UNWTOAcceleration Programme

Results and impact report

UNWTOAcceleration Programme

The UNWTO Acceleration Programme is the first training platform

specifically designed for our Member States' tourism officials in order to

develop innovation and digital transformation skills and provide practical

tools for project implementation in diverse destinations.

About

16-17 January 2020

Madrid, Spain

Barrabés Growth Space &Wayra Innovation Hub

Leader departmentInnovation, Digital Transformation & InvestmentsAreaDigital TransformationStrategic line of actionCapacity building

Held on

Learning format

Keynote speechMasterclassWorkshop

Case studyInnovation hub dive

Content structure

Tourism innovation

Tourism and digitaltransformation

Tourismentrepreneurship

Tourism GovTechEcosystem

Public-Privateinnovation

Smart Destinations

Venture CapitalStrategy

UNWTOAcceleration Programme

Agenda

Natalia BayonaSenior Expert on Innovation, Digital Transformation & Investments - UNWTO

Innovation: leading change in tourism

Leticia LaufferDirector - Wakalua Innovation Hub

The power of innovation hubs

Kevin SiglianoDirector - Good Rebels and Admira Digital Networks

Digital transformation on the loop

Joe HaslamAssociate professor - IE University

From startups to scaleups: the power of helping entrepreneurs to grow

Pedro JareñoMentor in residence - Wayra

Supporting entrepreneurship is worth it

Idoia Ortiz de ArtiñanoManaging Director PublicTech Lab at IE University

Govtech ecosystems: a new way to foster digital innovation in governments

Paloma CastellanoDirector - Wayra Madrid

Wayra: Telefónica open innovation

Bruno EspinarDirector of Mobility 4.0 & Digital Innovation - Renfe

Tren Lab: public-private innovation

UNWTOAcceleration Programme

Agenda

Boyd CohenCo-founder - Iomob

Iomob: a world of mobility options

Sandra CarvaoChief of Tourism Market Intelligence & Competitiveness - UNWTO

Destination Management: new ways, new opportunities

Antonio López de ÁvilaCEO -Tourism Data Driven Solutions (TDDS)

Smart destinations: working to reach the UN SDG Goals!

Edurne Vidal LopezChief of Smart Tourism Destinations Project - SEGITTUR

How to create a successful Smart Destination

Elisa DomenechSEGITTUR

Sérgio GuerreiroSenior Director of Knowledge Management & Innovation - Turismo de Portugal

Portugal as a top driver of the tourism innovation ecosystem

María Claudia LacoutureDirector - American Chamber of Colombia (AmCham)

Government innovation actions on the ground

Javier González-Soria y Moreno de la SantaChairman of the Advisory Board - Top Seeds Lab

How to build a corporate venture capital strategy with the government support

UNWTOAcceleration Programme

Insights

Tourism is the most human and sustainable sector.It has adopdted technology from the beginning ofthe 4th Revolution, but it lacks a large amount ofUnicorns. Let's work together to accelerateentrepreneurship and make it the most innovative sector too!

Natalia BayonaSenior Expert on Innovation, DigitalTransformation & Investments - UNWTO

Kevin SiglianoDirector - Good Rebels and Admira DigitalNetworks

We have got to engage in digital transformationfrom a customer-centric view.

Being a start-up is easy, becoming a scale-updemands hard work. Eliminate complexity andfocus on!

Joe HaslamAssociate professor - IE University

UNWTOAcceleration Programme

Insights

Everything that exists can be measured!Smart data many times is more importantthan big data.

Antonio López de ÁvilaCEO -Tourism Data Driven Solutions (TDDS)

Sérgio GuerreiroSenior Director of Knowledge Management &Innovation - Turismo de Portugal

Work with your ecosystem. Be part of it,fusion with it!Adoption should be in the government’sagenda.

Involve digital transformation as agovernment priority.Work along with disruptive companies!

María Claudia LacoutureDirector - American Chamber of Colombia(AmCham)

More government engagement with innovation

UNWTOAcceleration Programme

Impact

53 participants

5 regions covered20 nationalities

Brazil | Costa Rica | Canada | Argentina | Peru | Colombia | Ghana |

Ethiopia | Senegal | Morocco | Afghanistan | Saudi Arabia | Egypt |

Portugal | Spain | Italy | Ireland | Uruguay | Bolivia | France

Contribution to the SDGs

The UNWTO Acceleration Programme specifically stressed on thefollowing Sustainable Development Goals through innovation andentrepreneurship ecosystem development:

Working for a stronger tourism innovation ecosystem