Information Architecture: The Journey, Destination, and Return Trip
Innovation a Destination and a Journey - Voices 2015
-
Upload
deanna-kosaraju -
Category
Technology
-
view
224 -
download
0
Transcript of Innovation a Destination and a Journey - Voices 2015
![Page 1: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/1.jpg)
March 2015
Innovation – A Destination and a JourneyValeria Mihalache
© Copyright 2015 Xilinx
![Page 2: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/2.jpg)
Innovation Through the Ages
Innovation is Necessary
Creativity, Invention, Innovation
Fostering Innovation
Delivering Innovation
Page 2
Overview
![Page 3: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/3.jpg)
It all started because humans wanted to survive
Survival nowadays: not only as individual, but also as
organization / corporation
More than 300,000 issued by USPTO in 2014
We have been designed to innovate. It’s in our DNA
Page 3
Innovation Through the Ages
![Page 4: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/4.jpg)
Today more than ever
Society has higher expectations nowadays
– Globalization is forcing invention at an unprecedented rate
– Modernization & access to technology and to higher living standards are
fueling more demand from customers
– Competition is a steadfast driver for innovation
Necessity is the mother of invention
Innovation has never been a luxury
Page 4
Innovation is Necessary
![Page 5: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/5.jpg)
Companies must invent to thrive
Companies must frame and reframe their business purpose, the
value they add to customers
Page 5
Without Innovation
![Page 6: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/6.jpg)
Innovation is Fun
Page 6
Examples: Chindogu
![Page 7: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/7.jpg)
Marketing Myopia, Ted Levitt, 1960
– Pointed out that companies had focused too much on making products &
too little on customer satisfaction
– “The reason [the railroads] defined their industry wrong was because they
were railroad-oriented instead of transportation-oriented; they were
product-oriented instead of customer-oriented”
– Companies should look towards the market & redefine themselves & their
products accordingly, rather than looking inwards, at their potential
“WHAT BUSINESS ARE YOU REALLY IN?”
Page 7
Innovation for the Customer
![Page 8: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/8.jpg)
“If I had asked people what they wanted,
they would have said faster horses.” - Henry Ford
Page 8
Visionary Innovation
![Page 9: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/9.jpg)
Creativity: the ability to make new things or think of new ideas
– Artists, chefs, improvisers, engineers
– Not constrained by reality
Invention: a product of the imagination
– Requires creativity, but it’s constrained by reality
– Patentable
Innovation: a new idea, device, or method
– Every invention is an innovation
– Implementation of an invention, or new process, method, business model
“We are all inventors of our own futures. And creativity is the heart of
invention.” -- Tina Seeling: inGenius: A Crash Course on Creativity
Page 9
Creativity, Invention, Innovation
![Page 10: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/10.jpg)
Process innovation
Product innovation
Page 10
Innovation Classification
![Page 11: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/11.jpg)
Page 11
Innovation Classification
DISRUPTIVE
BREAKTHROUGH
INCREMENTAL
Internet
Transistor
FPGA
![Page 12: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/12.jpg)
OPEN
PROPRIETARY
Page 12
Innovation Classification
![Page 13: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/13.jpg)
An organization can’t just expect innovation. It has to allow for it.
It has to sponsor it.
Innovation is not just a destination. It’s a journey that employees
and companies have to make together.
Page 13
Fostering Innovation
![Page 14: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/14.jpg)
Innovation Infrastructure
– Innovation Centers, Research Labs
– Innovation Catalysis Mentors
– Innovation sounding boards; ex. What If Board
– Startup-like groups, even in large company/organization
– Request new ideas as part of the review process
Time
– Unstructured Time
– Sponsor brainstorming
Award Innovation: Bonus, Award Dinner, Offsite, Time Off
Provide opportunities for learning, networking, getting inspired
Page 14
Fostering Innovation: Examples
![Page 15: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/15.jpg)
“Nothing is impossible. The word itself says I’m possible.” –
Audrey Hepburn
Innovation is a mindset
Be courageous
Make innovation your priority
Innovate with respect to the problem / scope
– Identify problems you want to solve. Identify the why’s and what if’s
– Brainstorm the problem relentlessly
– What’s stopping you from solving the problem? What do you need?
Page 15
Delivering Innovation
![Page 16: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/16.jpg)
Know your customer!
Apply problem solving techniques
– Divide and Conquer
– Abstraction
– Analogies and symmetries
Improvise
– If you can’t solve the problem, change it
– Use approximations, probabilities, heuristics
– Brainstorming
Persevere
– When hitting a closed door, find a window
Page 16
Delivering Innovation
![Page 17: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/17.jpg)
Innovation Through the Ages
Innovation is Necessary
Creativity, Invention, Innovation
Fostering Innovation
Delivering Innovation
Page 17
Summary
![Page 18: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/18.jpg)
May 5, 1809: Mary Kies becomes the first woman to receive a U.S.
patent for her method of weaving straw with silk
1845: Sarah Mather patented a submarine telescope and lamp
that allowed submarines to survey the depths of the ocean
1984, patent no. 4,428,085 granted to France Gabe for self-
cleaning house
Marie Curie, 2 Nobel awards,
refused to file any patents
Page 18
Patents by Women
1760: Declaration of Independence
1780: First U.S. President
1788: U.S. Constitution
Ratified
1790: The Patent Act
![Page 19: Innovation a Destination and a Journey - Voices 2015](https://reader034.fdocuments.us/reader034/viewer/2022042701/55a811831a28ab0b748b46e9/html5/thumbnails/19.jpg)
Page 19
Q & A
“The power of imagination makes us infinite.” – John Muir