INNOVATION & CREATIVITYMustafa ERDOGAN

Innovation & Creativity in Youth Works | International Training Course11-18 June 2010 Gaziantep, Turkey

The European Year of Creativity and Innovation 2009

• The aim is to promote creativity as a driver for innovation as a key factor for the development of personal, occupational and social competences and the well-being of all individuals in society.

The European Year of Creativity and Innovation 2009

• Education and training systems should cater sufficiently and at all appropriate levels for the development of key competences to support creativity and innovation.

The European Year of Creativity and Innovation 2009

• Creativity is considered as an ability needed to permit autonomous thought and independent behaviour, with a view to reaching innovative and original solutions in personal, occupational and social life.

The European Year of Creativity and Innovation 2009

• Creativity and innovation should be promoted in the perspective of "lifelong and lifewide" learningand participation. Taking as a reference the Recommendation of the European Parliament and of the Council of 18 December 2006 on key competences for lifelong learning (2006/962/EC), in particular the competences regarding "sense of initiative and entrepreneurship" and "cultural awareness and expression“.

European Commission wants to foster Innovation & Creativity in all social, educational and scientific fields.

Well!But What is this

Innovation & Creativity?

INNOVATION

• Innovation is a process of taking new ideas to satisfied end-user. It is the conversion of new knowledge into new products and new services.

• Innovation is about creating value and increasing efficiency.

DISTINGUISHING INNOVATION FROM INVENTION

• Invention is the embodiment of something new.• While both invention and innovation have "uniqueness"

implications, innovation also carries an undertone of profitability and market performance expectation.

• An improvement on an existing form or embodiment, composition or processes might be an invention

• An innovation, both or neither if it is not substantial enough.• According to certain business literature , an idea, a change

or an improvement is only an innovation when it is put to use and effectively causes a social or commercial reorganization.

CREATIVITY

• Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing.

DISTINGUISHING CREATIVITY FROM INNOVATION

• Creativity is typically used to refer to the act of producing new ideas, approaches or actions.

• Innovation is the process of both generating and applying such creative ideas in some specific context.

• In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices .

• The term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process.

So…

• Creativity is a way which takes us to innovation!

CONCEPTS REALITY

CREATIVITY INNOVATION

A “new” idea is a combination of old elements.

It is your ability to combine ideas in a unique way!

INNOVATION STANDS ON 3 PARAMETERS + CREATIVITY

+CREATIVITY

CREATIVITY ARISES THROUGH 3 COMPONENTS

3 COMPONENTS

• Expertise can be gained by increasing the knowledge.

• Motivation depends on the enough reasons and feelings that you have.

• Well… What about Creative Thinking?

Is Creative Thinking a talent that people have from birth?

Or is it something that people can gain by some ways?

We will see!

Questions?