Innovating Your Competitive Edge by Finding Your Mustache
-
Upload
jeph-maystruck -
Category
Business
-
view
190 -
download
0
description
Transcript of Innovating Your Competitive Edge by Finding Your Mustache
![Page 1: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/1.jpg)
![Page 2: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/2.jpg)
![Page 3: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/3.jpg)
Finding your !
mustache !by jeph maystruck
![Page 4: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/4.jpg)
let’s start a !business
![Page 5: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/5.jpg)
we don’t need to go to a bank for
financing
![Page 6: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/6.jpg)
![Page 7: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/7.jpg)
we don’t need an expensive credit card terminal
![Page 8: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/8.jpg)
![Page 9: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/9.jpg)
you don’t need to hire
people
![Page 10: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/10.jpg)
![Page 11: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/11.jpg)
you don’t need a building or pay for an entire
office
![Page 12: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/12.jpg)
![Page 13: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/13.jpg)
now lets celebrate!
![Page 14: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/14.jpg)
we don’t need a taxi
![Page 15: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/15.jpg)
![Page 16: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/16.jpg)
![Page 17: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/17.jpg)
we don’t need to
stay at a hotel
![Page 18: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/18.jpg)
![Page 19: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/19.jpg)
![Page 20: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/20.jpg)
we don’t have to go to a
restaurant
![Page 21: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/21.jpg)
![Page 22: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/22.jpg)
our world has
changed
![Page 23: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/23.jpg)
![Page 24: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/24.jpg)
what happened?
![Page 25: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/25.jpg)
we’re getting
smarter
![Page 26: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/26.jpg)
the flynn effect
![Page 27: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/27.jpg)
what happened to the
media?
![Page 28: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/28.jpg)
![Page 29: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/29.jpg)
![Page 30: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/30.jpg)
![Page 31: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/31.jpg)
do you believe !everything see on !
tv?
![Page 32: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/32.jpg)
![Page 33: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/33.jpg)
what is the most !powerful form of!
marketing?
![Page 34: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/34.jpg)
word of mouth is still the most powerful form of marketing. !
it’s just easier now.
![Page 35: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/35.jpg)
what’s your
mustache?
![Page 36: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/36.jpg)
![Page 37: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/37.jpg)
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million raised
![Page 38: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/38.jpg)
![Page 39: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/39.jpg)
![Page 40: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/40.jpg)
“research by Goleman and The Hay Group found that within organizations,
the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”!
-dan pink, a whole new mind
![Page 41: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/41.jpg)
![Page 42: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/42.jpg)
![Page 43: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/43.jpg)
![Page 44: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/44.jpg)
![Page 45: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/45.jpg)
![Page 46: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/46.jpg)
![Page 47: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/47.jpg)
innovation
![Page 48: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/48.jpg)
![Page 49: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/49.jpg)
when you’re innovating,
you’re like david.
![Page 50: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/50.jpg)
![Page 51: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/51.jpg)
![Page 52: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/52.jpg)
vs
![Page 53: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/53.jpg)
being the
underdog is
a good thing.
![Page 54: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/54.jpg)
1. stop trying to be right !2. think like elon musk!3. innovation begins with your culture
![Page 55: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/55.jpg)
![Page 56: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/56.jpg)
true leadership is the willingness to fail and the courage to admit it
![Page 57: Innovating Your Competitive Edge by Finding Your Mustache](https://reader034.fdocuments.us/reader034/viewer/2022052618/55499eafb4c9050c738b4cf0/html5/thumbnails/57.jpg)
e-mail: [email protected] !website: www.strategylab.ca !twitter: @jephmaystruck !