Innisfree Digital Media
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Transcript of Innisfree Digital Media
![Page 1: Innisfree Digital Media](https://reader033.fdocuments.us/reader033/viewer/2022042701/55a162851a28abdf408b4664/html5/thumbnails/1.jpg)
INNISFREE HOTELSINNISFREE HOTELSDIGITAL MARKETING INITIATIVESDIGITAL MARKETING INITIATIVES
Presentation by Jill ThomasDirector of New Media Marketing
2012
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We’re living in We’re living in a revolution.a revolution.
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The era of outboundThe era of outboundis coming to a close.is coming to a close.
Consumers are now in control. They’ll come to you when they want your product BUT you must be there when they do. This is ‘inbound’
marketing.
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Hotel guests visit anaverage of 22 websites before making a choice.
of travelers post reviews.
of travelers report reviews are important.
of travelers report they would not book a hotel without a review.
of Facebook users report that friends’ travel photos influenced their holiday plans.
of travelers report they changed their original hotel choice as a result of Facebook.
of Facebook users post their vacation photos.
of American travelers find and book travel products via search engines.
Americans with house-hold incomes of more than $100,000 are 2x as likely to book travel arrangements online.
81%
50%
49%
50%
48%
76%
62%
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New York City not Big Sur California.New York City not Big Sur California.
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Vanity websites are the core Vanity websites are the core of Innisfree’s Digital City.of Innisfree’s Digital City.
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Social media drives traffic to our hub.Social media drives traffic to our hub.
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Generate Leads & Drive ConversionsGenerate Leads & Drive Conversions
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= = CustomerCustomerEngagementEngagement
Brand Awareness & Brand Awareness & Guest SatisfactionGuest Satisfaction
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Social to the Core.Social to the Core.Finding Viriginia. Measuring ROE.Finding Viriginia. Measuring ROE.
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14 Months Later14 Months Later$816, 974 in direct digital revenue January to June 2012$816, 974 in direct digital revenue January to June 2012