Initial Boards

S

The PlanThe original plan was to design and produce a mock annual report for a fortune 500 company. This was to include branding too. After starting the project and getting feedback, the project was decide to be to big, and I split it in to a branding project and an annual report project. After producing the branding for Surters,

SummaryFor this project, I tried to produce a brand that was very formal and corporate and something that would fit in to a commercial environment. I felt this fit the project better than doing something that looked good, but wouldn’t work for a real company. I produced a range of printed stationary and also produced some digital

I decided that doing an annual report for a made up company was to hard, so I followed the feedback I received and did something different with the report. Overall I tried to produce printed and digital deliverables which are shown throughout the boards and blog.

work, such as basic webpage layouts. The audience that I considered for this were people that read the financial times, work in the industry, men and women aged 35+.

BreakdownThe project started with a financial company called Arentum, I started to think about initial idea’s and development. Then I decided to change the name a few times, to see what fit. Surters was the chosen name and I set about to develop the brand more. To develop I like to layout logo’s on lots of different boards within one

document and see what works. Above are some pictures of the development work I did for the branding.

DeliverablesI designed a range of deliverables for this project ranging from printed media to digital. When I initally started this project I was going to produce the annual report with it so my set of stationary is limited because of the change.

SCranbury Business ParkWest ChesterfieldDerbyDE12 3UY

01472 988713201472 [email protected]

William Skane-DavisCEO

Cranbury Business ParkWest ChesterfieldDerbyDE12 3UY

01472 988713201472 [email protected]

William Skane-DavisCEOS

Website - 800px x 600px For the website, I tried to develop something that was professional and engaging to tell the user about the company mainly. The idea is that the vertical bars in the top half act as main content area, and they slide along depending on which part of the website the user navigates to.

Business Cards - 55mm x 85mm 400gsm matteI wanted to create simple business cards that were corporate and clean. I used white and different shades of grey’s as the colours and sans serif typeface for the body text. The print process on the Surters logo is foil blocking, and this is shown in the context photography.

Letterhead - 210mm x 297mm 135gsm matteWith this I tried to take on the same idea as the business card. I wanted to keep it simple and clean. Centering the address and then having two columns for the email and phone number is how I went about this. For the back of the letterhead it would be a solid grey with a UV spot varnish of the Surters logo in reverse.

Compliment Slip - 210mm x 100mm 135gsm matteAs a compliment slip it stayed in the same style as the rest of the brand. The only difference with this slip is that I decided not to put “With Compliments” on it so that the user could add whatever they wanted. Also if this went to print I would have it printed as a pad so that it could be used for notes as necessary.

CD StickerSomething bold and clean using the colours of the brand. It is the company logo printed bigger on top of the CD. I decided to do this so that the CD specifically couldn’t be written on and the CD case would have the information on it.

CD Case - 297mm x 135mm 135gsm matte A simple case printed on to matte paper. It is a simple sleeve to contain a CD.

SS

S

Surters Group, Cranbury Business ParkWest Chesterfield, Derby, DE12 3UY

01472 988713201472 9887133

[email protected]

S

Surters Group, Cranbury Business ParkWest Chesterfield, Derby, DE12 3UY

01472 988713201472 9887133

[email protected]

Letterhead - 210mm x 297mm 135gsm matteWith this I tried to take on the same idea as the business card. I wanted to keep it simple and clean. Centering the address and then having two columns for the email and phone number is how I went about this. For the back of the letterhead it would be a solid grey with a UV spot varnish of the Surters logo in reverse. Fugiatur a ipient,

Compliment Slip - 210mm x 100mm 135gsm matteAs a compliment slip it stayed in the same style as the rest of the brand. The only difference with this slip is that I decided not to put “With Compliments” on it so that the user could add whatever they wanted. Also if this went to print I would have it printed as a pad so that it could be used for notes as necessary.

