”Innovation and Sustainable Development of Special ... FIANL RCONF I1816022... · „Innovation...
Transcript of ”Innovation and Sustainable Development of Special ... FIANL RCONF I1816022... · „Innovation...
International Conference
”Innovation and Sustainable Development of Special Interest Tourism Products”
05. 04. 2016. — 06. 04. 2016.
Hotel Panorama, Zagreb
The conference is organized by The Association of Croatian Travel Agencies with financial support from
CEI – Central European Initiative, the Ministry of Tourism of the Republic of Croatia and the Zagreb Tourist Board
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Zagreb, 15th February 2016.
Ref: I1816006
Dear colleagues, ladies and gentlemen, dear friends,
It is our pleasure to invite you to the International Conference ”Innovation and Sustainable Development
of Special Interest Tourism Products” which will take place in Hotel Panorama in Zagreb, Croatia, on 5th
and 6th April 2016.
The aim of the Conference is to support innovation and sustainable development of special interest
tourism through exchanging good practice examples and improving cooperation of tour operators and
travel agencies in Central and South-East Europe.
During the conference representatives of the tourist industry, eminent experts and speakers will discuss
numerous current topics and changes affecting travel agencies, present new trends, ideas and good
practice examples, exchange different experiences and views, as well as open a dialogue and foster
cooperation in creating innovative models of development of sustainable special interest tourism
products. To this purpose the speakers and participants of the conference will present good practice
examples and establish dialogue and cooperation on development and marketing of special interest
tourism products: adventure, creative, gourmet, cultural tourism and School trip travel.
The conference is organized by the Association of Croatian Travel Agencies with financial support from
CEI – Central European Initiative, the Ministry of Tourism of the Republic of Croatia and the Zagreb
Tourist Board.
The conference will bring together travel agencies, tour operators, destination management companies,
travel associations, leading international experts, hotels, travel guides and other tourism industry
representatives, representatives of tourist boards, and public and educational institutions. Over 60 tour
operators and travel agencies from Central and South-East Europe are expected to attend so this is a
wonderful opportunity for making new business contacts.
Please consider visiting us in Zagreb as your presence and participation would be a great contribution to
the success of the event.
We look forward to welcoming you in Zagreb.
Mr. Boris Žgomba
President UHPA
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Conference Programme - Tuesday, 5th April 2016 The official language of the conference is English. No simultaneous translation will be provided.
Recommended dress code: business casual for all working sessions and smart casual for social events unless otherwise noted
09:00 - 10:00 Registration
10:00 - 10:30 Opening Ceremony
Plenary Session 1: Special Interest Tourism – New Approach
10:30 - 11:00 "Special Interest Tourism Products in the German Outbound Travel Market - An overview of
the variety and diversity of offers with focus on actual trends and opportunities for Croatia
and South-East Europe“.
Speaker: Juergen Buechy, The Travel Consulting Group
11:00 - 11:15 Destination Management and Importance of Chain-linking Process
Speaker: Mihaela Kadija, Head of the Tourist Board of the Zadar County
11:15 - 11:30 Development of DMC in Split and Dalmatia County
Speaker: Joško Stella, Head of the Tourist Board of the Split-Dalmatia County
11:30 - 12:00 Coffee Break
12:00 - 12:30
Smart Cycling “Südtirol Rad - Bici Alto Adige”
Speaker: Claudia Tscherne, Weitblick Beratung & Marketing
12:30 - 13:00 New Travel Package Directive – Implication for Special Interest Tourism Development
Speaker: Željko Trezner, VERN, member of ECTAA Destination, Incoming Tourism and Sustainability Committee
13:00 - 14:00 Lunch
Plenary Session 2: Innovative, Participative, Accessible Adventure Travel -
Workshop
14:00 - 14:30 Innovation in Guiding
Speakers: Iva Silla, Iva Čaleta Pleša; Innoguide 2.0 project ATTA Guide Standards
- overview of the
background and how
it has developed
- core competencies
Speaker: Myles Farnbank,
Wilderness Scotland Ltd
14:30 - 15:00 Innovation for SIT – the Why, the Who and the How
Speaker: Kirsi Hyvaerinen, PRÁTTO Consulting d.o.o., ITB Advisory
15:00 - 15:30 Coffee Break
15:30 - 16:00 Participative Tourism in Bulgaria – Mission (im)possible?
