Innovation Driven by Tradition Shanghai, China

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Innovation Driven by TraditionShanghai, China24th 27th October 2011

About UsA leader in the field of Event Management and high end events, A List Events International is able to offer comprehensive event and PR management services encompassing all elements of events and media management services with our exclusive local partners.

A List Events International is renowned for delivering exceptional events. Founded in Cairns, Australia in 2002, our full service offices in Melbourne and Shanghai opened in 2008. Specialising in corporate MICE events, fashion shows, media events and gala evenings, our team of qualified international and local event managers deliver visionary events with exceptional attention to detail and can speak a variety of languages.

Our Mission - To professionally manage memorable events that WOW - by looking beyond the parameters..going the extra mile. exceeding every expectation, on time, every time!

Why A List Events International For Your Event? Team can speak English, German, Hungarian, French, Polish, Hindi, Malay, Mandarin, Shanghainese and Cantonese which are the languages spoken by the WoCo guests.

We successfully managed a 600 attendee, six day automotive symposium in August 2010 in Shanghai with the exact same run down as this WoCo event including a two day conference, welcome dinner, gala dinner, sightseeing options and plant tour.

This past event also had guests attending from India, China, Germany, Japan and SEA which are the same countries as this WoCo event. We therefore possess deep understanding of the food and beverage, cultural, sight-seeing and general requirements of these guests.

Our online RSVP management system will be managed in-house and NOT outsourced as we have a software specialist on our team who can create the website, provide training for the system and manage all needs throughout the event.

Our transportation partners used to be part of the Jinjiang Group, meaning we have access to the highest quality transport buses and logistics services in Shanghai.

WoCo Shanghai Event 2011Bosch Chinas Automotive Aftermarket World Convention in October 2011 will be the first time that this annual senior management level event will be held in China. The main aim of the event is to showcase the high potential of the future automotive market in China. Boschs WoCo event will take place in Shanghai from October 25, 2011 for three days and 300 VIP guests from Europe and Asia Pacific will be invited to witness this important milestone for Bosch China. As the majority of the guests attending this event will be first time visitors to Shanghai it is important to showcase the traditional and modern aspects of Shanghai and China as a whole.

A social welcome dinner in a iconic Shanghai venue will kick off the one and a half day conference and we have chosen venues that provide a will showcase both the traditional and modern elements of Shanghai. Our hotel choices have been carefully picked to as they can house both the conference and second night gala dinner within their event spaces. The gala dinner has been designed as a perfect embodiment of corporate branding and traditional Chinese entertainment with a modern and technical twist. This will also be a good opportunity to celebrate Boschs 125th foundation anniversary with attendees from all around the world.

Event Theme

Innovation Driven by Tradition

Theme Concept

Event Program24th October 2011Guest Arrivals

25th October 2011Further Guest ArrivalsAfternoon: Optional Visit Bosch new headquarters in Hongqiao ORNew Bosch Automotive Aftermarket Site in HongqiaoEvening: Welcome Dinner at a Non Hotel location

26th October2011Morning: Conference (theatre style)Afternoon: Round Table Discussions Evening: Gala Dinner

27th October 2011Morning: ConferenceAfternoon and Evening: Guest Departure

Conference and Gala Dinner Venue OptionsWe have selected the following three hotels based on the room capacity, capability to host both the conference and gala dinner in the event spaces and capacity of food and beverage outlets.

Due to the Gala Dinners need to impress we suggest a wide screen setup with a stylised stage to make sure that this evening truly becomes a World Conference Gala Dinner to remember. To enable us to finalize a setup without influencing the conference, a large enough ballroom or two ballrooms are required.