CD StickerSomething bold and clean using the colours of the brand. It is the company logo printed bigger on top of the CD. I decided to do this so that the CD specifically couldn’t be written on and the CD case would have the information on it.

CD Case - 297mm x 135mm 135gsm matte A simple case printed on to matte paper. It is a simple sleeve to contain a CD.

restaurantThe PlanThis is an old ISTD brief where I had to brand a restaurant with a typographic style. So I wanted to deliver mainly printed media, but I also explored some digital solutions too. Something that I wanted to do very early on was create a logo that would be able to incorporate itself on to any format that it was put on to. This is reflected in

SummaryThink of something to put in here.

SummaryThink of more things to put here.my development. The audience that I was trying to aim

this towards is 25+ young couples. So I played with the idea of a red carpet which influenced my final idea’s.

restaurantThe logoI started to look in to the brief and think about what I could do for a logo. I saw that the brief referenced “Mutton Quad” and looked it up and it is a measurement for typography. It’s known as a em-dash. So based on this I started to develop idea’s for the logo. I started with the typeface, thinking about how I wanted the restaurant to

look. Then with the em measurement in mind I thought about composition. Then with the basic style of logo decided, I looked at colour and final touches. I chose this logo because I would be able to incorporate it on any media e.g. as shown on the left on this board.

restaurantLetterhead - 210mm x 297mm 135gsm matteThe letterhead is clean and simple, and I wanted it to look as professional as possible. For the back of the letterhead I have the red stripe running down the same side as the logo is on. Right aligned text down the line of the right side of the logo to keep it clean.

Menu - 297mm x 420 270gsm matteThe menu is A3 printed on both sides. I used the food and prices off other menu’s as an example. Again the red stripe coming off the logo is there to incorporate the logo on to the page more.

Business Card - 55mm x 85mm 400gsm matteRed on one side with the content on the other, I wanted to create a simple design that would give the necessary information and nothing more.

Receipt/ReservedFor the receipt I layed out an example of what it would be like the stock would be the same as the letterhead, 135gms matte paper white. As for the reserved signs, they are small and have two folds on the ends so that they can stand up like mini tables. Again printed on to the same stock as the letterhead.

William Skane-DavisManger

16 Lumbard RoadLeedsUnited Kingdom

0113 355 [email protected]

restaurant

restaurant

Starters

Pasta

Meat Dishes

Desert

Sides

SWEET MINI CHILLI PEPPERSRed chillies stuffed with tuna, capers, rocket & anchovies

PRAWN LINGUINEFried garlicky prawns with shaved fennel, tomatoes, chilli & rocket

8oz ANGUS SIRLOIN STEAKSirloin with grilled mushrooms & dressed peppery watercress

PANNA COTTAWobbly panna cotta with a compote of seasonal fruits

ITALIAN NACHOSCrispy fried four-cheese ravioli with spicy arrabiata sauce

LINGUINE VONGOLESteamed cockles, garlic, chilli, white wine, parsley, butter & lemon

FLASH-GRILLED FEATHER STEAKBritish beef pounded with sage & prosciutto. Spicy tomato salsa

TIRAMISUCoffee-flavoured trifle with orange mascarpone & chocolate

AMALFI LEMON CURD SLICESmooth lemon curd with toasted pistachios & crushed berries

SICILIAN CHEESECAKEBeautiful ricotta cheesecake topped with candied citrus fruit with candied citrus fruitcrushed berries

CRUNCHY SALAD / BAKES CARROTS IN THE BAG / FUNKY CHIPSBUTTERED SLICED BRUSSELS / FAMOUS POLENTA CHIPS /POSH CHIPS /

WORLD’S BEST OLIVES ON ICELarge green olives, black olive tapenade & crispy “music bread”

TAGLIATELLE BOLOGNESERagù of beef, pork, herbs, Chianti, Parmesan & herby breadcrumbs

REVOLUTION BURGER8oz chuck steak burger, smoked ancho chilli salsa, salad & pickles

