INgage Networks: Value of Social Media

INgage Networks Annual Impact to Bottom-line = $1 Million $500K revenue $270K savings Contact an expert today: 1.866.591.6837 c 2009 INgage Networks. All rights reserved. INgage Networks, formerly known as Neighborhood America. www.ingagenetworks.com $200K savings Talent Acquisition Reduces cost and staff time spent in recruitment and selection process. Eliminates 1 FTE = $100K annual cost savings. Reduces recruitment advertising costs and agency fees. Savings = $100K Updates VIP Career Club members on job postings new ideas Business Development Lead generation: two Fortune 1000 companies and an independent agency of the U.S. government that supports all federal agencies. Potential revenue = $500K Promotes efficient use of business meetings in New York City, reduces travel costs. Estimated savings = $5K Product Development Generates new ideas on enhancing products and positioning to serve particular industry segments. Proves more effective than contracting an external PR agency. Savings = $250K/year Spurs joint webinar opportunity with 2,500 attendees. Savings = $20K Increases viral opportunities for company videos and content. Public Relations + Brand Awareness efficiency Employee Communications Reduces volume of internal emails; increases efficiency through real-time communication. Disseminates disaster planning and recovery information quickly. Measuring the Value of Social Media BUSINESS OVERVIEW Business Development Talent Acquisition Public Relations + Brand Awareness Employee Communications Product Development INgage Networks is an award-winning enterprise social software provider that leverages consumer social networks, as well as its own enterprise software, to enhance: Mobile Marketing Mobile Marketing Mobile Marketing White Label Social Network White Label Social Network

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Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media. They had previously paid $250K annually for an external PR agency, and $20K in events budgeting for venue, traveling and promotions expenses. They saved all of that money by bringing their PR in-house and focusing on social media. Instead of running large events at expensive venues, they now run webinars. Of their latest webinar, Saenz said, “It was a targeted B2B audience we wanted to reach; [we] broke record attendance numbers. We didn’t have to pay for anything as a result. Great exposure and big money saved.”

Transcript of INgage Networks: Value of Social Media

Page 1: INgage Networks: Value of Social Media

INgage Networks Annual Impact to Bottom-line = $1 Million

$500Krevenue

$270Ksavings

$200Ksavings

Talent Acquisition Reduces cost and staff time spent in recruitment and selection process. Eliminates 1 FTE = $100K annual cost savings.

Reduces recruitment advertising costs and agency fees. Savings = $100K

Updates VIP Career Club members on job postings

new ideas

Business Development Lead generation: two Fortune 1000 companies and an independent agency of the U.S. government that supports all federal agencies. Potential revenue = $500K

Promotes efficient use of business meetings in New York City, reduces travel costs. Estimated savings = $5K

Product DevelopmentGenerates new ideas on enhancing products and positioning to serve particular industry segments.

Proves more effective than contracting an external PR agency. Savings = $250K/year

Spurs joint webinar opportunity with 2,500 attendees. Savings = $20K

Increases viral opportunities for company videos and content.

Public Relations + Brand Awareness

efficiency

Employee CommunicationsReduces volume of internal emails; increases efficiency through real-time communication.

Disseminates disaster planning and recovery information quickly.

Measuring the Value of Social Media

BUSINESS OVERVIEW

Business Development Talent AcquisitionPublic Relations + Brand AwarenessEmployee CommunicationsProduct Development

INgage Networks is an award-winning enterprise social software provider that leverages consumer social networks, as well as its own enterprise software, to enhance:

Mobile Marketing

Mobile Marketing Mobile Marketing

White Label Social Network White Label Social Network