inifinite field marketing brochure
-
Upload
graham-craig -
Category
Documents
-
view
216 -
download
2
description
Transcript of inifinite field marketing brochure
Field Marketing
Field Marketing for 21st Century Brands
We can drive sales of your
products.The key focus of all manufacturers
is to ensure that their products are
sold, their brands are reinforced
and a return on investment is
achieved for their marketing spend.
However, once those
products are dispatched
to retail, how certain
are you that:
The promotional space you have purchased in-store is actually merchandised as expected?
Every effort is being made to drive sales of your products?
Your target consumer audience is being reached in-store?
Supporting POS / POP materials are being deployed and utilised effectively?
Retail execution is effective?
Those selling the products on your behalf truly understand them and promote them effectively?
‘To be the most highly regarded people service company in the UK’infinite mission statement 2011
infinite Group is structured into key
specialist divisions providing the highest
quality service provisions to our clients.
We are a fully functional agency providing
bespoke services to many of the world's best
known brands, delivering quantifiable results
day-in, day-out.
infinite’s provide a bespoke solution, which
addresses the direct need of our clients and
its service provision requirement.
Everything that we do at infinite involves
project management: Detailed below is the
strategic process adopted by infinite when
planning and executing all field marketing
activities.
infinite Approach
Lesson Learning
Identification
DesignEvaluation
Implementation
Reviewing Monitoring
Field Marketing
Working alongside clients we can facilitate the entry of brands and products into retail channels, drive sales in existing outlets and support the evaluation of current operational activity, with the aim to reduce costs and improve efficiencies.
Segmented in to two trading divisions, infinite will service clients in the FMCG and Technology sector with bespoke services tailored to address the markets very different needs.
A unique resource to infinite group, IIS utilise its immense knowledge and significant technological capabilities to create information for clients designed to drive decision making and aid in understanding. The introduction of published industry data, along with dynamic dashboards and European coverage gives clients concise information to improve their business performance.
Provides bespoke recruitment, payroll, human resource and supporting services to clients looking to source external headcount, but without the responsibility of direct employment.
infinite has been selected as one of the FAB ‘50’ companies to work for in the UK, as surveyed by its employees.
Our PeopleMake us Great
Field Marketing brings together a diverse range of people
and skills. Building and developing the right blend is
how infinite Field Marketing has remained innovative and
industry leading during the past 10 years.
As the ‘face of a brand’ our field staff are trained to
fully understand how to operate professionally and
efficiently before they take a step into a store.
Each of our Client Service Managers and Client Service
Directors have all spent time within the retail
environment and have many years experience to draw from.
This real world foundation means client aspirations can
be thoroughly assessed and field team challenges can be
appreciated and managed effectively.
All of our staff from field to office, receive ongoing
training and personal development either through online,
classroom or ‘on the job’ accompaniments. infinite, as a
business, believes that our staff are worth the time and
money invested. It is clear that our staff appreciate the
focus placed upon enhancing their skills and in turn
reward us with loyalty, new ideas and an even greater
work ethic.
We firmly believe we have the best staff in the Field
Marketing industry. From our Tactical Field Staff, to our
highly trained and motivationL Client Service Directors.
Each one is driving the infinite Field Marketing business
in the same direction. Forward.
Field Marketing
Field MarketingSpecialists
infinite Technology is the leading field marketing
provider to the technology, consumer electronics,
gaming, entertainment and white goods manufacturers
focused on quality, service and ROI.
Clients of infinite Technology want to ‘bring their
products to life’ by retail staff training, sales
support and product theatre supported by knowledgeable
field staff or dedicated Brand Ambassadors.
infinite FMCG focuses on the Fast Moving Consumer
Goods market looking to provide value and speed of
execution across volume store groups such as grocery
and CTNs; it’s USP is the speed at which is can
deploy and execute effective campaigns driven by
strong ROI indicators.
Our FMCG division is for those customers who require
straightforward, value for money Field Marketing
services that deliver strong ROI.
Field MarketingSpecialists
‘Bringing Products to Life’
‘Ensuring Sales & Return on Investment’
Field Marketing
Choosing the right Field Marketing service for your needs can be challenging - infinite makes it simple
2 clearly defined devisions each specialising in a select marketplace whilst sharing best practices & knowledge.
ContractualTeams
infinite Field Marketing provide contractual
teams to a variety of clients across the UK and
Europe. We have experience of building new teams
or the transfer of staff via the TUPE process.
Our field teams operate in a manner that is
tailored to the client’s needs and to maximise
the sales opportunity. Each team is supported by
Dynamic Reporting and infinite’s ongoing staff
development strategy.
