Innovation Day15 May 2019

Introducing the ‘GoodHome’ approachVéronique Laury, Chief Executive Officer

we want to create good homes by making home improvement accessible foreveryone

a strategy withcustomer knowledgeat the heart

based on facts, customers needs are more similar than different

73% of people who are happy with their home are also happy in general

a good home = happiness

“

too often, home improvement is a walk in the dark”

the market potential is huge

France UK Poland

Home improversSmall trade

Source: Euromonitor International estimates from secondary research, store visits and trade interviews. Addressable market: all home improvement product sales to private customers + sales to tradesmen (with <10 employees).

£41bn£37bn

£10.5bn

13.2

27.8

14.5

22.5

2.5

8.0

£90bn market across our three largest markets

home improvement ecosystem

PartiallyExclusivelyAverage % involvedin completion

customers do a lot themselves & it isn’t changing

32

% of customers who completed their project themselves (UK, FR, POL)

3946

545859

6673

83

9193

75

Mai

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ce

Gar

den

ing

Ind

oo

r d

eco

rati

on

Sto

rage

Ou

tdo

or

Kit

chen

Flo

ori

ng

Bat

hro

om

Elec

. & P

lum

bin

g

Clim

ate

con

tro

l

Bu

ildin

g

we will grow our market share by solving the nightmare

>50% unifiednew organisations and new ways of working, one common IT and digital platform

the engine is nearly built

the 11 customer projects

Modernise an existing bathroom

Renovate an internal wall and ceiling

Renovate an internal floor

Refresh the home interior

Improve the heating efficiency of the home

Create and improve the home space

Maintain the home

Modernise an existing kitchen

Modernise, create and maintain the garden

Secure and automate the home

Tools for the project

1 2 3 4

5 6 7 8

9 10 11

design led marketplaces

SKUs SKUs

IKEADecathlon

Zara

AmazonManoMano

Asos

future of retail

ourfuture sales ecosystem

our people Jacek,Poland

Amit,United Kingdom

Yannick,France

Luminita,Romania

GoodHome is a business idea

ServicePriceProduct

Experience Convenience Brand