Speaker: Phd. Radostina Yotova, Odysseia-In Ltd
16:00 - 16:30 Accessible Special Interest Tourism
Speakers: Dominika Koritnik Trepel, Institute Rihtar’s Homestead
10:30 – 16:30 B2B Corner Available for Individual Meetings Throughout the Day
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Conference Programme - Wednesday, 6th April 2016 The official language of the conference is English. No simultaneous translation will be provided.
Recommended dress code: business casual for all working sessions and smart casual for social events unless otherwise noted
09:00 - 09:30 Registration
Plenary Session 3: Advanced & Effective Marketing Solutions Adventure Travel -
09:30 - 09:50 Challenges of Targeted (segmented) Online Marketing – Practical Solutions
Speaker: Miroslav Varga, Escape
Workshop
09:50 - 10:10 Advanced Facebook Advertising for Agencies
Speaker: Ilija Brajković, Akcija
10:10 - 10:30 Effective Promotion in 5 Words: Give Them What They Want
Speaker: Paul Bradbury, Total Croatia News
10:30 - 11:00 Coffee Break
Breakout sessions
DMC and Culture Tourism Gourmet Travel School Trip Travel
11:00 - 11:20 “How to Benefit from the
Traveller’s Special Interests -
Good Practices Bulgaria
Speaker: PhD Daniela Stoeva,
Tandem Travel
Food and Wine
Storytelling
Speaker: PhD. Romana
Lekić
Innovative Guiding for
Young Travelers
Speakers: Iva Silla, Samia
Zitouni, Innoguide, 2.0 project
11:20 - 11:40
11:40 - 12:00
Heritage Tourism: How is it
Adapting to the New World?
Speaker: Stephen Spencer,
Stephen Spencer &
Associates
Heritage in Destination
Product Development
Speaker: PhD Romana Lekić
Culinary Journey
Around Slovenia
Speaker: Špela Vodovc,
Cook Eat Slovenia
“MICE” to meet you!
Italy Food & Wine
Speaker: Arianna La
Rosa, Sensational Italy
School
Trip Travel –
Specifics
of the
German
Market
Speaker: Gesa Sellmann,
Reisenetz
12:00 - 13:00 Lunch Gourmet Travel Excursion
13:00 - 16:00 DMC and Culture
Tourism
Dance
Workshop
with
National Folk Dance
Ensemble of Croatia
*Casual, comfortable clothing
and shoes
ATTA Guide Standards
The five core
competencies - exploring
the barriers, and
opportunities
for implementing
the standard
in adventure travel
Speaker:
Myles Farnbank,
Wilderness Scotland Ltd
Cooking workshop in the
winery and restaurant
outside of Zagreb
Vuglec Breg
*Casual, comfortable
clothing and shoes
From 12:00 h to 17:00 h
Plenary Session 4: Innovation, Business, Ecology
13:00 -13:30 Customer Experience: Innovations in
the Travel and Tourism Experience
and Why it Matters
Speaker: Stephen Spencer,
Stephen Spencer & Associates
13:30 – 14:00 Adventure Means Business
Speaker: Gergana Nikolova, ATTA
14:00 – 14:30 Leave No Trace Principles
Speaker: Kirsi Hyvaerinen, PRÁTTO
14:30 – 14:45 Closing Ceremony
09:30 – 15:00 B2B Corner Available for Individual Meetings Throughout the Day
The organizer reserves the right to make changes to the event program
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Post Conference FAM Trip to Šibenik
Šibenik City Museum, Tourist Board of Šibenik and City of Šibenik are organizers of complimentary post
conference FAM trip for delegates of ID SIT Conference.
