ING DiBa Digital Strategy - Frankfurt School Verlag · ING DiBa Digital Strategy Tamara van den Ban...
Transcript of ING DiBa Digital Strategy - Frankfurt School Verlag · ING DiBa Digital Strategy Tamara van den Ban...
GENERATION HEAD DOWN – THE MILLENIALS
People who were born in the digital age
(10 to 19 years old),
as well as young people who have
truly adopted digital as their life style
(19 to 30 years old)
The generation of young people
who use digital technologies intuitively,
as an integral part of their lives
They …
…are tech-savvy
…are demanding
…are social, connected, consultative
… Enjoy change
…are expecting to have a say
…like personalization & customization
Generation
Internet
1996-heute
Millennials
1980-1995
GENERATION HEAD DOWN – THE MILLENIALS
80% sleep with
their phone
next to their
bed
Hyper –
Connected &
Hyper-Social Early adopters
They like choice
They want to
know why
They like to be
involved
They like to take
control
They multitask
Like to have
information at
their fingertips
Spend half of
their lives
online
Grew up in the
age of
technology
Check their
smartphones 43
times per day
MILLENNIALS ARE SOCIAL
53%
would give up their sense
of smell instead of their
social networks
56%
would refuse to work at a
company that bans social
media
27%
prioritize keeping up-to-
date on Facebook above
dating, listening to music
and going to parties
MILLENNIALS WILL CHANGE THE WAY OF BANKING
Source: Viacom Media Networks
53%
don‘t think their
bank offers
anything
different than
other banks
71%
would rather go to the
dentist than listen to
what banks are saying.
33%
believe they
won’t need a
bank at all.
70%
say that in 5
years, the way
we pay for
things will be
totally different.
68%
say that in 5
years, the way
we access our
money will be
totally different
1 in 3
are open to
switching banks in
the next 90 days
Nearly Half
are counting on
tech start-ups to
overhaul the way
banks work 73%
would be more excited about a new woffering in financial services
from GOOGLE, AMAZON, APPLE, PAYPAL or SQUARE than
from their own nationwide bank.
MILLENIALS ARE MOBILE
Deutschland; IFAK; Ipsos; Media Markt Analysen; ab 14 Jahre;
Quelle: VuMA
3,4%
3,1%
5%
2,2%
2%
14,2%
11,1%
20,7%
36%
1,9%
2,8%
4,2%
4%
6%
4,3%
16,6%
18,1%
10,6%
60,8%
47,3%
25,7%
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%
Millennials (18 bis 25 Jahre)
Millennials (26 bis 35 Jahre)
Bevölkerung
Anteil der Befragten
Keine Angabe Keine Mobilfunk-Nutzer Handyfunktion nicht vorhanden
Keine Nutzung Seltene Nutzung Gelegentliche Nutzung
Häufige Nutzung
3,9%
23,7%
49,3%
67,9%
80,8%
4%
24,4%
49,9%
70,3%
73,9%
2,4%
16,4%
45,4%
49,8%
43,7%
0,0% 20,0% 40,0% 60,0% 80,0% 100,0%
Internetnutzung mit anderem Gerät
Internetnutzung mit Tablet-PC
Internetnutzung mit Desktop-PC (mitseparatem Bildschirm)
Internetnutzung mit Notebook bzw.Laptop
Internetnutzung mit internetfähigemHandy oder Smartphone
Anteil der Befragten
Bevölkerung Millennials (25 bis 34 Jahre) Millennials (18 bis 24 Jahre)
Deutschland; ab 14 Jahre; deutschsprachige Bevölkerung
Quelle: IfD Allensbach (ACTA 2014)
MOBILE BANKING ON THE RISE
ING International Survey
The rise of mobile banking and the changing face of payments in the digital age (April 2015)