Innovation in Retail Caliber Network event...7/2/2017 1 Innovation in retail: The store & so much...
Transcript of Innovation in Retail Caliber Network event...7/2/2017 1 Innovation in retail: The store & so much...
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Innovation in retail: The store & so much more
Innovation in Retail
Caliber Network event
Kitty Koelemeijer
Arnhem, 30 June 2017
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Good old times:
location=differentiation
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“If you build it,
they will come”
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Amazon strategic growth model
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The silent revolution of online search
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Passengers shopping areas
Platforms
disrupt
existing
platforms
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(Evans & Schmalensee 2016)
Platforms disrupt existing platforms
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The future of franchise
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Share online purchases US
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High margin, high traffic items
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3,60%
4,35%
5,45%
5,88%
6,34%
8,95%
15,77%
Hypermarket
Supermarket
Convenience
Drug
Cash and…
Discounter
Online
Compound Annual Growth Rate 2016-2021
Source: Kantar Retail
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2,36%
2,83%
5,49%
7,96%
8,11%
17,63%
Carrefour
Tesco
Auchan
Aldi
Schwarz…
Amazon.com
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Source: Deloitte 2016
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…has major consequences for profitability
Increase of online shareMajor supermarketchain, marketshare approx. 30%
online share from 1% to 14%
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Spend & Loyalty @Tesco
Defend marketshare through online offering
2.04x
2.98x
4%Customer Count
+17%Customer Growth*
Similar Growth Across all Affluences*
Instore Only Instore +
online groceryInstore + online grocery +
General merchandise online
Instore Online grocery General merchandise online
Ave
rage
An
nu
al S
pen
d w
ith
Tes
co
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“Over The Top” (OTT) service providers
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“Selling goods is such small business”
JD.com is China’s largest B2C e-tailer
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“In substance, Alibaba is a data company”
Daniel Zhang, CEO Alibaba Group, June 2016
We don’t need retail
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“Existing cities are hard. You have people with vested interest, politics, physical space…
But the technology ultimately cannot bestopped.”
“A new city would be a laboratoryto experiment with cybersecurity andprivacy problems.”
Daniel L. Doctoroff, CEO Sidewalk Labs
Lots of different interests…
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Integrates commerce, payment messaging & social networks…
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Pag.: 34
Eliminating friction:innovations in fulfillment
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How long does it take
for an Yihaodian picker
to pick an average order
(16.7 SKUs) from our
300,000+ SKUs housed
in 30,000 square feet of
warehouse space?
<80 seconds
The power of Yihaodian’s supply chain
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https://techcrunch.com/2017/06/16/here-are-all-of-amazons-acquisitions-before-whole-foods/
https://www.youtube.com/watch?v=s7IExS483wE
https://stratechery.com/2017/amazons-new-customer/© Kitty Koelemeijer 2017
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New services
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“Our customers are loyal to us right up until the second somebody offersthem a better service,”CEO Bezos says. “And I love that. It’s super-motivating for us”
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Connected home
& conversational
commerce
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Who controls the customer journey?
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Servicescapes
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Emotional responseto servicescapes
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Trending topics in retail & technology
Kitty Koelemeijer
Twitter: kittykoelemeije
Connect on LinkedIn
Email: [email protected], [email protected]
www.rtlz.nl/kitty-koelemeijer
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