5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

2012 INK & IRON FESTIVALRecap Report

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign Campus Circle worked on marketing the

2012 INK & IRON FESTIVAL. This reportrecaps our efforts including:

Online Marketing through CampusCircle.comincluding banner ads, dedicated emailing,newsletter ads, a sweepstakes and calendarlistings.

Social Media - Campus Circle utilized its ownsocial media channels to promote the event.We disseminated original content including asweepstakes for the event through our andpartner facebook and twitter accounts.

Campus Circle - Print advertising andeditorial for the festival appeared in ouralternative paper.

TOTAL CLICKS - 832PAGE VIEWS OF CONTENT – 6,285

Banner Advertising Banner advertising for the Ink-N-Iron Festival appeared on our website. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages519,000 page views and 140,000 unique visitors. The banner ad had 733,126impressions and 347 clicks. The value of the banner ad was $7,330.00.

Dedicated Email Campus Circle launched a

dedicated email to our27,500+ members in LosAngeles and Orange countyto promote the festival.

Online Editorial Campus Circle posted a

preview of the event onits website. The articlewas used as a socialmedia tool to promotethe event. It was viewed774 times.

The value of the articlewas $1,075.00.

Newsletter Advertising #1

Banner advertising forthe festival appeared inour weekly emailnewsletter for 4 weeks

The Campus Circleweekly email newsletterreaches 27,500+members per week inthe greater Los Angelesarea.

The total value of thebanner ads over 4weeks was $1,200.00

Calendar Listings Campus Circle listed the

event in the calendar sectionof our website. The listinggenerated 811 page views.The value of the listing is$75.00.

Banner Tracking via Bit.lyCampus Circle’s bitly link accounted for over 50% of all Bitlyrelated links for the festival.

Campus Circle - Print Ad

Print Ad Campaign – A ½ page4 color ad for event appeared in3 issues of Campus Circle.

Campus Circle is an alternativenewspaper distributed to 500retail outlets and schools in thegreater Los Angeles area. In its22th year, Campus Circle coversfilm, music, theatre, events andL.A. culture.

The value of the print ads was$4,890.00

Circulation: 30,000 Readership: 90,000

Print editorial in Campus Circle

The event was spotlighted inthe calendar section of theJune 7 issue of Campus Circle.

Campus Circle is distributed to500 plus retail outlets andschools in the Los Angelesarea.

The value of the listing was$525.00.

Campus Circle - Social Media

Campus Circle utilized itsown Social Media channelsto promote the festival. Wedisseminated informationabout the festival throughour Facebook and Twitterpages along with variousother efforts of outreach.The following picturesrecaps some of ourapproach.

Facebook Likes: 53,000+Twitter followers: 2,615Total Value = $1,500.00

Campus Circle - Social Media 2

Video Gallery

Campus Circle hosted atrailer for the festival onour website. The trailerpage was used as a tool topromote the festival. It wasviewed 204 times duringthe course of thecampaign.

The value of the videotrailer is $100.00

Sweepstakes

Campus Circle hosted a 3week sweepstakes on ourwebsite for the festival. Thesweepstakes page wasused as a tool to promotethe event.

The sweepstakes page had1,062 page views.

The demographics ofentrants for thesweepstakes appear on thefollowing pages.

The value of thesweepstakes was $750.00.

Sweepstakes Stats - Age

Sweepstakes Stats - Gender

Sweepstakes Stats – Ethnicity

Sweepstakes Stats - Status