BORLOTTI BEAN BRUSCHETTASlow-brasied beans with lemon, mint & new-season’s olive oil

MEATBALL CARBONARAServed Roman-style with lemon cream sauce & rigatoni pasta

“HAPPY” GRILLED CHICKENMarinated in thyme & garlic with a tomato, olive, chilli & caper sauce

ITALIAN BREAD SELECTIONHomemade rosemary focaccia, artisan sourdough, ciabatta & tortano from our bakery, arispy carta di musica

PROSCIUTTO SPAGHETTILemon, fresh parsley & prosciutto San Daniele

SOUTH COAST FRITTO MISTOMixed crispy fried fish of the day, served with Italian tartare sauce

£4.45

£9.45

£4.45

£4.45

£3.55

£9.55

£3.55

£3.55

£3.75

£4.55

All £4.00

£3.75

£8.75

£3.75

£5.25

£10.25

£5.25

£3.75

£9.75

£3.75

Rose Wine

restaurant

Drinks

Red Wine

White Wine

Champagne

SPRING WATER ESPRESSO

MERLOT/CORVINA VENETO2010 PONTE PIETRA / Soft, ripe, cherry-pie flavours

TREBBIANO GARGENEGA DEL VENETO2010 PONTE PIETRA / Clean & fresh with light floral notes

PINOT GRIGIO ROSÉ2010 SCARPETTA / Delicate with fruity summer berry flavours

FRESH JUICESOrange, Lemon, Cranberry, Apple

CAPPUCCINO

PRIMITIVO DI SALENTO, CANTINE LUIGI SCRITTI2009 PUGLIA / Notes of cherries, cloves, wild blackberries & spice

SOAVE CLASSICO VENETO2010 CANTINA DI MONTEFORTE / Great depth & balance of ripe fruit

A MANO ROSATA2010 PUGLIA / Light, pink and summery

VIN SANTO TEGRINO TUSCANY2005 CANTINE LEONARDO / Fig, almond & honey flavours

BILLECART SALMON NV BRUT RESERVE CHAMPAGNE

BILLECART SALMON NV BRUT ROSE CHAMPAGNE

COKE / DIET COKEMACCHIATO

SHIRAZ DI SICILIA2009 VILLA FRANCESCA / Rich & rounded with a peppery spice

SAUVIGNON BLANC 2010 TINTORETTO / Sauvignon from Grave with delicious herby aromas

ARANCIATA / LIMONATALATTE

MONTEPULCIANO D’ABRUZZO2010 IL FAGGIO / Cherry & chocolate flavours are typical of this grape

PINOT GRIGIO DELLE VENEZIE2010 SCARPETTA / A crisp, delicate Pinot Grigio with wonderful citrus

BOTTLED BEERSMessina, Moretti

AMERICANO

HOUSE SPIRITS (35ml)Mixers £1.45

TEA

HOT CHOCOLATE

BARBERA D’ASTI DOCG2008 ALASIA / Ripe, rich plummy flavours with great length

VERDICCHIO DI MATELICA ‘TERRE DI VALBONA’2010 MARCHE / A classic. Well-made, un-oaked, fragrant & crisp

£2.45 £2.45

£1.45 £2.45

£15.40/£10.25/£4.25

£16.75/£11.85/£4.45

£17.45/£13.25/£4.75

£17.90/£13.55/£4.80

£25.65/£16.85/£6.35

£15.35/£10.25/£4.25

£16.65/£11.85/£4.45

£18.95/£14.25/£5.10

£19.50/£14.50/£5.25

£25.65/£16.75/£6.65

£18.95/£14.00/£4.95

£22.60/£16.75/£6.15

£4.99 (70ml)