STUDY VISIT POWERED BY ŠIBENIK CITY MUSEUM, TOURIST BOARD OF ŠIBENIK AND CITY OF ŠIBENIK
UNFOLD THE CITY OF FORTRESSES
7th / 8th of April 2016
Time Programme
Day 1 – 7th April 2016
From-To Subject
09.00 Zagreb, hotel Panorama - Departure
12.00-13.30 St. Michael’s Fortress – Welcome, brunch, coffee break, visit and introduction
13.30-14.30 Guided visit to Šibenik Old town, St. Lawrence medieval garden, St. Jacobs Cathedral
14.30-16.00 Boat ride through St. Anthony Channel till st. Nicholas Fortress, walkway in the St. Anthony Channel
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
16.00– 16.30 Transfer to the Barone Fortress
16.30-17.00 Guided Augmented Reality tour, Barone Fortress
17.00-19.00 Mediterranean Dinner on the Barone viewpoint
19.00-21.00 Sunset Wine tasting
21.00 Old town apartments, accommodation
Day 2– 8th April 2016
From-To Subject
09.00– 10.00 Coffee&breakfast - City hall, in front of the Cathedral
10.00 Departure
For more information about FAM trip program and how to register please CLICK HERE.
Delegates willing to participate in post conference FAM trip UNFOLD THE CITY OF FORTRESSES from
7th to 8th April 2016 should register directly to organizers: CLICK HERE .
The number of participants at post conference FAM trip is limited. After a maximum number of participants
for FAM trip is reached, the participation at FAM trip will not be possible.
Contact: Morana Periša, program coordinator, St. Michael's Fortress, Šibenik City Museum
T +385 (0)22 213 880 | M +385 (0)91 497 5546, [email protected]
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Conference speakers:
Juergen Buechy (The Travel Consulting Group) has 40 years of professional
experience in the airline, travel and railway industry from which 20 years of experience in
top management positions as CEO, Managing Director, Senior Vice President with
Lufthansa German Airlines, Start Amadeus GmbH and German Railways. His special
competence and experience are in the areas of strategic development, sales and
distribution, marketing, key account management, product management and pricing,
specifically in complex distribution structures with multiple distribution channels, business
and leisure customers as well as national and international markets. Juergen has
extensive experience in leading, repositioning and restructuring of large corporations, high
competence in analysis of complex management problems and strategic challenges,
development of solutions and implementation supervision as well as distinct ability of
selecting, developing and leading high competence teams.
Myles Farnbank (Wilderness Scotland) a highly experienced wilderness
guide with over 30 years of sea kayaking, canoeing, sailing and mountaineering in many
of the worlds wildest places. As well as being Head of Guides & Training for Wilderness
Scotland, Myles is still an active guide, trainer, educator and consultant. A former lecturer
on the BA (Hons) Adventure Tourism Management Myles still guest lectures on an MSc
Ecotourism and BA (Hons) Marine & Coastal Tourism at The School of Adventure
Studies, University of the Highlands & Islands. Committed to the principles of ecotourism
contributing positively to communities and wildlife, Myles has a fascination for the
traditional uses of plants and other natural resources and runs training on wild food
and the folklore of the natural world. His main area of current work is in adventure guide
training both in the UK and overseas. This includes creating the UK’s first Adventure
Guide training programme, which is run through Wild Scotland. He sits on the
governance board for the new ATTA Adventure Travel Guide Qualifications &
Performance standards and the steering group for Failte Ireland’s suite of tour guide
training courses. He is also from 2016, one of the judging panel for the Wanderlust World
Guide Awards.
