Informetrics Yearbook

INFORMETRICS 2008 YEARBOOK

THEFUTUREOFLEASINGANDMARKETING

2007 was a year of growth for Informetrics as we continued to work with long term owners of existing properties, as well as participating in the strategic initiatives of properties changing hands in a market that saw a tremendous amount of ownership turnover. New development in office, mixed use, retail, and industrial were a major part of our 2007 activities, as demand prompted the introduction of new product in all areas of the market.

Our clients are embracing the marketing innovations that we have been preaching for years and are finding that they facilitate the selling efforts of their leasing teams. They agree that it is an integral part of their asset management process, enabling them to reach further into the prospective pool of tenants with a more complete, immediate response, creating opportunities to properly position and expose their product to a broader base of prospects. They are finding that they are educating the brokerage community about their offerings in a more effective manner, thereby extending their message directly to the tenant base in a manner that properly informs the buying public about their offer. We have been successful in assisting our clients in correctly defining their value position and communicating it, using a variety of cutting edge tools that affect the entire sales cycle that leads to the point of lease or purchase contract negotiations.

Our thanks go to the many owners, developers, and providers of third party management and leasing services, for allowing us to be a part of your team. We promise to continue to improve our service delivery, provide innovative marketing solutions, and assist you in understanding, creating, and implementing marketing initiatives that drive your goals of value creation.

JAY HOLLAND, PRESIDENT

1Informetrics

2008 Yearbook

05 Main Place

07 1515 WynkooP

09 12th & MidtoWn

11 1800 West looP south

13 Brazos toWn center

15 offices at Park 10

17 999 Peachtree

19 Wells farGo Plaza

21 Port crossinG coMMerce center

23 919 MilaM

25 1800 lariMer

27 Bank of aMerica center

29 one city centre

31 creekside toWn center

33 3010 BriarPark

35 17000 katy freeWay

37 ashford office Park

39 houston doWntoWn district

41 1301 fannin

43 6 houston center

45 focus on innoVation: diGital siGnaGe

47 serVicesTable of ConTenTs

THEFUTUREOFLEASINGANDMARKETING

3Informetrics

2008 Yearbook

DENVER, CO

Project:Location:Category:

Developer/Owner:Leasing:

Management:

1515 Wynkoop is a new, 288,000 square foot, pre-certified LEED Silver office building under construction in Denver’s Lower Downtown (LoDo) Business District. 1515 Wynkoop was designed by architect Hartman Cox to fit into a set of strict standards set by the city to maintain the character of the area. 1515 Wynkoop was the first pre-certified LEED Silver building started in the Denver market.

Informetrics produced interactive and narrated leasing presentations, a project website, and developed extensive original content to assist in the pre-leasing efforts of Hines and their agents.

PROJECT DETAILS

1515 WynkoopDenver, ColoradoDowntown OfficeNew DevelopmentHinesFrederick Ross CompanyHines

1515 Wynkoop

Three images from the website (above), a custom location map (above right), and narrated presentation (below).

7Informetrics

2008 Yearbook

HOUSTON, TX



Management:

1800 West Loop is a 399,777 square foot building prominently located at the corner of the West Loop and San Felipe in Houston’s Uptown District. 1800 West Loop enjoys immediate access to Loop 610, spectacular views, and efficient space.

Informetrics produced a building website that incorporated animated presentations illustrating area and site level access to the building, garage/building access, area amenities, and panoramic views. Monthly email campaigns inform the brokerage community of available space linking recipients to information on the website.

PROJECT DETAILS

1800 West Loop SouthHouston, TexasSuburban OfficeExisting DevelopmentTranswestern InvestmentsTranswesternTranswestern

1800 West Loop South

Images from the website, all highlighting various animated graphics that were custom made to suit the project.

11Informetrics

2008 Yearbook

E X I S T I N G M U L T I - F A M I L Y

± 1 1 . 9 a c r e s

M U L T I - F A M I L Y ± 1 6 . 3 a c r e s

R E C ± 3 . 2 a c r e s

P A T I O H O M E S ( 4 5 ' x 1 1 0 ' ) 2 5 1 L O T S

± 4 6 . 6 a c r e s

E X I S T I N G D E T E N T I O N

± 1 1 . 0 a c r e s

L A K E ± 4 . 0 a c r e s

T O W N H O M E S ( 3 0 ' x 1 0 0 ' ) 1 4 2 L O T S

± 1 7 . 8 a c r e s

R E S T A U R A N T ± 1 . 5 a c r e s


E X I S T I N G R E T A I L ± 1 . 6 a c r e s

R E T A I L ± 1 . 4 a c r e s

R E T A I L ± 1 . 6 a c r e s

R E T A I L ± 1 . 4 a c r e s

E X I S T I N G H O M E D E P O T

± 1 0 . 5 a c r e s

E X I S T I N G C H I L I ' S

P R O F E S S I O N A L O F F I C E ± 1 0 . 8 a c r e s

B A N K ± 1 . 1 a c r e s

P H A R M A C Y ± 1 . 6 a c r e s

P L A Z A D R .

