Innovation Equations

Guy Kawasaki’s Art of Innovative Solutions Presentation (minus Guy Kawasaki, divided by 5 Gin & Tonics, plus 1 Day of Reflection, minus some aggressive editing, times a quite nicely laid out design if I do say so myself ;)

=

= a snappy little slideshow by budesigns

On presenting

Great + Short > Suck + Long(Guy did run a bit long, but I don't think anyone cared, and he certainly didn't suck.)

How to own market share

Smaller niche = Greater chance of dominance(Guy is the best 53 year old Hawaiian hockey player in Northern California)

Have a purpose

Make Meaning > Make MoneyFind your core value proposition.Mantra > Mission Statement

Mantras:Target = Democratize DesignGuy = Empower Entrepreneurs

On mission statements

Offsite at expensive resort + facilitator (lamaze Instructor named Moonbeam) + empty buzzwords(paradigms, partnerships, leadership, innovation)

= Mission Statement

Don't be afraid to polarize

Some people hate your product > nobody cares

Jump the curve

Bigger + better < game changingDon’t just improve on something that already exists. Do something entirely different.

Observed trends

Rich + famous ≠ smart

Rich + famous = lucky

How to pitch

10 slides + 20 minutes + 30 pt minimum font size(or the age of your oldest audience member ÷ 2)

On the existence of a higher power

Continued success of Apple = proof of God

(proof of the devil is found in other operating systems)

Timing

Bad time to launch a company you believe in = [null]

Good time to launch a company you don't believe in = [null]

On hindsight

A couple billion here, a couple billion there... adds up.

(if you are ever offered the chance to interview for the CEO position at Yahoo in the 1990s… take it!)

Thanks → Guy Kawasaki+ Network Solutions+ Sonoma+ Twitter+ Charlotte Business Journal+ Everybody