Stephen Spencer (Stephen Spencer & Associates) has worked for or with many of
the UK’s most prestigious Retail, Tourism and Hospitality brands, including the Royal
Collection, Historic Royal Palaces, the National Trust for Scotland, Hamleys, The O2 and
the Science Museum Group, delighting over 30 million visitors along the way. In addition
to his formal and consulting roles Stephen co-founded two major public/private sector
tourism initiatives in Scotland: The Tourism Innovation Group (the tourism industry
leadership group; focused on promotion of best practice via benchmarking and
collaboration); Pride & Passion for Scotland (a nationwide movement designed to raise
Scotland’s game as a welcoming destination via a series of community-based initiatives,
support and tools). In addition, Stephen led the development and management of a new
suite of national tourism training courses for the Scottish Government. Having distilled the
experience of 25 years and 30 million customers into his POSITIVE Customer Experience
programme, Stephen works with organisations to create POSITIVE Experiences for teams
and customers, leading to POSITIVE business results.
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Gergana Nikolova (ATTA Development Lead Europe / Adventure) Three things
best describe Gergana: passionate about sustainable tourism, eager for new challenges
and with a truly Balkan heart. She holds a Masters degree in Tourism from The George
Washington University School of Business, Washington DC. In 2008 Gergana’s heart took
her back to Bulgaria and the Balkans. Gergana has work experience with a variety of
sustainable tourism projects across countries with different socio-economic profiles.
Throughout her career she developed strong strategic planning and management
experience that considers the multidimensional nature of tourism as well as the
complexity of the stakeholder networks it involves. She worked as an independent tourism
consultant for different projects, including a series of European Union- and USAID-funded
projects. Since 2013, Gergana has collaborated on numerous activities with the
Adventure Travel Trade Association and in 2014 became part of their team. She is now
leading ATTA’s projects and initiatives in Eastern Europe and is supporting the ATTA
Executive Director - Europe with other activities throughout Europe. Gergana is a nature
lover, active skier and adrenaline seeker. She enjoys being close to her family and friends
while working in tourism on global level.
Kirsi Hyvaerinen (PRÁTTO Consulting) has been leading and consulting on
change processes in travel and tourism since the mid-90s. She focuses on sustainable
development in destinations, capacity building, organizational change, product
diversification, branding and marketing. After working with Montenegro´s National Tourism
Organisation and its partners 2006-2013, she continues as Managing Director of PRÁTTO
Consulting, a European based international consultancy, and as one of the founding
Partners of ITB Advisory. She is member of the Adventure Travel Trade Association and
The International Ecotourism Society. Multi-level national and international co-operation,
consulting to governments, tourism businesses and NGOs, facilitation of association
development, and support for EU / cross border projects have kept her busy. In the past
two years, she has worked in Albania, Armenia, the Dominican Republic, Montenegro,
Serbia and the Sichuan Province of China. Under her project management, the VDR
Business Travel Report Germany continues to deliver representative facts and trends on
occupational mobility. Of Finnish origin, Kirsi loves the great outdoors and voluntarily
works also as „Leave No Trace“awareness raiser and trainer. She holds a degree in
Business Administration (Tourism Management and Marketing) from Heilbronn University,
Germany.
Mihaela Kadija (Head of the Tourist Board of the Zadar County) after graduation of
Croatian and English language and literature, has received Master of Science degree in
Business Marketing at the Faculty of Economics (Topic: „The Strategy of Development of
Film Tourism“). During ten years of work experience in the Croatian National Tourist
Board she was involved in various projects and activities related to promotion,
organization of events and public relations. Since 2009 she was engaged in products
development projects within the Office for Cultural Tourism initiative and then as the Head
of Products Development Department. The same was in charge for complex marketing
processes such as strategic management of selective forms of tourism, launching of
projects directed towards products improvement, cooperation with regional tourist boards
in setting their goals and strategies, development of DMCs, branding and strengthening
image of Croatian tourism etc. In 2014 Mihaela became the Director of the Tourist Board
of the Zadar County where she has initiated and developed a number of key strategic
projects with the objective of destination management such as the development of
regional DMCs, labelling programs and resource based products development. For
Mihaela a long-term and sustainable development of tourism is possible only with
involvement, respect and crosslink of all stakeholders at the destination.
