PETER BERTELS @PBERTELS TOM SUYKERBUYK @TOM_SUYKERBUYK

LINKING EA TO INNOVATION BAEA | 23 SEPTEMBER 2014

INNOVATION IS… CREATIVITY + ENTREPRENEURSHIP

Technology Science

Society Business

Culture Creative

Industries

New company, new product, new service, new market, new strategy, new organisation, …

ENTREPRENEURIAL CREATIVITY

SOME EXAMPLES…

BEST INNOVATIONS arise where CREATIVE IDEAS, meet excellent EXECUTION and a strong BUSINESS MODEL

THE CREATIVE PROCESS

OBSERVATION

POSTPONE JUDGEMENT

ASSOCIATIVE THINKING

PUTTING INNOVATION IN PRACTICE

1 ANALYSis

2 LOTS

OF IDEAS

3 EXECUTION

4 innovatiON culturE

START WITH YOUR CUSTOMER

THINK & FEEL

SEE HEAR

SAY & DO

EXPECTATIONS COMPLAINTS

THINK & FEEL

SEE HEAR

SAY & DO

EXPECTATIONS COMPLAINTS

I’m not sure WHO discovered WATER, but I’m sure IT WASN’T A FISH Tom Kelley

Creativity World Forum 2008

Antwerpen

EXTERNAL DRIVERS FOR INNOVATION

1.24 billion

1.35 billion

= 36% of world population

Times and conditions CHANGE SO RAPIDLY that we must keep our aim constantly focused on the FUTURE

Walt Disney

AGILE APPROACH TO INNOVATION

24/09/14

GOOD artists COPY, GREAT artists STEAL Pablo Picasso

TREND INSPIRATION FROM THE INTERNET

IMPLEMENTING TRENDS

EXPERIENCE ECONOMY

KIDS RULE

INNOVATION IS AN EVERYDAY JOB

For 36% TO 92% of the most SUCCESSFUL INNOVATIONS the INITIAL IDEA comes from OUTSIDE of the company

Fortune 500 Research, Accenture

LET’S MAKE WOW! Richard Stomp

Creativity World Forum, 2008

Antwerpen

STEP 1: MAKE A PICTURE

STEP 2: THE CONCEPT BEHIND THE PICTURE?

STEP 3: LET’S MAKE WOW! IMPLEMENT THE CONCEPT IN YOUR COMPANY

CHALLENGE: MAKE A PICTURE EVERY DAY!

IDEA EXECUTION

SCOTT BELSKY

Most ideas are BORN and LOST IN ISOLATION

Scott Belsky

Creativity World Forum, 2011

Hasselt

INNOVATION CULTURE

1 ANALYSis

2 LOTS

OF IDEAS

3 EXECUTION

4 innovatiON culturE

ORDER IT AT WWW.FLANDERSDC.BE/AHATOTVOILA

CREATIVITY WORLD FORUM 5 & 6 NOVEMBER 2014 – KORTRIJK - BELGIUM

WWW.CREATIVITYWORLDFORUM.BE

WWW.CREATIVITYWORLDFORUM.BE

WORLD’S BIGGEST CONFERENCE ON CREATIVITY & INNOVATION

PETER BERTELS @PBERTELS TOM SUYKERBUYK @TOM_SUYKERBUYK

LINKING EA TO INNOVATION BAEA | 23 SEPTEMBER 2014