I N D

U S

T R

I A L

P K

W Y

.

V I S

T A

D R

.

M E

R C

A N

T I L

E D

R .

C O M M E R C I A L D R .

G U L F C O L O R A D O & S A N T A F E R A I L W A Y C O M P A N Y

U . S . H I G H W A Y 5 9

F . M . 7 6 2

F . M

. 2 2

1 8

R E A D I N G R O A D

L A Z

Y L A

N E

R I C

H A

R D

S T

R E

E T

A L L

W R

I G H

T S

T R E

E T

R o s e n b e r g I n d u s t r i a l P a r k

U t i c o n , I n c .

H u m e B u i l d i n g & L u m b e r C o .

N o r c e m H o u s t o n , I n c .

H a l l i b u r t o n E n e r g y C o .

L o e r a L u c i o J r .

S a l v a d o r C a r d e n a s

L a r r y K o c h i c h

S i m o n B a r t o s

D a n i e l K o c h i c h

S u b u r b a n E s t a t e s S u b d i v i s i o n

G r i z z a r d P a r t n e r s h i p , L t d .

R o s e n b e r g B r e t h e r n C h u r c h

T o w n C e n t e r

S F 2 8 1 L O T S

( 7 0 ' x 1 2 0 ' ) ± 9 0 . 2 a c r e s

C . E . M y s k a , T r u s t e e

R E C ± 3 . 0 a c r e s

F U T U R E D E V E L O P M E N T

± 2 1 . 7 a c r e s

C O M M E R C I A L ± 1 0 . 0 a c r e s

C O M M E R C I A L ± 7 . 8 a c r e s

C O M M E R C I A L ± 5 . 0 a c r e s

T H E A T E R ± 1 0 . 3 a c r e s

D E T E N T I O N ± 1 7 . 0 a c r e s

R E S T A U R A N T ± 1 . 1 a c r e s R E T A I L

± 2 . 1 a c r e s

B A N K ± 1 . 1 a c r e s

R E T A I L ± 1 . 1 a c r e s

R E T A I L ± 1 . 0 a c r e s

B A N K ± 1 . 2 a c r e s

M I X E D R E T A I L ± 1 9 . 6 a c r e s

M I X E D R E T A I L

± 8 . 5 a c r e s

M I X E D R E T A I L ± 1 9 . 3 a c r e s

R E T A I L ± 1 . 5 a c r e s

R E T A I L ± 1 . 9 a c r e s

F A S T F O O D ± 1 . 0 a c r e s

B A N K ± 1 . 4 a c r e s

R E T A I L ± 1 . 6 a c r e s







C O M M E R C I A L ± 1 0 . 0 a c r e s

R E C ± 3 . 0 a c r e s

T O W N C E N T E R B O U L E V A R D

Images from the narrated presentation (left, right), and the website (above).

Project:Client:

Brazos Town Center – Fort Bend County, TexasNewQuest Properties

Brazos Town Center Brazos Town Center is a 600-acre, mixed-use development located in Fort Bend County, Texas, one of the fastest growing counties in the country. Brazos Town Center mixes an expansive lifestyle-oriented retail center with office, single family, and multi-family residential.

Informetrics produced a project website and narrated sales presentation to be used in trade show presentations, electronic direct marketing, and personal selling.

13Informetrics

2008 Yearbook

HOUSTON, TX


Developer/Owner:

The Offices at Park 10 Phase I and II offers 312,000 square feet of contiguous Class A office space in Houston’s Energy Corridor. Generous amenities include on-site deli, structured parking garage, on-site security personnel as well as on-site property management. The Offices at Park 10 is located at the intersection of I-10 and Park 10 Blvd. in Houston’s Energy Corridor.

Informetrics produced a project website, narrated sales presentation, CD packaging, email program, and digital directory systems for the project.