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Joško Stella, (Director of the Tourist Board of Split-Dalmatia County) has initiated
and successfully implemented numerous projects such as the Master plan for Tourism Development, the Strategy Development of Cultural Tourism, Ethno - eco Villages, Development of Thematic Trails, Revitalization and Promotion of the Fort on the Cetina River, Development of Eco-ethno Village, Development of Cycling Tourism, Development of Destination Management Companies and Creative Internet Advertising and marketing
mix design.
Claudia Tscherne is a single entrepreneur in the sector of tourism for more than
10 years. Her company, Agentur Weitblick, is located in Krumpendorf am Wörthersee,
Carinthia, Austria, internationally active with a team of 3 employees. Claudia Tscherne is
specialized on marketing and consulting, combined with quality management and sales
activities. A large focus lies on international bike tourism. Since 2006, she is working on
the strategic development of the drau cycle path, including product-development, -
presentation and –marketing. She could also gather various experiences in the
management of EU projects (LEADER, Interreg A and B) for example within the just
finished project “Cycling route München-Venezia”. In addition to that, Weitblick offers
graphic design, public relations and project management.
Željko Trezner (VERN' University of Applied Sciences, Zagreb) is active in different
projects, expert councils and groups in the field of tour operator and travel agency
management and sustainable tourism in general. He is the Advisor of Management board
of the Association of Croatian Travel Agencies and teaches at VERN' University of
Applied Sciences. As a scholar with a strong background in business, he has successfully
merged theoretical knowledge with practical solutions that he has published in numerous
manuals and professional papers and presented in more than a hundred workshops,
seminars and conferences in Croatia and abroad.
Daniela Stoeva is co-owner and General Manager of Tandem Travel, an inbound
tour operator and DMC which is based in Sofia, Bulgaria. She has more than 20 years’
experience in the travel industry. Daniela has PhD degree in cultural tourism management
(„Transnational cultural tourism routes in the Eastern Balkans“). She has actively
participated in Development of European Tourism Quality Label project as the Member of
Working Group, as partner in researches in the area of cultural tourism (Research
program ACRE, 6. Framework, Program of the EU Commission), and as consultant
(Development of local products, TIO Veliko Trnovo). She is a member of the Board of
Directors of Association “Authentic Bulgaria” and the Chair of Ethic Commission of
ABTTA.
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Professor Dr. Romana Lekic is the Chair of the Tourism Department at Vern’
University in Zagreb, Croatia. She has received her PhD in Cultural Anthropology:
Croatian traditional heritage and cultural tourism, The Possibility of Including Intangible
Heritage through Representative Samples, as well as receiving professional training in
drama, dance, and art. She has worked as a trainer and consultant in the field of tourism
and culture. She is involved in numerous European projects in Cultural Tourism and
Special Interest Tourism, as well as being an associate for the Croatian National Tourist
Board, the Ministry of Tourism, the UHPA (the Association of Croatian Travel Agencies),
as well as other institutions, organisations and developmental agencies located in Croatia
and abroad. She teaches as a visiting professor at Universities in Slovenia and
Montenegro, where she gives lectures and trainings on topics such as: personal
development, creativity, creative leadership and nonviolent communication,
transformational leadership, and group dynamics.
Dominika Koritnik Trepel (Institute Rihtar’s Homestead) has many years of
experience as a outgoing and incoming tourist guide. She is a member of Slovenian
Association of Tourist Guides and the Secretary of Slovenian Professional Guides
Association, and as that, she provides an education for tourist guides about accessible
tourism. Trepel also works on development of innovative and sustainable tourism
products, promotion of cultural heritage, networking and cooperation with tourist guides
from Europe and around the world.
Ilija Brajkovic (Akcija) has been a member of the internet scene for years, while the
last six years he has actively devoted himself to social networks. A geek at heart, life has led him to something he enjoys even more. Today he is a partner at the Akcija full-service agency for social networks where he supervises client and fan communication. He has been working as a community manager for the most famous Croatian startup ShoutEm where he had managed a community made up of users from all around the world. After that he worked for large clients such as Microsoft Croatia, the Zagreb Tourist Board, Suzuki and Renault. He lectures regularly at various conferences and seminars in the region and abroad, and is always among the top rated lecturers.
