Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic...

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Innovation, Inspiration, and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg

Transcript of Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic...

Page 1: Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg. What I do defines the

Innovation, Inspiration, and Future Technologies:Artistic (Film) Projects

Febiofest

Industry Days

Claudia Schnugg

Page 2: Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg. What I do defines the

What I dodefines the perspective on the projects presented today

• Artist-in-residence programs (in corporate & scientificorganizations)

• Desgin, guide, mentor collaboration of artists, scientistsand engineers

• Development of Art|Tech|Sci strategies

• Mentoring of and research in longterm art-sciencecollaborations

• Background in social & economic sciences and management experience

• Working with numerous Residency programs

Research on how to integrate the arts in companies?

Innovation management & creativity studies

Media arts, new technologies & innovation

Research on individual, social and organizational processesof art-science collaboration (e.g., potential for creativity, sensemaking processes, innovation, liminality)

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Why bother?

• As a scientist?

• As an artist?

• As an institution?

Access to interdisciplinary collaboration & skill development

Openness, new perspectives, cross disciplinary boarders

Experimentation with new technologies, results, approaches

Proof of concept, (tangible) prototypes

Imagination, sparks ideas

Networking & knowledge sharing

Contextualization in society, culture, political situation, ethical implications

Communication, competence & truly reach out to people & society

New approach to the own work (sensory experience, not only intellectual discussion)

What happens can also be explained by societal mechanisms, e.g.:

Creates liminal spaces (anthropological concept, Van Gennep 1909, Turner 1966)

Shift in sensemaking (organizational concept, Weick 1979)

Storytelling (knowledge management, learning theory, psychology)

Empirical aesthetics, aesthetic & sensory experience, (psychological and philosophical concepts)

Artscience approaches also point to improved creativity (Root-Bernstein, 2001)

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Art | Tech Collaboration Aims

• Of major importance for corporations

• e.g. Autodesk Pier9, PAIR Xerox PARC, Nokia Bell Labs

• Imagination, importance for development of applications

• Innovation, creativity, crazy ideas and date to take a step

• Artistic research in technical fields

• Enhance engineers’ perspective

• Communication with customers, presentation of possibilities

• Product and project development

• Recontextualization of well-known methods or products

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Minority Report

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Emerging Technologies

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Page 8: Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg. What I do defines the

An illustrated story &robotic development

The Wandering Artist – Sarah Petkus

Page 9: Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg. What I do defines the

https://www.youtube.com/watch?v=V3WFruAbw8I&t=68s

Page 10: Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg. What I do defines the

Sarah Petkushttps://www.youtube.com/watch?v=UKxakybsXRI&index=19&t=0s&list=PLRPVRMPHJboZy1-K3gu-QueZODA3aYof_

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Experimentation and Contextualization

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Contextualization and Affection

Lucy McRae: Swallowable Perfume

Lucy McRae: Future Day Spa

• Sensory Experience

• Imagination

• Research Direction

• Exploration of Technologies

Page 13: Innovation, Inspiration, and Future Technologies: Artistic ... · and Future Technologies: Artistic (Film) Projects Febiofest Industry Days Claudia Schnugg. What I do defines the

A commercial

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What happened?

2 mio views within first 48 hours

• News on CNN

• Pharmaceutical & cosmetic companies

• Heartfelt letters

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Lucy McRae: Swallowable Perfume

https://youtu.be/kSUrKWTYF6g

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An installation &experiment

Future Day Spa – Lucy McRae

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Lucy McRae: Future Day Spahttps://vimeo.com/178928895

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What happened?

Bodily reactions already long under research, but what are the psychological effects?

• New experiences

• Relaxation

• Embrace

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An imaginary institute –an artistic short film

The Institute of Isolation– Lucy McRae

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https://vimeo.com/171383148 https://www.youtube.com/watch?v=KkkQ46CBCac&t=4s

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Lucy McRae: The Insitute of Isolation

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Imagination and Storytelling

• Imagining future developments based on recent research

• Imagining societal and cultural implications

• Connecting different fields of research by development of stories

• Reaching out to a broader audience

• Raising ethical questions

• Contextualization of research

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