1. ZOETIS EQUINE INNOVATION ADVISORY BOARDScott Spaulding DVM Hilton Miami Airport, Miami, Florida January 22, 2014

2. INNOVATIONThe act or process of introducing new ideas, devices or methods 3. ROGER, WHY ME? 4. MY DISC PROFILE Classic Developer Pattern: Intense desire to achieve personal goalsDont hesitate to ignore accepted thinkingScale new heightsLook for creative and daring solutionsFocus on resultsIs there a better way to do this? 5. THINK OUTSIDE THE BOX Dont hesitate; do whatever it takes to succeedRelentlessly pursue creative solutionsRespond to current culture trendsAnticipate future trendsKey alliances 6. THE PRACTICEInnovation is our culture! 7. THE PRACTICE Key staff membersFocus groups create innovative solutionsTeam leaders for operationsOverall goal and deadlinesEvaluate our progressCelebrate our success 8. THE PRACTICE Inventory control systems & processes Inventory Control $2,500,00030%25% $2,000,00020% $1,500,000 15% $1,000,000 10%$500,000 5%$-0% 20002004 Revenue2008 COGS2013 9. THE PRACTICE TV Ad Campaign 10. THE PRACTICE Large Animal ambulatory Early adopter of technicians in the trucksEquine wellness plansStrategic deworming programDigital radiography 11. THE PRACTICE Social media to promote practice1.15 billion total FB users500 million Twitter users4.2 billion mobile devices access social media1 billion unique monthly You Tube visitors 12. THE PRACTICE In Our Market: Badger Vet has 1,024 Practice 2 has 419 Practice 3 has 109 Practice 4 has 16 Practice 5 has 0Practice 6 has no page 13. THE PRACTICE Finding a mission 14. THE PRACTICE Multiple practice locations 15. SPAULDING GROUP, LLC SkeePet Interactive client communications tablet & smartphone app 16. SPAULDING GROUP, LLC Vet24seven - 17. CONTACT ME Email sspaulding@badgervet.com Facebook www.facebook.com/sspaulding Twitter twitter.com/Scott_Spaulding Linked In www.linkedin.com/in/sspauldingdvm/ Badger Veterinary Hospital www.badgervet.com 18. DISCUSSION & QUESTIONS