Initial team7(fantastic five)
7
Getting Retriever into B2C FANTASTIC FIVE Axel Cronert, Cecilie Ceng Chen, Richard Hellborg, Per Sandström, Timo Stratmann Page 1 2012-09-06 Using strong core competencies to expand the company‘s business model into a fertile B2C market Go Fetch!
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Transcript of Initial team7(fantastic five)
Getting Retriever into B2C
FANTASTIC FIVE
Axel Cronert, Cecilie Ceng Chen, Richard Hellborg, Per Sandström, Timo Stratmann Page 12012-09-06
Using strong core competencies to expand the company‘s business model into a fertile B2C market
Go Fetch!
Page 206.09.2012
The Business ModelDelivering high quality paid print content to Business customers in a digital, easily accessible way.
The Mission (shortened)Retriever will process relevant information for its customers, providing them with the knowledge they need to make the right decisions.
We will achieve this by having committed employees, offering the best service possible, providing accurate deliveries and using a modern digital service.
The Strategic GoalsWe will become the main provider of high quality digital content in Sweden by 2015 for both businesses and consumers.
Page 32012-09-06
Current B2B Services
• Monitoring• Research• Analysis• Business information• Partner
• Nonbiased ownership (TT) with access to 450 sources
• 650+ corporate customers • Competitors: Infopaq, Paperton, etc.
Page 4
One step into B2C market
Newspapers & Magazines
The Market-Media
Other Media (TV,Radio,Music,etc)
Printed
Tablet
Online
Page 52012-09-06
The future consumer
• Used to digital media consumption • Used to readily available information • Demands high quality content• Used to unlimitied access models from “other
media” (e.g. Spotify, Viasat)=> Lack of unlimited access models for newspapers and magazines!
Page 62012-09-06
A new Consumer-Oriented User Interface
OFFERINGS
Page 72012-09-06
Consequences for the company
• A more effective mission statement– Adding “we are committed to delivering the services in the most
convenient and user-friendly way possible”– Adding “We will make our option the natural choice for media
consumers”
• New target groups => new marketing strategy– Expanding marketing department– Adding new communication channels– Engaging suppliers in marketing efforts
• New competences needed– Software development– B2C Customer service
