Ingrida VarnagirytIngrida Varnagirytė ė and and Gintarė Gintarė MiliauskaitėMiliauskaitė

What is Actimel ?What is Actimel ?

ActimelActimel is a delicious probiotic drinking is a delicious probiotic drinking yogurt which contains the unique culture yogurt which contains the unique culture L.casei Imunitass®, which can help L.casei Imunitass®, which can help support your body's defences by topping support your body's defences by topping up the levels of good bacteria.up the levels of good bacteria.

Your body's immune system may be Your body's immune system may be weakened by a hectic lifestyle, lack of weakened by a hectic lifestyle, lack of sleep or a poor diet. This is where sleep or a poor diet. This is where ActimelActimel can help to support your body's can help to support your body's defencedefence..

What is L.casei What is L.casei Imunitass® ?Imunitass® ? What is the difference between What is the difference between

ActimelActimel containing L.casei containing L.casei Imunitass® and other yogurts?Imunitass® and other yogurts?

The L.casei Imunitass® culture in The L.casei Imunitass® culture in ActimelActimel is a unique probiotic is a unique probiotic strain. L.casei Imunitass® is the strain. L.casei Imunitass® is the trademarked name for the L.casei trademarked name for the L.casei culture that is exclusive to culture that is exclusive to Danone.Danone.

The probiotic culture L.casei The probiotic culture L.casei Imunitass® is more resistant to Imunitass® is more resistant to stomach acids than many other stomach acids than many other cultures and is therefore able to cultures and is therefore able to reach the intestine in higher reach the intestine in higher concentrations. This is how concentrations. This is how ActimelActimel helps support our body's helps support our body's defences.defences.

L.casei Imunitass® was selected L.casei Imunitass® was selected by Danone's international by Danone's international research centre for its probiotic research centre for its probiotic characteristics and its beneficial characteristics and its beneficial effect on health.effect on health.

What are Probiotics ?What are Probiotics ?

Probiotics are good bacteria that are Probiotics are good bacteria that are naturally present in our gut and they are also naturally present in our gut and they are also found in some drinking yogurts like found in some drinking yogurts like ActimelActimel..

The World Health Organisation defines The World Health Organisation defines probiotics as: "live bacteria that when eaten probiotics as: "live bacteria that when eaten in sufficient quantities, have a beneficial in sufficient quantities, have a beneficial effect on our health (WHO 2002). Probiotic effect on our health (WHO 2002). Probiotic drinking yoghurts and yogurts contain these drinking yoghurts and yogurts contain these live bacteria which help our health in live bacteria which help our health in different ways, depending on the strain of the different ways, depending on the strain of the bacteria and the amount of it in the product bacteria and the amount of it in the product that we eat or drink".that we eat or drink".

How it WorksHow it Works Actimel? Actimel?

1.1.A A stressful life, lack of sleep and eating a poor diet can stressful life, lack of sleep and eating a poor diet can challenge our immune system so we may be more challenge our immune system so we may be more vulnerable.vulnerable.

2.Leading a healthy lifestyle is very important but you 2.Leading a healthy lifestyle is very important but you can also give your body a helping hand by drinking can also give your body a helping hand by drinking ActimelActimel and topping up your good bacteria. and topping up your good bacteria.

3.3. ActimelActimel is scientifically proven to help support your is scientifically proven to help support your body’s defences making life harder for bad bacteria.body’s defences making life harder for bad bacteria.

Our immune system is one of our body's defences, it helps us to cope with illnessOur immune system is one of our body's defences, it helps us to cope with illness and disease.and disease.

1 2 3

When should I take When should I take Actimel?Actimel?The effect of The effect of

ActimelActimel will be will be the same the same whenever it is whenever it is taken during the taken during the day. However, it day. However, it is suggested to is suggested to integrate integrate ActimelActimel into your morning into your morning breakfast, in breakfast, in order to establish order to establish a daily routine.a daily routine.

Danone Danone ActimelActimel wanted to wanted to demonstrate its positive demonstrate its positive probioticprobiotic effects on the effects on the body’s defences during body’s defences during periods of intense intellectual periods of intense intellectual stress. A studystress. A study waswas therefore therefore carriedcarried out onout on schoolschool childrenchildren agedaged 16 and16 and 1818 during 2 during 2 separate exam periodsseparate exam periods..

The results showed that the The results showed that the daily consumption of daily consumption of ActimelActimel significantly significantly increased the presence of increased the presence of some type of immune cells some type of immune cells which are vital in maintaining which are vital in maintaining and supporting your body’s and supporting your body’s defences and immune defences and immune system. system.

There was done an analysis in the There was done an analysis in the ninth form of Liudvinavas Kazys ninth form of Liudvinavas Kazys Boruta secondary school. We Boruta secondary school. We wanted to know if the students wanted to know if the students drink Actimel and how often they drink Actimel and how often they do it. The students were given a do it. The students were given a questionnaire. Eighteen students questionnaire. Eighteen students participated in the analysis. participated in the analysis.

What is your favourite What is your favourite drinkdrink ? ?

From the picture we see that From the picture we see that 39% 39% respondents respondents choose to drink tea and only choose to drink tea and only 11% 11% of the of the respondentrespondentss choose Activia.choose Activia. As we can see in the As we can see in the diagram diagram 28%28% students drink Actimel and it is the students drink Actimel and it is the most favourite drink among young people.most favourite drink among young people.

What is your favourite drink?

39%

28%

22%

11%

tea         Actimel w ater         Activia

Do you know what Do you know what is is

ActimelActimel??Do you know what is actimel?

83%

17%

     yes        no

This diagram reveals us that 83% questioned respondents know Actimel. It shows that Actimel is a popular drink among the young.

What do you think What do you think about about

ActimelActimel??

The diagram shows us that The diagram shows us that 45% respondent45% respondents agrees agree that Actimel strengthens the organismthat Actimel strengthens the organism. 22% . 22% questioned questioned respondentrespondents say that drinking Actimel is s say that drinking Actimel is heathly .heathly .

What do you think about Actimel?

22%

33%

45%

deliciuos deliciuos, but not heatly strengthens

Do you read what is Do you read what is written written

on the tare of a drink? on the tare of a drink?

From this picture we see that From this picture we see that 61% 61% questioned questioned respondents sometimes read what is written on the respondents sometimes read what is written on the tare. And only tare. And only 17% 17% respondents always read about respondents always read about components existing in the drink.components existing in the drink.

Do you read what is written on the tare of a drink?

17%

61%

22%

Alw ays Sometaimes Never

What do you think What do you think what what

is the main component is the main component in in

Actimel?Actimel?

The diagram shows that 55 The diagram shows that 55 %% respondents think that the main respondents think that the main component is calcium. component is calcium.

What do you think what is the main component in Actimel?

28%

17%0%

55%

Milk Yoghurt Water Calcium

What flavour Actimel What flavour Actimel do do

you like best?you like best?

From the picture we see that From the picture we see that 56 % responden56 % respondents ts choose the strawberry flavour as the most choose the strawberry flavour as the most favourite. Classical flavour and forest berry flavourfavourite. Classical flavour and forest berry flavour got the same number got the same number 11%11%..

What flavour Actimel do you like best?

56%

11%

11%

22%

Straw berry Classical Forest berry Multi vitamin