Ingredients of Successful

Company

16

Customer Acquisition• Customer is King• Customer On-

boarding Follow KISS (Keep it

Simple Silly)• Automate

Customer On-boarding Process

• Make your registration page pleasing

• Offer Attractive & Affordable Subscription Plans

Freemium is Best

• Try before you buy (

Freemium) is Sexy• All the rest of the

products around offer freemium

• Analyse if freemium could work for you

• Plan what your free plan gotta offer

• Extend free Trial for prospects

Freemium Analytics

• Keep an eye on your trial Conversions

• Understand who is the potential customer

• Predict the revenue for the next month, quarter

• Understand the problems of non-engaging customers

Subscription Management• Identify the

Pricing Plans• Analyse and

increase the adoption rate of your pricing plans

• Offer attractive pricing model

• Choose the best charging frequency

• Make sure you have plans to cater for various segments of your targeted segments

Recurring Billing• Analyse and

increase the adoption rate of your pricing plans

• Offer attractive pricing model

• Choose the best charging frequency

• Make sure you have plans to cater for various segments of your targeted segments

• Incorporate Dunning

• Discounts & Coupons

SaaS Security• RBAC – for

granular access control

• Security in all layers

• Data Security Policies

• Security against Subscription Plans

• Adhering to OWASP security Guidelines

• Support for Single Sign On

• API Security• SSO & Open Auth

Database Isolation • Size database per customer?

• Targeted Domain• Schema level

customizations• Price of your product?• No. of prospective

customers you are targeting?

• Average usage concurrency

• Usage Pattern• Collaboration

between customers

• White Labelling• Language Preference• Support for custom

fields• Customizable business

policies• Email templates• Workflow

Customization• Billing Customization• Master data

Manipulation

Customizability & Configurability

• Integratibility is the key influencer in SaaS adoption

• Provide Extension & hooks to integrate other Apps

• Be independent on Technology via APIs

• REST & XML Support

Integratibility & Extendibility

• More the Product Self Serviceable, the less cost, effort, churn will be.

• Keep it Silly & Simple• Supportive

Documentation• Customer success

driven• Identify Customer

needs and automate

Self Servicing

• Build distributed, SOA based architecture

• Scale as and when needed

• Analyse & understand the product Demand

• Implement effective Caching, CDN etc

• Identify Potential performance bottlenecks and address it

Performance, Scalability & Availability

• Automate backup Process

• Keep Customers informed about Planned Maintenance

• Do Maintenance on Off Hours

• Check for Redundancy• Learn from Service

outages• Test, Test,Test & Test

Operations & Maintenance

Pick the Perfect Cloud• Pricing• Expertise• Reliability• Financial Stability• Easy Manageability• Customer Support• Transparency

• Provide support for customizing email messages

• Support for Multi Language

• Support for configuring dispatch details such as SMTP, port no., etc

• Support for Dynamic Place Holders

Automate Messaging

• Identify the right candidates for WF

• Automate the Business Process

• Provide Customizable Process Flows

• 0% Hardcode• Be ZERO dependant

on IT Folks • Empower Business

Users with the power of WF Designers

Dynamic Workflows

• % of Active & Inactive Trial Customers

• % of Paid Customers• Identify the Potentials

Customers• Identify Cross Selling

& Upselling Opportunities

• Predict the LTV & ARPC(U)

• Predict MRR

Business Analytics

Presented by Ilyas. F, Technical Evangelist, http://www.techcello.com