Iva Čaleta Pleša (Marija Juric Zagorka Society, Zagreb Tourist Guide Association)
a tourist guide for Zagreb and Zagreb County since 2004. Member of Educational Board
of Zagreb Tourist Guide Association from 2007, organizing educational activities for
Association members. Patner on Zagreb Inside – theme city tours project 2009 -2011. As
a Head of Section for cultural tourism of Marija Juric Zagorka Society participates in
Erasmus+ project Innoguide 2.0 and search for new ways of learning and education.
Iva Silla (Marija Juric Zagorka Society, Zagreb Tourist Guide Association, Secret
Zagreb) A tourist guide for Zagreb alternative tours, writer and editor of Secret Zagreb
blog, creates special cultural and creative tourist products, knows where Zagreb dragon
sleeps and interprets heritage of other Zagreb. In real life owner of small business
Storyteller and project leader for Croatian partner on Erasmus+ project Innoguide 2.0.
Croatian society of journalists in tourism and Croatian journalists' association awarded her
for promoting Zagreb on her blog. Local editor for Like a local guide app and a writer for
Van Zagreba magazine.
„Innovation and Sustainable Development of Special Interest Tourism Products“,
Zagreb, 5-6 April 2016
www.idsit.conferenceatnet.com
Miroslav Varga (Escape Ltd.) is one of a few Google AdWords Certified Trainers in
the Google Adriatics region with experience in working on hundreds of AdWords
campaigns. He is a Google Adwords Certified Professional and also has a GAIQ
Certificate. He has two postgraduate degrees and works as a PPC control manager for
the Escape company. Computers and the Internet fascinated him from the moment he
was introduced to them. He tries to transfer this fascination to his listeners, yet not in a
"geeky" way, but very dynamically, interestingly and with a moderate amount of humor.
He is one of the best-rated lecturers and experts in the field of internet marketing, with
thousands of references from satisfied participants and clients.
Samia Zitouni (Marija Juric Zagorka Society, Zagreb Tourist Guide Association,
Best of Zagreb) An experienced travel agent and tourist guide for Zagreb and Zagreb
County, owner of small business Netragom Travel, writer and editor of webpage Best of
Zagreb where she offers interesting tours and excursions. As a member of Cultural
tourism section in Marija Juric Zagorka Society participates in Erasmus+ project Innoguide
2.0. Special interest for Intercultural Communication competences.
Paul Bradbury (Owner/Editor of Total Croatia News) born in the rain in Manchester,
settled for life on the sunniest island in Europe (and the most beautiful) - Hvar in Croatia,
via Somalia, in 2003. Author and co-author for guidebooks for Hvar and Split, as well as
'Lebanese Nuns Don't Ski' and 'Lavender, Dormice and a Donkey Named Mercedes', Paul
runs various tourism and news websites for Croatia (www.total-croatia-news.com), as well
as being the official blogger for the Central Dalmatia Tourist Board. Winner of the 2014
FIJET Marco Polo award for best international promotion of Croatia.
Špela Vodovc is co-founder, owner and General Manager of Cook Eat Slovenia, a
unique tourist agency, based in Ljubljana, Slovenia. She has more than 10 years of
experience in event management, organization and marketing. Špela is outdoor and
cooking enthusiasts in love with Slovenian cuisine, wines and nature. She carries on the
rich culinary traditions of her mother and grandmother. When she is not busy with guests
she enjoy the thrills of hiking, sailing, running and skiing powder with her friends. Špela’s
ultimate goal is to create an environment in which travelers are able to enjoy tailored small
group adventures, which highlight all that defines Slovenian nature, gastronomy and
entertainment.
The conference is organized by The Association of Croatian Travel Agencies with financial support from
CEI – Central European Initiative, the Ministry of Tourism of the Republic of Croatia and the Zagreb Tourist Board