£60

£70

£2.55£2.00

£2.75£2.45

£4.25 £2.25

£3.75

£2.75

£2.45

restaurant

13/11/11 - 21:03

VISA DEBIT

HANDSET: 1

AUTH CODE: 0121

AID: A000000031

TXN: 91232

Sp Water Coke Glass D Vene

BB BruschettaItal Bread SelecS SteakF ChipsG ChickenP ChipsSth CF MistoTAG BoloC Salad

Sici CCake

To Pay

Total

VAT

Thank you for your custom!

x4x2x2

x2x2x1x1x1x1x1x1x2

x4

£5.80£5.10£10.50

£10.50£7.50£14.45£4.00£11.80£4.00£12.50£8.75£8.00

£18.20

£129.85

£155.82

£25.97

16 Lumbard RoadLeeds

United Kingdom

0113 355 967 em.co.uk [email protected]

restaurantrestaurant

restaurant

reservedtable no.1

restaurant

reservedtable no.2

restaurantPlacemats - 420mm x 297mm 135gsm matteThese placemats incorporate the logo on the left and also have a picture of fresh produce, herbs and chocolate. They are there to show the customer the quality at the restaurant. I did a series of 8 as shown above.

restaurant

ENJOY

restaurant

ENJOY

restaurant

ENJOY

restaurant

ENJOY

restaurant

ENJOY

restaurant

ENJOYrestaurant

ENJOY

restaurant

ENJOY

restaurantRestaurant branding contextAs part of one of my mini briefs I did some branding for an interior design student. In return he designed me the interior and exterior of a restaurant with my branding incorporated in that. I am pleased with the outcome and it is good context to show an example of the restaurant. The key part of the restaurant is the red stripe which is a

strong colour and is relevant to the brand. The exterior of the restaurant would have a glass window/entrance as highlighted in the first picture. The logo and a menu would be placed next to the door also.

restaurantFinal Context PicturesThis is an old ISTD brief where I had to brand a restaurant with a typographic style. So I wanted to deliver mainly printed media, but I also explored some digital solutions too. Something that I wanted to do very early on was create a logo that would be able to incorporate itself on to any format that it was put on to. This is reflected in




The PlanThis project was given to me by a friend doing a computer science course. He is designing an app for the andriod platform and he asked me if I could give him some idea’s for a style. I then took the project and turn it in to a full branding and identity project. The company send parcels like Fedex or UPS. The app is a way to track parcels


SummaryThink of more things to put here.quickly while you are out and about. So with this in mind

I set about to create a brand suitable for this. Once I had determinted my deliverables I started to work on the designs.

PharosParcel

Initial Logo Idea’s and DevelopmentI looked at the old Pharos Parcel logo and initially started with looking at doing something similar to that. However I wasn’t happy with my designs and I moved on to the idea of a box. Obvious, but I think it turned out well. So I looked at different colours but in the end decided to stick with the original company colours,

and use orange. To make it a little different on different formats aswell, I also take the box icon design and make it smaller and add some depth to them. Examples of that are on other boards.

The AppThis is the design for the app. It has 6 features in it. And I have designed 3 versions so they would all work across the OSX platform and Andriod. The 6 main features are - Tracking a parcel, Getting a quote to send a parcel, Contacting the Pharos Team, Getting News and Updates, Getting Help with orders or related matters and being

able to organise sending a parcel and getting the labels etc. I decided to stick with the company colours. I had to keep it simple because of the size restrictions of the designs.

Letterhead - 210mm x 297mm 135gsm matteThe letterhead incorporates the 3 box logo which I put together to give the logo a bit more depth when it is on the page. Because of the bigger than normal logo at the top I decided that the address and such at the bottom was the best decision. Also with the orange back it makes it stand out when placed on a table.

Business Card - 55mm x 85mm 135gsm matteSimple white business card with the logo on the front and then the content on the other side. I used the same colours as the type in the logo for the content (Grey/Orange) to keep it consistant.

Compliment Slip - 105mm x 210mm 135gsm matteThe compliment slip is the same as the letterhead but it has a border around it. I did this so that it fit in with the orange back. It seemed to make it more consistant.