As a further option, we are highlighting Chinese tradition and choosing unique venues of the city

Hotel Option 1 Hilton Hongqiao Brand new hotel, opened end of 2010 15 minutes from Shanghai Hongqiao Airport and Bosch New Headquarters 55 minutes from Pudong International Airport 682 spacious and well-appointed rooms and suites Minimum room size is 46 m, largest standard bedroom in Hongqiao Area Largest ballroom in Puxi area, capacity up to 1,000 pax and 6.7m height ceiling Multiple meeting venues, 6 F&B outlets and a wine cellar onsite Walking distance golf course Well-equipped gym Spa with 6 therapy rooms and heated indoor 25m swimming pool

Hotel Option 1 Hilton HongqiaoBallroom and Ballroom Foyer Pictures

Capacity of Event Spaces at Hilton Hongqiao

Hotel Option 2 Marriott City Centre Located in the heart of Shanghai Puxi area, moments walk from the beautifully landscaped Peoples Park and the famed Nanjing pedestrian street 30 minutes from Shanghai Hongqiao Airport and Bosch New Headquarters 60 minutes from Pudong International Airport Due to open in June 2011 720 bedrooms and over 2000Sq Meters of dedicated event space There are 5 food and beverage outlets including Japanese, Chinese, International, Lounge & Bar and a Coffee to go outlet with street access A luxury spa complex which includes 7 treatment rooms, a fully equipped gymnasium and a 25 meter indoor swimming pool

Capacity of Event Spaces at Marriott City Centre

Hotel Option 3 Shangri-la Pre-eminent Shanghai hotel with breathtaking views of the Bund and the Huangpu River 30 minutes from Shanghai Hongqiao Airport and Bosch New Headquarters 45 minutes from Pudong International Airport Spacious, well-appointed rooms and suites The Grand Tower features 375 rooms and suites. The River Wing houses 577 rooms and suites. Features a range of trend-setting designer restaurants and bars, comprehensive meetings and conference facilities with two of the citys largest Ballrooms Health and relaxation opportunities await at CHI, The Spa, two Health Clubs, two swimming pools and a floodlit outdoor tennis court.

Capacity of Event Spaces at Shangri-la

Hotel Option 4 . .. .. .. .. .. . .

Capacity of Event Spaces at

Space on Three at Three on the Bund Shanghainese cuisine with contemporary flair Elegant venue on the 2nd floor at Three on the Bund, Shanghais most famous luxury and lifestyle landmark 1000 square metre floor space Dcor has been enhanced to bring out the original feeling and natural beauty of the historic building

Food and Beverage Costs:Start at RMB 770 for individual menu in table of 10 and 2.5 hour beverage package

Travel time from Hilton Hongqiao: 30 minutes

Unique Gala Dinner Venue Option 1

Shanghai Confucian Temple Located in the southwestern corner of the old Chinese city of Shanghai Dedicated to worship of Confucius and study of his texts Specious area for your event Tents/Marques as a backup option in case of bad weather

Travel time from Hilton Hongqiao: .. minutes


1933Unique Gala Dinner Venue Option 3 Pros:-One of unique three slaughterhouses built in the early twentieth century.Cons:- Located in Hongkou area

Shanghai World Financial Center A world-class international financial center in the heart of the city in Lujiazui finance district 101 floors above ground level soaring to a height of 492m The building features cutting-edge spaces and superb urban facilities including world's highest observatory Opportunity to go to the top of the building where you can admire breathtaking views of the city



Shanghai Sculpture PlaceUnique Gala Dinner Venue Option 5

Gala Dinner Venue OptionsPros:-10-minute drive from Hongqiao Airport- A 840 sq. m Garden Pavilion fitting 450 pax and over 2,000 sq. m of flexible space for your event Cons:

Millennium Hongqiao Hotel

Welcome Backdrop Design - just one idea

Alternative Design Ideas ( to be confirmed with you)

Alternative Design Ideas ( to be confirmed with you)

The delegates arrive

Day 1: Afternoon Optional Tour to New Bosch Headquarters in HongqiaoA List Events International is able to provide transportation buses and organization of attendees into groups for the tour to the new Bosch Headquarters in Hongqiao. We use luxury buses that will provide attendees with the highest level of comfort and will provide experienced staff to manage all transportation needs, bus signage, backup routes and safety briefings for our drivers.

We understand that the internal company tour and guiding will be organised by Bosch.

