Innovation in Near Beer - AB InBev · Lena Wang Innovation Director. Connection with Strategy....
Transcript of Innovation in Near Beer - AB InBev · Lena Wang Innovation Director. Connection with Strategy....
Innovation in Near BeerLena WangInnovation Director
Connection with Strategy
Personal Introduction
Beer
Hard Liquor
Baijiu
Wine
RTDNormal Beer Premium Beer Wine Baijiu RTD Spirits
Alcohol Category Price Per Serving
Opportunities in Other Alcohol Categories
Top 2 Growth Driven Platforms
Serving up a great night out Relaxation & Bonding
YOUNG ADULTS (LDA) BEYOND BEEROthers
Beer Beer
Others
Explore Opportunities in the Total Alcohol Landscape
Our Opportunity
Strong Route to Market
Fermentation know-how
Brand Building Ability
INTERNATIONAL PROFESSIONAL COCKTAIL
Naturally Fermented
Endorsed by Budweiser
Professional Cocktail Brand
Inspired by Global Classical Cocktails6 Flavors
Full Portfolio for Different Channels
Start the Journey in China
Johnny Appleseed Cider
Sales Volume
+9%
201420132012201120102009
* Data is for Cider category in the world
23MHL
Cider is Growing Worldwide
Female alcohol drinkers
Young alcohol drinkers
630 Million Female
Provide more Choices to Female and Young consumers
Product is Well Accepted by Consumers in Tests
All from Apple
Naturally Fermented
Great Taste
Liquid with 3 Layers of Taste Enjoyment
Naturally sweet and sour Smooth taste of wine Crispy bubbles
Suitable for Multiple Occasions
No matter if you are in a
Family party,
or KTV with friends
or personal drinking occasion,
JA Cider is always your best choice.
Relaxation & Bonding
Young Celebrity Endorsement