Inland Press Quiz Webinar

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how to capitalize on the

BUZZ around quizzes

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Matt CoenPresident & Co-FounderSecond Street@mcoen

Liz CriderDirector of Affiliate SuccessSecond Street@emcrider

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OVER 3,000 MEDIA COMPANIES

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Why Newspapers Love QuizzesWhy Quizzes Appeal to EveryoneHow ToQuizzes for Q4: Your Plan

In the webinar…

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Personality Quizzes

Definition: A quiz designed to help people discover something fun about themselves.

“Which Beatle Are You?”“What Cardinals Player Are You?”

“What Breed of Puppy is Perfect For You?”

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Trivia Quizzes

Definition: A quiz designed to test someone’s knowledge about a particular subject.

“So, You Think You’re a Movie Buff.”“How Galveston Are You?”

“How Well Do You Know US History?”

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Advertiser Quizzes

Definition: A quiz created for a specific advertiser to showcase their business and collect consumer data.

“How Well Do You Know Kansas City?”“What Type of Car Should You Drive?”

“What Is Your Home Décor Personality?”

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WHY NEWSPAPERS LOVE QUIZZES

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FunEngagingDrive RevenueContentCollect DataProvide a Custom

Solution

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Quizzes are FUN!

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Why Quizzes are Fun Engaging Universal Fun to Create Endless Options Drive Engagement & Content

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Quizzes Engage Your Audience

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Why Your Audience Loves QuizzesSocialSharableTimelyQuick and EasyFUN

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Quizzes Drive Revenue

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How to Drive RevenueSell 1 Exclusive SponsorshipSell Multiple Prize SponsorshipsAlign with Current Promotions or

ProgrammingSell a Quiz Bundle

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Quizzes are Native/Advertiser Content

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Using Quizzes as ContentAlign with Current InitiativesUnique Solution for Advertisers Completely Customizable Incorporate into Mobile as Content

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Quizzes Collect Customer Data

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Data CollectionAnswers to QuestionsRegistration FieldsSurvey QuestionsOpt Ins

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Offer a Custom Solution

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Benefits of Custom QuizzesFeature the Advertiser’s Products & ServicesCollect Data for the AdvertiserEncourage Social SharingGenerate Huge ExposureProvide a Unique Solution

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70%Optins

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WHY QUIZZES APPEAL TO EVERYONE

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Externally

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Very Social & Sharable

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Appeals to local audience

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Taken 9,000 times in one week75%

opt-in rate!

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taken

12,000times

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Internally

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taken

1,400times

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38%of people were

Snoopy

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“We love quizzes. It’s fun to dream them up, fun to put them together, and fun to monitor their progress, and quizzes are fun for our visitors to take, talk about, and share.” -Chris Juzwik, Madison.com

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taken

7,000times

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HOW TO GET BUY IN

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Have a Plan

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Planning is EVERYTHING Make a Plan so EVERYONE is on the Same Page Look at What You are Already Doing Use Quizzes Around Big Programming

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Make it Fun

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Everyone Likes FUN!Engage your teamCome up with timely topicsHave fun with quizzes

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Show the Benefits

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Quizzes do GREAT Things! Drive online traffic Drive social engagement Fulfill department goals Drive revenue

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HOW TO SELL

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Advertisers to Target

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Be Systematic Align with theme Consider your Target Audience Niche Advertisers are a Great Fit

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Incorporate a Sweepstakes

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Incent Customers to Share Justify the Request for Registration Ask a Survey Question to Gather Info Make Prize Compelling and Relevant Gather Opt-ins and ‘Likes’

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HOW TO PROMOTE

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Promotional Examples

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QUIZZES FOR Q4:A QUICK START PLAN

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October

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Quiz Ideas:Halloween CandyScary MovieSpooky Local Trivia

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QuizAdvertisers to Target

Seasonal ShopsGrocery StoresKid Retail & ServicesCorn Mazes & Haunted HousesAttractions

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November

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Quiz Ideas:Thanksgiving FoodParade FloatBlack Friday Shopper

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QuizAdvertisers to Target

Grocery StoresAutomotiveRestaurant and DiningRetail Specialty Food Market

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December

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Holiday Quiz Bundles

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One title sponsor (auto dealer)4 days of quizzes

Custom Holiday Quiz

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Custom QuizQuestion sponsors featuring sponsor business or serviceFeaturing local attractions and businesses

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Sponsors on results page

Custom Quiz

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TAKEAWAYS

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USE QUIZZES TO SOLVE ADVERTISER NEEDS

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ALIGN QUIZZES WITH CURRENT PROMOTIONS

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QUIZZES ARE A GIFT TO YOUR EDITORIAL TEAM

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HAVE FUN!

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RESOURCES

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#PromotionsLabSign up for the newsletter

#PromotionsLabDownload the playbook

#PromotionsLabsecondstreet.com/university

Promotions UniversitySales, Planning, and Admin Courses Available

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WE LOVE QUESTIONS

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Matt CoenPresident & Co-FounderSecond Street@mcoen

Liz CriderDirector of Affiliate SuccessSecond Street@emcrider

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Inland Press Quiz Webinar

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