Day 1: EveningWelcome Dinner Venue OptionsWe have selected the following iconic venues for the WoCo events welcome dinner. Each venue will showcase the best that Shanghai has to offer, accommodate 300 guests comfortably, and is located within one hour travel time from the Hilton Hongqiao hotel, being our preferred hotel for this event.

Our top pick of these venues is the Lost Heaven Restaurant by the Bund. It showcases the regional Yunnan cuisine of China in a beautiful space by the Huangpu River and requires very little setup and decoration to become a memorable experience.

Option 1 - Lost Heaven An exotic local venue located on the Bund Traditional folk cuisine from Yunnan province featuring original recipes with rich blend of ingredients Second floor restaurant space will be blocked entirely for event Third floor indoor bar space can accommodate 300 guests to be used as an after dinner location. This area has an open air area with a unique view of the Bund.

Food and Beverage Costs:Start at RMB600 for 12 course menu and 2.5 hour beverage package


Option 2 House of Roosevelt Located at Bund 27, this venue provides a completely unique and luxurious dining experience Building was built in 1920 and is an imposing colonial facade on the famous Bund strip Event space is located in the second floor restaurant, amongst Shanghais biggest wine cellar Amazing view of Huangpu River and Pudong is right in front of every cave-like arch window

Food and Beverage Costs:Start at RMB 850 for individual menu in table and 2 hour beverage package


Option 3 Yongfoo Elite Shanghainese restaurant is housed in a wonderful classical western style 1930s villa Main dining room combines mahogany furniture with deco items, ancient Chinese paintings and antiques from old Shanghai and Europe Will entice guests with the glamorous Shanghai villa atmosphere

Food and Beverage Costs:Start at RMB 830 for individual menu in table and 3 hour beverage package


Alternative Venue Former British Consulate Built in 1849 One of the oldest and largest buildings on The Bund The building displays a combination of British Renaissance and Victorian Style. Brick-wood structured, it has an H-plan with a four-slope roof Covers an area of 38,559 square meters Beautiful specious gardens surrounding the building Housed the Consulate-General of the United Kingdom


Alternative Venue Club Shanghai


Alternative River Cruise Cruise on Huangpu River in Shanghai Route around Bund area Privatised ship for your event Fine views on the Shanghais skyline Access to the top desk


The famous original band from the Fairmont Peace Hotel which performed at the hotel in the 1930s.

With the reopening of the hotel, the members of the band regrouped and we can once again enjoy their elegant jazz music in either the hotels Jazz Bar or as a special guest at your dinner location. Optional Entertainment Peace Hotel Old Jazz Band

Starting the Conference

Day 2: Conference On Day 2, a half day conference in theatre style will be held in the ballroom.After lunch, there will be eight round table sessions held in various meeting spaces in the hotel. Each hotel we have presented will be able to accommodate both the theatre style conference, round table sessions and Gala Dinner within their function spaces.

Start the day with. A Conference KICK OFF! Be Innovative(Optional)A special podium is designed to mimic a cars steering wheel.

This is accompanied by a specially designed ignition stand.

After the Bosch Corporate Video, the conference ballroom room is kept dimmed.

Speaker comes on stage, spotlight is shone on him.

He takes out a key (projected on screen), pretends to turn on the ignition. Weak car sound, does not start

Conference KICK OFF! (Continued)THEN the speaker takes out a bigger key with a BOSCH logo on it and turns on the ignition.

A powerful engine sound is heard.

The headlights of a car are projected brightly into the audience and the room lights are turned up as a great start to the meeting day.

All attendees will be wowed by the sounds and sights and energised to start the day.

Optional Entertainment Peace Hotel Old Jazz Band

Moving to the Gala Dinner

Day 2: EveningGala DinnerWe have put together a staging design and suggested run program for the WoCo Gala Dinner. This program incorporates our best entertainment options to represent the traditional and modern elements of Shanghai and Chinese culture.

A Bosch staff performance can also be choreographed by our dance instructors and we will be able to discuss this in more detail once the general flow of the evening has been decided. One idea for this performance is to present the different traditional regional dances of China with staff dressed in the costumes of each region.

