairly, and paying them equally. Gender balance helps companies earn higher profits, drive innovation, increase customer satisfaction, and boost em-ployee engagement.

This year, Chief Marketing Officer Antonio Lucio was among six men honored with a Guys Who Get It Award by the Institute for Women’s Leadership.

CRN recognizes HP’s channel leaders

Three HP employees earned spots in CRN’s 2017 Channel Chiefs list—congrats to Stephanie Dismore, Thomas Jensen and Vincent Brissot

HP had three repeat honorees among CRN’s 2017 Channel Chiefs list. CRN’s editorial staff honored these HP leaders for their profes-sional achievements, standing in the industry, dedication to the channel partner communi-ty, and strategies for driving future growth and innovation. The CRN Channel Chiefs list is published once year and used as a guide to who’s who in the channel.

Congratulat ions to: Stephanie Dismore, Americas Commercial Channel Sales; Thomas Jensen, Global Channel Sales; Vincent Brissot, Global Channel Marketing and Operations.

The publication also put Stephanie and Vincent on the list of 50 Most Influential Channel.

HP channel leaders (Left to right: Stephanie Dismore, Americas Commercial Channel Sales, HP; Thomas Jensen, Global Channel Sales, HP; Vincent Brissot, Global Channel Marketing and Operations, HP)

NEWS


Source: Investor’s Business DailyLearn more at http://bit.ly/ij-6_3D-news-01

Computer giant HP joined the effort in May, introducing its first 3D printers, the HP Jet Fusion 3200 and Jet Fusion 4200 printers.

3D Printing Taps 4th Industrial Revolution; HP Discusses Big Ambitions

Nike’s Superfly Flyknit track shoes, developed for Olympic sprinter Allyson Felix, have unique spike soles made possible by 3D print manufacturing. (Nike)

Last year, HP finally introduced its Multi Jet Fusion (MJF) 3D printing technology to the market. With it, HP promised the ability to produce end parts with quality and efficiency unmatched by other additive manufacturing (AM) processes on the market.

JABIL Flexes 3D Printing for Manufacturing with HP’s Multi Jet Fusion

Source: Engineering.comLearn more at http://bit.ly/ij-6_3d-news-02

Jabil’s custom-designed industrial print rack for 3D printing tooling and fixtures. (Image courtesy of Jabil.)

Source: Advertising AgeLearn more at http://bit.ly/ij-6_prntr-news-02

At a time when hacking dominates much of the news, HP is turning to Mr. Robot himself to highlight its new security platform designed to protect business printers.

Creepy Christian Slater Hacks Your Printer in HP’s ‘Wolf’ Campaign

TODAY continues “Freebie February” with a whole week of exciting giveaways. Sheinelle Jones and guest co-host Kimberly Schlapman distribute 75 HP Sprocket pocket-size printers to lucky fans on the plaza. Find out how you can win, too!

See lucky TODAY fans get HP Sprocket printers on the plaza

Source: NBC’s Today ShowLearn more at http://bit.ly/ij-6_prntr-news-01

Source: CRNLearn more at http://bit.ly/ij-6_ps-news-01

HP upgraded its all-in-one computer and desktop 3-D scanning line, Sprout, with its new second-generation Sprout Pro.

HP Sprout Creator Demos Second-Gen HP Sprout Pro

Last year, HP finally introduced its Multi Jet Fusion (MJF) 3D printing technology to the market. With it, HP promised the ability to produce end parts with quality and efficiency unmatched by other additive manufacturing (AM) processes on the market.

The Best of CES 2017: HP EliteBook x360 & HP Sprout Pro

Source: PC MagazineLearn more at http://bit.ly/ij-6_ps-news-02

http://bit.ly/ij-6_3D-news-01

http://bit.ly/ij4news2

http://bit.ly/ij-6_3d-news-02


http://bit.ly/ij-6_prntr-news-02


http://bit.ly/ij-6_prntr-news-01


http://bit.ly/ij-6_ps-news-01

http://bit.ly/ij-6_ps-news-02



Meet amazing HP talentHow does sustainability inspire your work?

The circular economy is this century’s Galileo moment. The tradi-tional linear economic model of taking raw materials from the earth, making and consuming “stuff,” and then throwing it away is clearly no longer sustainable. With a growing global population, we need to think creatively about developing customer value, while reducing the amount of stuff we consume. By working collaboratively with suppliers, channel partners, and customers, we are inspiring others to become sustainability heroes — developing service models and closed material loops, reducing waste, and creating added value.

