Raoul Stubbe presentation – Business Idea Competition!

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Toothpaste

Why on earth would anyone become an entrepreneur?

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From imagination to augmenting the capacity of your customers – Are you up for the challenge?

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Innovation comes from everywhere

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WORLD-CLASS ECOSYSTEM for Innovative Technology Startups

Establishing an innovative driver in Mauritius

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World-class eco system Supporting the best entrepreneurs and innovators in the Stockholm region

Stockholm - the Startup Capital of Europe Mauritius - the Startup Island of Africa

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•  1.5 million people

•  Two public universities

•  The story of Sthlm – the story of Mauritius

•  Stockholm has Europe – Mauritius has Africa

•  Out of the box thinking

•  Etc, etc

NABC presentation format §  Hook

–  One or two sentences that set the stage and make the investors turn off their Ipads and not take their eyes from you

§  Need –  Describe the important need of your customer archetype. Try to visualize his/her situation in an empathic manner.

Perhaps tell a story. If possible quantify the need and try to use actual numbers. How big is this problem (i.e. what is the estimated market size)?

§  Approach (Solution and the revenue part of the business model) –  How do you solve the customer’s problem? What is so unique about your approach? How will you maintain that

“unfair” advantage? How will you make money?

§  Benefit –  What is the (perceived) benefit per cost for the customer from your approach. Can you quantify?

§  Competition –  Who/what is your competition? What are the limitations of their value propositions with respect to the same

customer need you address?

§  Close –  How much money do you need and what are you willing to give the investor in return? Try to invite the investor.

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Value proposition

Solution Customer Segment

Problem

Key Metrics

Channels

Cost structure

Revenue streams

Top 3 problems

Top 3 features

Simple, clear compelling

message that states why

you are different and worth paying attention to

Unfair advantage

Not easily copied or

bought

Key activities you measure

Target customers

Path to customers

Customer acquisition costs Manufacturing costs

Distribution costs Employees, etc. etc.

Revenue Model Customer lifetime value

Pricing Gross margin

The Lean Canvas after Ash Muraya

Embrace failure

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It is OK to fail!!!

If you learn from the failure! If you fail precise! And if you fail fast! If you fail cheap!

Why small beats big – trends favouring startups

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•  Uncertainty – everything to win vs a lot to loose

•  Agile vs five year plans

•  Exponential vs linear

•  Rapidly decreasing development costs

•  Rapidly decreasing transaction costs

•  Democratized and accessible knowledge and knowhow –

through e.g. open source communities

•  Frugal innovation

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From your imagination into real world products

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Thank you