All of our staff are highly trained and managed
by skilled professionals with many years of Field
Marketing experience.
Each of our customer accounts are managed ‘day to
day’ by a Client Service Manager. These
individuals work closely with the client to fully
understand their business objectives, control
budgets and offer relevant expertise and
opportunity.
A Client Service Director oversees the entire
operation, ensuring agreed KPIs and SLAs are
being met and the requirements and obligations of
infinite Field Marketing are being fulfilled.
infinite Field Marketing provide a complete
people service including Recruitment, Human
Resources and Payroll.
Field Marketing
TacticalSolutionsThe tactical solutions function is a
dedicated resource with the sole aim
of managing field marketing and
promotional activities on behalf of
its client.
The operation is well placed to
provide tactical (ad-hoc) and
strategic activities ranging from
one to thousands of store visits via
an efficient and cost effective
approach, all supported by our in-
house Tactical Booking System and
Dynamic reporting.
Each activity, regardless of size,
is managed by a dedicated Client
Account Manager with whom the
customer will have regular
communications.
Our experienced Tactical Operations
Manager has a holistic view of the
department and ensures standards are
maintained and agreed KPI targets
are met.
infinite Tactical Solutions have
the field staff and organisational
infrastructure to provide our
clients with success and a tangible
return on investment.
infinite provides state
of the art systems for
the purpose of capturing
retail data, analysing
it in real time and
presenting the data in
the format clients want
to see it in. The
information is presented
in spectacular high
definition graphics that
can be dragged and
dropped in to PowerPoint
simply.
The truly unique
software can be altered
as and when needed,
generally within about
20 minutes of request,
giving clients true
flexibility during a
month’s cycle
infinite operates a
dedicated field
marketing data
administration
department focused on
turning raw data into
useable information.
This department has
access to industry-wide
data which it uses for
comparison analysis,
ensuring that the
information we provide
our clients enable them
to make decisions that
drive sales.
Dynamic Reporting
Photo GalleryStatistical analysis often
requires collaborating
information to substantiate
findings.
infinite have a fully
integrated photo gallery within
the Dynamic reporting system
providing users immediate
access to images captured
during a site visit.
The gallery builds into a
chronological image diary of in
store operations filterable by
multiple selections to make
photo browsing simple and
effective.
Dynamic Reporting can be effectively
deployed irrespective of the field
marketing activity size.
Through the use of 3G devices data
can be collected and delivered in
‘real time’ providing the user with
up to the minute information upon
which strategic decisions can be
made.
Online access to Dynamic Reporting
questionnaires means all infinite
staff, whether tactical or permanent
can accurately upload information in
a timely fashion.
Field Marketing
So why is infinite different? and why should you choose us?
Our field marketing services are tailored to the respective client sector, hence
we have exceptional knowledge of how all retail channels work.
In bullet point summary:
•Access to the most accomplished, retailer savvy, field marketing personnel in
the industry
•Unique data capture and Dynamic Reporting
•Access to industry specific insight data
•Bespoke field marketing systems designed to drive quality and efficiency
•Performance Managed Environment; KPIs and SLAs are part of our everyday business
•Effective use of ‘Return on Investment’ models
•Award winning training programs and accredited ‘Investors in People’
•Efficiency tools such as call/route mapping software
•Support services such as warehousing, uniform design, POS printing and more…
CoreCompetencies
infiniteOnline
Visit us www.infinitegroup.co.uk
Follow us on
ContactUs
t. 07957 325228 e. [email protected]
“infinite is a truly passionate
collection of people: passionate in
the way we engage our customers,
passionate in the way we manage our
teams and passionate about our
company. This is why we were awarded
the 2006 DMA Training & Staffing
Award”
Toby Daviesinfinite Field Marketing Managing Director
t. 07956 493903 e. [email protected]
“Being part of infinite is a real
team dynamic, the way in which we
approach working with our incumbent
clients, through to striving to be in
partnership with new brands. Our USP
I feel is our collective “passion” to
be the most highly regarded service
company, whilst enjoying the journey
what ever path that takes us
down….every day is challenging, yet
rewarding at the same time, something
I’m very proud to be part of.”
Phil Woods-HansonNew Business Director
Operations House
7 Woodside Road
South Marston Business Park
Swindon SN3 4WA
t. 01793 829196
e. [email protected] Office
Field Marketing
t. 01793 839950 e. [email protected]
“Since joining infinite I have found
an extremely professional and
attention to detail business having
worked in a number of industry
sectors before it is refreshing to
say infinite ethos is the same
approach to any company we are
talking to be it large or small “if
it can be done we will do it” we have
a team of people that work for each
other and that builds confidence, and
is passed through to our customers”
Russell RivettNew Business Executive