infostudio2008 a1 - plush toys
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Transcript of infostudio2008 a1 - plush toys
DECO3008 DECO3008 infostudio2008infostudio2008
Assignment 1 – Taxonomy
Stephanie Patel (306168065)
Characteristics Characteristics of pof plush lush toytoyss
• Representation(animal/human/fruit)
• Merchandise category(cartoon/brand mascot/occasion/sport mascot/promotion)
• Part of a set/individual
• Country of production company
• Where was it made?• Material
(cotton/polyester/nylon/plastic)
• Texture(fur/fabric)
• Softness
• Additional accessories• Additional purposes• Colour• Gender orientation• Period of ownership• Bought/Gift• Favourability
• Determine major contributor in the production of plush toys
Main production market - Asia
• Do most production companies resort to off-shore (often cheaper) labour? YES
VisualisationVisualisations & s & analysis (analysis (11))
Production networkProduction network
VisualisationVisualisations & s & analysisanalysis ((22))
Gender, Context & ColourGender, Context & Colour
• Usually no target gender, however more direction towards female target (than male)
• Majority of representation is some sort of animal
• No connection between gender/colour, although are brown (teddy bear)
• General representation VS gender orientation
• Range of representation VS gender orientation
• Gender orientation VS colour
• Are alternate purposes added to a plushies marketed towards certain merchanise categories? YES
• Is a plushie more likely to be marketed in a set rather than individually in certain merchandise categories? YES
VisualisationVisualisations & s & analysisanalysis ((33))
Merchandise category Merchandise category dependenciesdependencies
VisualisationVisualisations & s & analysisanalysis ((44))
Favourability dependenciesFavourability dependencies• Does the fact that a plushie is a gift/bought affect how favourable it is?
YES
• Does favourability increase/decrease over time?
VisualisationVisualisations & s & analysisanalysis ((44))
CompositionCompositionRelationship between material, texture & softness rating
Soft
HardHard
Cotton
Polyester
Nylon
Plastic
VisualisationVisualisations & s & analysisanalysis ((44))
Merchandise categoryMerchandise category• Is a particular merchandise category:
– targeted towards a specific gender? SOME– primarily consists of similar plush toy representations? MOST
TaxonomyTaxonomy• Representation/Colour/
Gender– general (animal/human/fruit)
– specific
• Context– Merchandise category
(cartoon/brand mascot/occasion/sport mascot/promotion)
– Set/individual
• Production– Origin of company– Place of production
• Composition– Material (cotton/polyester/nylon/plastic)
– Texture (fur/fabric)
– Softness
• Additional– Accessories– purposes
• Subjective/Personal characteristics
– Period of ownership– Bought/Gift– Favourability