InvoiceI layed out an example of an invoice that would be sent out to a customer in one of the envelopes that I photgraphed on another board. Again sticking with the same colours to keep it consistant.

PharosParcel

William Skane-DavisManaging Director

Pharos Parcel LtdSuite 4

The Old Academy 7 Rose Terrace

PerthPH1 5HA

pharosparcel.com08456 478 479

Pharos Parcel LtdSuite 4, The Old Academy, 7 Rose Terrace, Perth, PH1 5HA

pharosparcel.com 08456 478 479

PharosParcelwith compliments...

PharosParcel

Pharos Parcel LtdSuite 4, The Old Academy

7 Rose Terrace, Perth, PH1 5HApharosparcel.com

08456 478 479

Billing Address

Pharos Parcel LtdSuite 4, The Old Academy 7 Rose Terrace, Perth, PH1 5HApharosparcel.com08456 478 479

Postal Address

Pharos Parcel LtdSuite 4, The Old Academy 7 Rose Terrace, Perth, PH1 5HApharosparcel.com08456 478 479

Invoice for delivery 19th November 2011 Order ID (987123-12321-123-2) Invoice No. 12321311

Qty. Item Number VAT Price

1 30x15x10 Parcel (89127-21312) £7.00 £74.20 Parcel to Leeds/LS6 1LS

2 10x15x10 Parcel (89127-21312) £4.12 £38.94 Parcel to Cheltenahm/GL52 3DT

1 50x5x10 Parcel (89127-21312) £14.90 £142.11 Parcel to Gilford/G17 1JY

VAT Subtotal @ 20% Total £256.25 £26.02

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Pharos Parcel LtdSuite 4, The Old Academy

7 Rose Terrace, Perth, PH1 5HApharosparcel.com

08456 478 479

PharosParcel

WebsiteThe website promotes the app and also allows customers to look at more information. The webside of this project wasn’t a big part of the project but here are a couple development pictures, and the final website promoting the new release of the app. The website would fit to a 800px x 600px size which would allow access from

all screen sizes including mobile phones. This was an important consideration in the design.

Final Context PicturesThis is an old ISTD brief where I had to brand a restaurant with a typographic style. So I wanted to deliver mainly printed media, but I also explored some digital solutions too. Something that I wanted to do very early on was create a logo that would be able to incorporate itself on to any format that it was put on to. This is reflected in




The PlanThis is my competition brief and its to rebrand ISTD. It asked to look at a strategy of how it could be used across a range of matter that they publish. My solution to this was to design a new typeface and use it in the logo. The typeface would have a range of weights as well as being a serif and sans serif typeface.


SummaryThink of more things to put here.

Branding intital ideasAfter I designed the typeface in the way that I wanted, I set about with the logo trying to make a stong brand for ISTD. I looked in to old letterpress and tried to incorporate some of that in to the design. In the end I kept it simple and added some colour in to it because of ISTD’s current logo.



Typeface DevelopmentAs my solution to the brief I wanted to create a typeface for ISTD that would mean they had a branding prescence across a broad range of media not only from their logo.. I took inspiration from Gill Sans and Rockwell. I basically started with 3 shapes that make up most of the letters, and then moved paths around to make them work. The


SummaryThink of more things to put here.uppercase typeface is plain and simple, but the lower

case typeface I developed to be a bit more snazzy. Above are just initial idea’s and the grid that I ended up with after making everything line up.

Type Posters LowercaseFor the lowercase typeface, once I had finished developing it, I put it on to a poster to promote it. I only developed the main character set at present because doing the upper and lowercase set took so long. The character set is something that I plan to complete soon.



UppercaseThe same as with the previous board, I took inspiration from Gill Sans and Rockwell and designed these posters as promotion.



Typeface ContextThis is a picture that I took in NY over the summer and I turned it in to a inspirational poster using the designed typeface, to show how it would work.