PROJECT DETAILS

Offices at Park 10Houston, TexasSuburban Office ParkExpansion ProjectYancey-HausmanFranklin Street Partners

Offices at Park 10

Images from the narrat-ed presentation (left top and middle), the digital directory (left bottom), space available email (right top), and website (right bottom)

15Informetrics

2008 Yearbook



Management:

Wells Fargo Plaza is a two-time winner of BOMA’s Building of the Year Award and the centerpiece of Houston’s skyline. Containing more than 1.7 million square feet in 71 stories, it is the largest building in the southwestern United States.

Informetrics produced interactive and narrated leasing presentations to be used in the direct selling efforts.

PROJECT DETAILS

Wells Fargo Plaza Houston, TexasDowntown OfficeExistingMetLife Real EstateCB Richard EllisCB Richard Ellis

Wells Fargo Plaza

Two images from the narrative presentation for Wells Fargo.

HOUSTON, TX

Two images from the interactive presentation for Wells Fargo. These presentations are often used to specify amenities and highlight elevators in the building.

19Informetrics

2008 Yearbook

Project:Category:


Management:

Port Crossing Commerce Center – La Porte, TexasLarge Scale Industrial / Logistics ParkNew DevelopmentML Realty Partners, National Property HoldingsCB Richard EllisML Realty Partners

Port Crossing Commerce Center Port Crossing Commerce Center is a world class 300-acre logistics and industrial park located in La Porte, Texas serving the Port of Houston, one of the country’s fastest growing cargo ports. The master-planned, deed-restricted business park is a state-of-the-art, multi-modal distribution complex, designed to handle cargo from terminal to park and beyond with speed and efficiency.

Informetrics developed a project website and narrated presentation to provide an online marketing tool to facilitate the sales and leasing efforts.

The Port Crossing website (left), two graphic maps (above), and three images from the narrated presentation (right).

21Informetrics

2008 Yearbook

HOUSTON, TX



Management:

PROJECT DETAILS

919 MilamHouston, TexasDowntown OfficeExistingHinesHinesHines

919 Milam

The 919 Milam website (top left) and images from the narrated presentation (above and left).

919 Milam has been a center for commercial activity in downtown Houston for over fifty years. 919 Milam’s location enjoys accessibility factors unmatched in any competitive building in downtown Houston, including direct access to the primary loop in Houston’s pedestrian tunnel system.

Informetrics developed interactive and narrated sales presentations, a project website, and presentation boards to assist in the selling efforts.

23Informetrics

2008 Yearbook

HOUSTON, TX


Developer/Owner:

Leasing:

Bank of America Center is one of Houston’s premier office buildings, delivering some of the highest quality Class A office space available in the market. Designed by Phillip Johnson and John Burgee, the 56-story tower represents the pinnacle of architecture in the heart of the prestigious Downtown Theater District. Irreplaceable in quality and stature, Bank of America Center remains a landmark in the Houston Central Business District.

Informetrics designed and produced a project website and email program to facilitate the leasing and management of the building.

PROJECT DETAILS

Bank of America CenterHouston, TexasDowntown OfficeExisting DevelopmentNovati GroupGE Asset ManagementPM Realty Group

Bank of America Center

A fully featured website in combination with a space available email campaign was created for Bank of America Center.

27Informetrics

2008 Yearbook

SAN ANTONIO

AUSTIN

NEW BRAUNFELS

SEGUIN

10

10

35

46

130

46

281

290

Project:Client:

Creekside Town Center – New Braunfels, Texas NewQuest Properties, Lockard Development

Creekside Town Center Creekside Town Center at New Braunfels is a 200-acre mixed-use development located in New Braunfels, Texas, centrally located between Austin and San Antonio on the I-35 growth corridor. Creekside Town Center includes both lifestyle and anchor-oriented retail centers along with office, single family, and multi-family residential.

Informetrics produced a project website and narrated sales presentation to be used in trade show presentations, electronic direct marketing, and personal selling.

The Creekside Town Center Trade Area Demographic Map (left) and website (above). Images from the narrated presentation at right.

31Informetrics

2008 Yearbook

HOUSTON, TX


Developer/Owner:

Leasing:Management:

3010 Briarpark is a 9-story, Class A building strategically located within the Westchase Submarket of Houston, Texas. Situated on an 8.4-acre natural setting, this 470,000 square foot building boasts a full-service cafeteria, conferencing facilities, large floorplates, kitchens, and parking garage. With the primary tenant vacating virtually all of the space in the building, the owners and their agents elected to commence a marketing effort well ahead of vacation.

Informetrics developed a project website, narrated sales presentation, email campaigns, print collateral, and photography to aid in the selling efforts of the building’s agents.

