Inner Sense Sustainability Challenge IMEX 2014
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Transcript of Inner Sense Sustainability Challenge IMEX 2014
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Can Sustainability be fun?
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Do people care about sustainability?
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Do people act sustainably at home, at the office, or in events?
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How do we close the green gap?
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Let’s do something different?
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Challenge Engage Make it Fun
Report Change Results
Just do it
Inner Sense Challenge
Global Objective
Kick Off &Teams
Gamification
Weekly Newsletters
Make it a habit
Award
Just do It
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Challenge Event
AwardCeremony
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Targets
Engage high % of all co-workers/event participants
Engage for many weeks
60-95%
4-8 weeks
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Challenge - Low cost High impact
Gamification of Sustainability program!
Behaviour and understanding => Points
Compete in teams – not as individuals!
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We all love bonus medals and stars
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Case Study
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Case Study
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Case Study
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Case Study
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Low cost High impact
Example:
• 200 people x 5 times a week x 8 weeks = 8000 impressions.
• Cost per impression = 0.10 – 0.25 €
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– 7 weeks challenge– 65% of 2600 people participated– Fitness and personal sustainability
– 8 weeks pilot– Sustainability, social responsibility,
nutrition and health
– Kick off, and then 8 weeks challenge– 95% of 1000 people participated.
– 8 weeks challenges 2012, 2013, 2014– 900 people from all of the world
participated in teams– Health focus
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A selection of our satisfied clients
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Healthy people make healthy organisationsJanet Cheung(+34) 639 052 [email protected]
Víctor Angel(+34) 600 575 [email protected]