The PlanThis is an old ISTD brief where I had to brand a restaurant with a typographic style. So I wanted to deliver mainly printed media, but I also explored some digital solutions too. Something that I wanted to do very early on was create a logo that would be able to incorporate itself on to any format that it was put on to. This is reflected in




ISTD

The PlanCreate an annual report for a company. This was the second half of the first brief that I did. I decided to create an annaul report for a big company but to try and make it in to an infographic more than a stereotypical annual report because so many companies make annual reports digital these days. The final brief that I changed


SummaryThink of more things to put here.was to create a annaul report for shareholders to get

the highlights of the information that they want. Basically to give people who weren’t in to stocks and shares much the highlights without having to spoon through the dense text.

Initial thoughtsThe intial idea’s for this were to create a strong set of visuals and stick to the A4 format and make it in to a book. However through development and idea’s I decided that making the annual report fit on to a 210mm x 841mm almost banner size piece of paper would make it look like an infographic and be a fun format. It would


SummaryThink of more things to put here.also allow me to roll it up and put it in a postal tube for

easy posting to shareholders.

$1.5B+$1.4+$1.2+2009 2010 2011

Initial Idea’sThese are the visual’s that I created using an very dense annual report. I wanted to make it quick and easy for the reader to get the information they wanted instead of having to flick through a heavy book.



Final Visuals The visuals above are the final idea’s for the information on a A4 format. From here I can put them on to a 210mm wide 841mm long banner piece of paper and it will look more like an infographic. This also allows me to create it as a PDF and as a JPEG and make it digital so that people can download the file and read it as a infographic style


SummaryThink of more things to put here.image. So it works in both formats.

2011

2010

2009

2008

2007

32%

29% 26%

23%

21%

OPERATING MARGIN

BILLIONS IN OPERATINGCASH FLOW

2007$800M

2008$900M

2009$1.2B

2010$1.4B

2011$1.7B

BILLIONS IN TOTAL CASHAND INVESTMENTS

3.73.53.33.12.72007 2008 2009 2010 2011

EARNINGS PER SHARE*

2007 2008 2009 2010 2011

$0.68 $0.69$0.72

$0.79

$0.84

EARNINGS PER SHARE*

$0.68

$0.69 $0.72

$0.79

$0.84

20072008

2009

20102011

RECORD OF GROWING REVENUESAND PROFITABILITY


13M+12M+

10M+7M+

4M+

WORLD OF WARCRAFT SUBSCRIBERS


13M+12M+

10M+7M+

4M+



3.7 3.22.7 3.3 3.52007 2008 2009 2010

3.72011


$3.7

$2.7

$3.2 $3.3

$3.52007

20102011

20092008


2007$800M

2008$900M

2009$1.2B

2010$1.4B

2011$1.7B

EARNINGS PER SHARE* 2007

2008

2009

2010

2011

$0.68

$0.69

$0.72

$0.79

$0.84


2008

2009

2010

2011

$0.68

$0.69

$0.72

$0.79

$0.84


2008

2009

2010

2011

$0.68

$0.69

$0.72

$0.79$0.84


2007$800M

2008$900M

2009$1.2B

2010$1.4B

2011$1.7B


2007$800M

2008$900M

2009$1.2B

2010$1.4B

2011$1.7B

2011

2010

2009

2008

2007

32%29%

26%

23%

21%

OPERATING MARGIN


13M+12M+

10M+7M+

4M+



$3.5 $3.7$3.3$3.2

$2.72007 2008 2009 2010 2011


$3.5 $3.7$3.3$3.2

$2.72007

2008

2009 20102011

Report and Packaging ContextThe infographic is printed out and the postal roll has been wrapped in a sticker version of the infographic. There is a white space for the address to be put on the roll and sent to the shareholder.



Initial Boards

Documents

Transcript of Initial Boards