PROJECT DETAILS

3010 BriarparkHouston, TexasSuburban OfficeExisting DevelopmentFalcon Real Estate Investment CompanyPM Realty GroupPM Realty Group

3010 Briarpark

Images from 3010 Briarpark’s narrated presentation (left) and the website (above).

33Informetrics

2008 Yearbook

HOUSTON, TX



Management:

17000 Katy Freeway is a new 174,000 square foot building located in the Park Ten master-planned business park in far west Houston. The building offered one of the largest blocks of space in its submarket, floor sizes to accommodate the market’s “typical” tenant, and good access to the primary circulation corridors in the city.

Informetrics created a building website and email marketing program to support the leasing team.

PROJECT DETAILS

17000 Katy FreewayHouston, TexasSuburban OfficeNew DevelopmentCORE Real EstateCB Richard EllisCORE Real Estate

17000 Katy Freeway

The 919 Milam website (top left) and images from the narrated presentation (above and left).

35Informetrics

2008 Yearbook

HOUSTON, TX



Management:

Ashford Office Park consists of a three-building complex which offers a total of 566,411 square feet located in the heart of Houston’s Energy Corridor. Close proximity to I-10 and Beltway 8 provides easy access to and from Houston’s various business districts and airports. Ashford Office Park is also surrounded by the world’s leading oil and gas companies as well as an abundance of dining, retail, and services catering to the neighboring businesses.

Informetrics created a project website, email campaigns, and digital directory system for the project.

PROJECT DETAILS

Ashford Office ParkHouston, TexasSuburban Office ParkExistingFalcon SouthwestMoody Rambin InterestsMoody Rambin Interests

Ashford Office Park

Digital directories are a key tool for providing information about a building while on-site.

MOODYRAMBIN

The space available page of the website highlighting all three buildings (far left), the digital directory with 4 additional inter-active modules (above), and the website (left).

37Informetrics

2008 Yearbook

Project:Client:

Central Houston, Inc. manages a special assessment district covering the 1,173 acres that comprise downtown Houston, providing supplemental services, redevelopment assistance and facilitating capital improvements for the downtown property owners and tenants.

Informetrics created an interactive map illustrating all downtown parking, restaurants, retail, services, entertainment, public venues, and more. The map can be fully administered through a web-based interface allowing the district to easily maintain the information.The district uses the interactive map as a core function of the Houston Downtown website.

Downtown Houston Interactive Map – Houston, Texas Houston Downtown District

Houston Downtown District

Images of the interactive map in use from two applications (above and below).

39Informetrics

2008 Yearbook

Focus on Innovation: Digital Signage

Informetrics has launched a digital signage and electronic directory initiative as an extension of our client’s marketing communications programs. Using internet technologies and interactive graphics, Informetrics designs programs that allow a leasing agent to make their sales effort during a building tour more effective, provide property managers with a directory that can be instantly changed from anywhere at anytime, create a building communications vehicle that facilitates the distribution of announcements or internal promotions, and deliver tenants current information on news, weather, and traffic.

Depending on the needs of your application, Informetrics will work with you to customize and deploy your digital directory. Utilize the same interactive funtionality that we employ on your project website such as interactive maps, or let us build a custom solution unique to the building, such as conference room scheduling tools.

Every directory can be administered and maintained from any computer with an internet connection.

Various interactive and dynamic content offerings are available including weather, news, sports, traffic, and building anouncements. The reliable touchscreen displays can be mounted almost anywhere, whether it be in-wall, in an exisiting enclosure, or in a new custom enclosure.

45Informetrics

2008 Yearbook

Our ServicesAt Informetrics, we’re proponents of active and ongoing marketing programs to promote a steady flow of activity, a specific position in the marketplace, and to ensure that the property remains “visible” throughout the life of the asset. Our focus on the marketing portion of the leasing and marketing process brings to our clients a unique blend of creative, technical, and domain experience that is deeply rooted in the transaction side of the business.

Informetrics develops integrated marketing programs facilitating the selling process from prospect identification through face-to-face presentation, with the goals of minimizing the time property is on the market, reducing vacancy factors, and optimizing the capital value of our clients’ real estate assets.

At the center of Informetrics’ dynamic service offerings, is Marketscenter, a powerful hub to manage and distribute data .

Our sales tools and services include: Marketing Strategy Project Websites Dynamic Space Available Emails Display Emails Marketing Centers Narrated Presentations Interactive Presentations Company Websites Printed Sales Collateral Digital Directories and Signage Programs

47Informetrics

2008 Yearbook

Informetrics Yearbook

Documents

Transcript of Informetrics Yearbook