Ingenex Digital Strategy

Byoung Joo Lee

• A results-driven digital marketing agency serving clients across the U.S.A. and Canada.

• Focuses on producing results with a full range of digital marketing services:

• Leading internet marketing firm and social media agency

• Assists companies/business(target audience) looking to grow market share, drive traffic, and increase sales through the use of digital marketing.

Challenges & Goals

• Ingenex provides Google AdWords/Analytics services.

Ingenex does not have specific keywords to be found on Google search.

• Suggested Keywords Including the company’s name and digital marketing agency, have the services that Ingenex provides as keywords.

• Be able to survive among all other competitiors Make the target audience interested. For instance, be able to demonstrate

your agency’s success with the use of social media such as YouTube.

SHOW THEM WHAT YOU CAN DO !!!

Digital Strategies

Social

Media

•Allows Ingenex to be able to connect and communicate informally with the target audience

•Be sure to attract the target audience by popularizing social media and network

•Facebook, Twitter, YouTube, Blog, LinkedIn, Google+

Online

Marketing

•Search Engine Optimization through…

•Google, Bing, Yahoo, etc.

•Choose keywords wisely in order for your business to stand out among other relevant search results.

Mobile strategy

• Many of business persons are always moving and smartphones or smart devices are always on.

• Ads on mobile media application such as Pandora Radio and other search engines or portal sites will be

beneficial.

Social Media

• Keep social media always updated

• Sending news letters and posting up the latest relevant information/news are good but…

• Please be sure to provide and receive feedback to the target audience

• One good example of social media strategy can be YouTube.

if you are an expert at digital marketing, try to achieve one of the most

views on YouTube. It will get you attention!

Search Engine Optimization

• Suggested Keywords

Timeline

Jan Feb Mar April May June

Focus on SEO, PPC(Google Adwords Campaign) &

YouTube >1,000,000 view project begins

SEO, PPC & YouTube channel development and social

media strategy

July Aug Sep Oct Nov Dec

Newsletters regarding the NMDL – it will promote Ingenex as education is

provided.

Mobile ads, Facebook ads

Budget Total:$12,700(1yr)

• SEO / PPC(Google AdWords, Facebook Ads) : $5,000

• Social Media : $3,500

• Newsletter(email) : $1,200

• Mobile : $3,000

• Knowledge is a power.

• Many organizations today have come to realize the importance of online marketing.

• If this program becomes more phenomenon and spotted by major media, Ingenex will be known as #1 in digital marketing as Derek becomes a master figure in this field.

New Media Driver’s License - Brilliant way to promote

Measuring Success

• Google Analytics Analyze information and data such as search queries or time spent

on page

• Facebook Ads Track pay-per-clicks and collect the basic data of the target

audience

• Social Media Track the Number of followers on Twitter and Likes on Facebook.