Staging Design creating an impression at first site

18:30 19:15Welcome cocktails: Special Bosch cocktail served19:15 19:30Entrance into the ballroom, Lion dancers welcome guests and usher guests to find seats19:30 19:35Corporate Video (Bosch to provide video or we can produce)19:35 19:45Welcome Speech19:45 19:55MC Introduction19:55 20:05Opening Performance One Night In Shanghai20:05 20:15Entertainment Part 1 Water Drumming or Neon Drumming20:15 20:35Break and Food Service20:35 20:45Entertainment Part 2 Sand Drawing20:45 21:00 Break and Dessert Service21:00 21:10Entertainment Part 3 Acrobatic silk or Kung Fu Performance21:10 21:20Entertainment Finale Bosch Futuristic Technics21:20 21:30Networking (Music playing in the Background)21:30Gala Dinner endsGala Dinner Program Possible rundown

Welcome Hostesses Traditional Lion Dancers At the beginning of the gala dinner, Lion Dancers will welcome guests with a traditional Chinese dance.

This hostesses will dance and usher guests into the ballroom to find their seats.

Traditional Lion Dancers Sample Video

Corporate Video

Opening Performance: One Night in ChinaImpressive opening performance and great way to communicate with your audience.

The song is inspired by famous One Night In Bangkok hit which audiences from around the world will recognise.

Dancers dressed in traditional Chinese costume will dance to the song with lyrics made to suit the city of Shanghai.

This performance is an upbeat way to introduce China to your guests.

One Night in China Sample Video

Entertainment Part 1, Option One: Water Drumming or Neon Drums

An ancient Chinese art is a great way to bring energy to your event with these energetic female water drummers!Our professional drumming team will enter the stage bringing life to the stage with a water drum performance.

Alternative entertainment can be created by using our special neon drum performance.

Water Drumming Sample Video

Entertainment Part 2: Sand Drawing

Sand drawing is produced in sand, volcanic ash or clay by a continuous meandering line by the artists finger on an imagined grid to produce a graceful compositions. Images of your Boschs location and their landmarks, introducing the history of Bosch, and their products will be produced and lit with color to mesmerize any audience.

Sand Drawing Sample Video

Entertainment Part 3, Option One: Acrobatic Silk Performance

This Aerial Silks act displays strength in a playful exploration of gravity.

A daring dance in midair blends gracefulflexibility andbreathtaking drops. Our foreign artist has performed at events across Europe, Middle East, Africa, Asia and Australia.Alternatively, we can also provide a Chinese acrobatic stage act.

Acrobatic Silk Performance Sample Video

Entertainment Part 3, Option Two: Kung Fu

This energetic show presents a number of traditional fighting styles. The traits include physical exercises involving animal mimicry, or training methods inspired by Chinese philosophies, religions and legends.

The skills of the performances will definitely impress the audience!

Kung Fu Sample Video

OPTIONAL Entertainment Part 3: Calligraphy Visuals or Calligraphy Dance

As an optional entertainment, we suggest a Calligraphy Visuals or a Calligraphy Dance. These energetic performance can present Bosch's message through movement and calligraphy.

In Calligraphy Dance, dancers use material and movement to show calligraphic work painted on a backdrop screen.

Calligraphy Dance Sample Video

OPTIONAL Entertainment Part 3: Shanghai, ShanghaiA song inspired by famous New York, New York sang by a local popular singer and performed by four professional dancers performing in old Broadway style will accompany the singer. This will create a great intro into the host city and an energetic show.

OPTIONAL Entertainment Part 3: Chinese Acrobatic Show Shanghai is nothing without an acrobatic act. Performed by famous circus performers to music this is a must see while in Shanghai. The colorful costumes bring this impressive performance alive.

Entertainment Finale: Bosch Futuristic Technics

Providing a sense of sci-fi awe and spectacle by changing realities for the audience through manipulation of projected image and live glow suit performance.

The images of Bosch products with multimedia dancers creates an impressive demonstration of Bosch and its technological advances.

