Innovation at work

Evolution of the KPO Industry

KPO 2.0 2006-2011 KPO 1.0

2000 - 2005

• Single process • Client’s own platform • Instruction driven • Reacting to the business

• Multiple processes • Multiple software • Rule/ SOP based • Supporting the business

Price and Value

Quality and Efficiency

KPO 3.0 Today

How do I stay on top of the latest trends and be best in class

How do I enable my customers to gain market share

• Integrated end to end • Best in class technology • Consultative approach • Innovating for the business

Innovation and Value-Add

Next frontier of innovation

Innovates on top of existing tools

Creates interactive dashboards

Offers cutting edge reporting solutions

Facilitates workflow automation

Builds data repository with easy retrieval

Runs deep analytics

ctOS, The New Age Operating System For Market Research

Reporting

Survey Scripting Innovation Factory Data Management Reporting

Mobile platform Data Warehousing Project Management Coding

Self improvement mechanism

25-30% reduction in effort and TAT

Improved quality of output

Operational transparency

Customizable to client SOP

Tool Agnostic

Creating Efficiencies Through Innovation On Enterprise

Level Tools

Data at your finger tip

Seamless connectivity with standard platforms

Respondent level filtering

Longitudinal comparisons

Real time results

Custom visualization

One click export to PPT, Excel, PDF

blueocean’s 360° approach

True intelligence and actionable insights

can only come from well-grounded,

thoughtful and triangulated views of

information. We call this “360

Discovery™” and live by it in everything

we do and deliver to our clients.

We concentrate on information synthesis

so we can deliver a more authentic,

broad and complete picture of your

customers, competitors and markets.

Intelligence

Our market intelligence offerings are based on the 360° approach

Market Opportunity Analysis

Competitive Intelligence

Usage & Attitudes

Consumer Habits & Practices

Brand Tracking

Customer Satisfaction Tracking

Intelligence

A top 10 global computer hardware vendor is able to design and deliver more impactful brand marketing campaigns from a brand health tracking system based on our 360° approach

A top 10 global technology vendor has a team of 50+ researchers and analysts at blueocean, who bring together the vast research resources of the client and deliver actionable insights leveraging the 360° approach

A leading global consumer products brand was able to bring to the market the right product mix, leading to incremental top line and bottom line growth, based on an in-depth consumer study done by blueocean leveraging the 360° approach

…. These are just a few of the many examples that we have… our teams are constantly refining this approach so that we can deliver even higher value and RORI to our clients

Our success stories