Kirstie McIntyreDirector, Sustainability and Compliance Operations, Supply Chain Operations, HP

Sustainability is about operating our company in a manner that con-tributes to the greater good of people and planet, while making a profit. I’m inspired by the opportunity to focus on and advance our mission to respect human rights around the world — in our operations and by influencing suppliers through our business relationships. This work is consistent with HP’s core values: to make a difference in the world and the communities where we operate.

Jay CelorieHuman Rights Office Lead, Sustainability, HP

Our corporate vision of “making life better for everyone, everywhere,” is clearly reflected in our various sustainability programs in India, which are designed to engage and empower the communities in which HP operates through community contributions, philanthrop-ic partnerships, and programs that tackle major social challenges. We strive to balance our business imperatives with our commitment towards society by adopting a planned and phased approach to sustainable development goals that brings our CSR vision to life.

Ashish SahayHead of Corporate Social Responsibility (CSR), HP India

Growing up in a farming family in Iowa, my grandmother was a huge mentor for me. She ran her farm in a sustainable way — using resources wisely and focusing on healthy ways to solve problems. HP has given me a fantastic opportunity to combine my passion for sustainability with my career. In fact, sustainability is my job. In my role, I’m working to set strategies and tactical plans that will help us achieve our corporate goals, while creating a healthy and sustainable workplace for all of our employees everywhere.

Mary CurtissGlobal Head of Energy and Sustainability, Corporate Real Estate and Workplace Services, HP

COMMUNITY VOICE


Jennifer Reece joined HP 19 years ago as a manu-facturing development engineer in the Enterprise Storage Division, then worked in the Inkjet Printer Division as a reliability engineer and quality program manager. Today she leads several of HP’s worldwide materials environmental policy and compliance pro-grams — helping to continue the company’s long-term commitment to sustainable product design.

What are your focus areas?

There are three main areas I’m responsible for. The first is setting the sustainable materi-als strategy for HP, which includes eliminating substances of concern and partnering with ex-ternal stakeholders to set materials standards and find alternatives to those substances of concern. I also manage the disclosure process for substances that are in our products to meet governmental regulations and market access requirements. And I focus on ensuring that our paper and paper-based product packaging are responsibly sourced, as we drive towards our goal of zero deforestation by 2020.

Why do you like working at HP?

I love that from the beginning HP focused not just on business, but also on the betterment of society by developing programs, technologies, and best-in-class practices that address soci-etal and environmental issues. For example, we began proactively removing substances of

concern from our products in the early 1990s, long before regulators called for it.

In my job, I feel like I’m carrying on the tra-dition that Bill Hewlett and David Packard es-tablished of “doing the right thing” by HP, our customers, and society. I believe I’m having a positive impact. And I work with great people who feel the same way.

Why is sustainability important to you?

I first became interested in environmental issues in college when I began to notice the wasteful-ness of our society and the carelessness with which we treated the environment. So for a senior project, I wrote a paper, called “Local Solutions to Global Environmental Problems,” that outlined how people can make a difference at a local level, like petitioning their town govern-ments to increase their recycling infrastructures. I even got my parents to switch from paper to cloth napkins by explaining how they could re-duce their impact and save money.

Now that I have children, I think about what type of world we are leaving the next generation. Having a job that allows me to make a differ-ence is why I’m so passionate about my work.

What accomplishment are you most proud of?

I’m most proud of the work I did partnering with one of my teammates, Elena Bliemel, to develop HP’s zero deforestation goal that was announced in June 2016. We’ve committed to ensure that all HP brand paper and paper-based product packaging will be derived from certified and recycled sources by 2020. This commitment illustrates HP’s ongoing efforts to source and use materials responsibly across all our products, papers, and packaging.

Jennifer Reece Materials Program Manager, Sustainability and Product Compliance, HP

In the next issue:

The future of printingIn the next issue, it is time to explore the next dimension of printing as manufacturing moves from 2D to 3D and soon shape-shifting 4D printing. The Journal will go in-depth to see how HP and its ecosystem of printing partners and customers are revolutionizing manufacturing. Then go behind the scenes at the Shell Eco-Marathon to witness global student teams design, build, test, and drive ultra-energy-efficient vehicles.

EMPLOYEE PROFILE

©2017 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

March 2017 This publication was printed using an HP Indigo 10000 Digital Press.

Innovation Journal · Issue 6 Spring 2017 - hp.com · Page 22 Global trends shaping our future. 2...

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