Bosch Futuristic Technics Sample Video

What else?

Suggested Invitations

Conference Gifts for GuestsWe have selected six different gifts to give to your guests that represent China and that they can take home, treasure and also find useful and practical in nature.

All gifts can be branded with the Bosch Conference logo.

Different gifts can also be sourced if required.

Possible Gift Option One

Yunjin Notebook and Mouse Pad Set

Different colours can be selectedRMB 100 per set

Option Two

Chinese Seal

Can be designed individually for BoschMade of stone, glass or cyrstalComes with stamp padRMB 120 each

Option Three

Kung Fu Tea Set

Teapot, 4 cups and wooden boxRMB 180 per set

Option Four

Tea Flask

RMB 140 each

Option Five

Traditional Chinese Fan in Box

RMB 80 each

Option Six

Chinese Chopstick Set

RMB 60 each

Invitation Design, Newsletter Ideas and Attendee ManagementA List Events International will be able to provide invitation designs for Bosch once the general design is chosen for the event. We understand that the invitations will be sent out by the Automotive Aftermarket office in Singapore for this event. Ideas for the internal event newsletter can also be given once the general event format is determined.

A List Events is able to provide Bosch with an online system of RSVP Management for this event. A website for this event can be created and an online invitation can be sent to all invitees directing them to register online for the event. This system will be managed in-house as we have a software specialist on our team who can create the website, provide training for the system and manage all needs throughout the event. An updated invitee database can be sent to Bosch periodically leading up to the event for attendee tracking and management.

Our ServicesEvent ManagementLiaise with venues as required and manage the staffing on siteCoordinate Food and Beverage- suggest menus and catering options Provide invitation designs and Bosch newsletter ideasCreate RSVP online registration website and manage the system in-houseConsult on theme and decoration needsProvide event managers and stage managers during the eventSource and manage all audiovisual suppliers, photographers and videographers Manage event production and run sheetsManage setups and event preparationsSource gifts for the eventAssist with printing requirementsRegistration and welcome desk managementCoordinate all rehearsals as necessary

Our Services (Continued)Financial ManagementDevelop a budget for the venues, entertainment, production, lighting and audio/visual elements of the eventManage all aspects of this budgetNegotiate rates at suitable suppliers for the clientPay all suppliers on timeEntertainment ManagementFind and match suitable entertainment Cast MC, entertainers and choreographersManage hair and make up Arrange costumesPlan performance schedule, music and run sheets Manage changing area, green rooms and backstage Provide stage management and coordinate with professional MCs and speakers

Estimated Event Budget- a quick overviewItem Details Amount (RMB) Hotel Costs at Hilton Hongqiao Conference Facilities and Gala Dinner Food and Beverage 607,050Welcome Dinner at Lost Heaven Including12 course menu and 2.5 hour beverage package 180,000Conference and Gala Dinner Entertainment and Production Including Production, Hostesses, Opening Act, Water Drumming, Sand Drawing, Acrobatic Silk/Kung Fu Performance, Calligraphy Dance and Bosch Futuristic Technics 353,530Videography and Photography Two fixed position videographers and Two Photographers 16,000Attendee Management RSVP online registration website, invitation design and printing 29,000Gifts for Guests Option One - Yunjin Notebook and Mousepad Set with Bosch Branding (includes delivery) 30,000Transportation Round trip transportation for Welcome Dinner and HQ Tour 21,600Event ManagementInclusive event services outlined in this presentation 30,000Subtotal (without accommodation)1,267,1808% Tax101,374Total Event Budget Estimate Inclusive 8% Tax (without accommodation)1,368,554

Thank you

We look forward to working with you on the

World Convention Shanghai 2011!A List Events InternationalContact: Kinga HutchinsonMobile: +86 15000 662 927 Phone: +86 21 6248 1502Fax: +86 21 6248 0688Email: [email protected] Web: www.alistint.com Address: 250 Hua Shan Road, Shanghai 200040, China

Innovation Driven by Tradition Shanghai, China

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